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JWT and POD Egypt Win 3 Awards at Dubai Lynx For DHL

JWT and POD Egypt won three awards (one gold and two silver) under DHL’s PR and Entertainment categories, and Mo Salah integrated a PR campaign with the tagline “The Human Network.”

The campaign received millions of free local and international media coverage through its creative PR direction led by POD Egypt.

PR Category


Entertainment Category:

The Dubai Lynx International Festival of Creativity is the Middle East and North Africa region’s annual event for the creative communications industry to learn, network, and be inspired.

Dubai Lynx is part of Ascential Events (Europe) Limited, organizers of Cannes Lions, Spikes Asia, Eurobest, and the Asian Marketing Effectiveness and Strategy Awards.

Launched in January this year, Liverpool’s Mohamed Salah deactivated all his social media accounts, leaving fans wondering what sparked local and international media coverage and why Salah disappeared online until he decided to reactivate his accounts, revealing “The Human Network” campaign in partnership with DHL Egypt. Where Salah received gifts from his fans in Egypt delivered by DHL, and sent gratitude messages to them. Check out the campaign details.

DHL’s campaign aimed at sending a worldwide message. Shows another way of getting in touch and connecting in real life with friends and beloved ones, and even our idols, no matter the distance.

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