Hug Digital’s hiring spree goes viral

Traditional recruiting is dying especially in the digital media industry. Everyone is online, “the digital agency and the talents”, so is it enough to use traditional online recruiting methods such as Linkedin sponsored jobs and online recruitment portals to attract talents?

Hug Digital tried something new but insanely effective with zero cost. The agency’s COO posted a challenging post about job vacancies on his personal Facebook profile. Next thing is, people from the industry started inviting candidates from their networks, nothing new here! Surprisingly, the agency’s Facebook page proactively interacted with each mentioned candidate in a funny, engaging, and challenging way, which made the status goes viral in less than 24 hours.

Results so far: 386 resumes, 47 people called for interviews.