Top influencers called on their followers to support Egypt’s national team ahead of the 2017 Cup of African Nations in an anonymous campaign using the hashtag #شجع_مصر_تكسب (cheer for Egypt to win).
Digital Boom spotted the viral campaign and we will let you know who is behind it once revealed.
More brands are capitalizing on the power of influencers in digital campaigns. Digital Boom spotted last month a Vodafone campaign, which featured influencers photographed with their idols in the background.
