• Partners
  • Privacy Policy
  • About us
  • Contact us
Friday, May 30, 2025
  • Login
Digital Boom
  • News
  • Startups
  • Marketing
  • Ad Campaigns
  • Tech
  • How-to Guides
  • Insights
  • Culture & Media
No Result
View All Result
  • News
  • Startups
  • Marketing
  • Ad Campaigns
  • Tech
  • How-to Guides
  • Insights
  • Culture & Media
No Result
View All Result
Digital Boom
No Result
View All Result
Home Ad Campaigns

Snickers latest in-store campaign pulled off the shelves in Saudi

Editorial Team by Editorial Team
January 12, 2017
in Ad Campaigns, Insights, Marketing, News & Trends
Reading Time: 2 mins read
10
A A
Snickers KSA, Snickers Saudi, Snickers Saudi Arabia, Public relations pros, Snicker’s latest in-store campaign pulled off the shelves in Saudi
350
VIEWS

In Saudi? Feeling hungry? You may have to wait a little longer to grab a bite of your favorite Snickers. The snack brand, which goes by the tag line ‘feeling hungry’, has been forced to apologize and pull its latest in-store activation in Saudi after consumers complained via social media about the words being used by Snickers on the bar’s packaging.

Using local terms such as “troublemaker”, “annoyed”, and “careless”, the brand aimed to build on its promise of being the snack that beats away hunger with Saudi consumers. However, the campaign which was launched at the end of last year hasn’t been universally well received by Saudi consumers, with a number of them tweeting their distaste and requesting the Ministry of Trade and Investment take action.

https://twitter.com/1MOGAT/status/815440057477853184

In response to consumer complaints the Ministry of Trade and Investment tweeted that it had considered the language used on the Snickers bars to be inappropriate for public use, and that it had called in a representative from Mars, the producer of Snickers, to ensure that the activation would not be repeated.

لوجود عبارات خارجة عن الذوق العام على منتج شوكلاتة، تم استدعاء الشركة وتطبيق الإجراءات وأخذ التعهد عليهم بعدم تكرار ذلك. https://t.co/THfsbR867u

— وزارة التجارة (@MCgovSA) January 4, 2017

Public reaction to the in-store activation by Snickers has been sharply divided. Many young Saudis have applauded the company’s use of the Saudi dialect in a global campaign. Older Saudi consumers have objected to the language used, claiming that it’s not in keeping with the country’s values.

Speaking to Digital Boom, unconventional brand and marketing advisor Said Baaghil praised the concept behind the campaign, but criticized the brand’s lack of cultural awareness.

“I like the campaign very much but execution was done poorly,” said Baaghil. “They should have considered all stakeholders, but they only focused on consumers. Today we have mediums that exposes marketing to all, such as social media. Mars, the owner of Snickers, believe that segmentation is dead and everyone needs a candy bar. The insight works very well for them but we need to consider culture, norms and habits when addressing different national groups. When in Rome isn’t always the same as when in Riyadh.”

Previous Post

How the 2017 #GoldenGlobes lit up Twitter

Next Post

Egypt court rejects transfer of Red Sea islands to Saudi Arabia

Editorial Team

Editorial Team

The Digital Boom Staff Writer covers breaking news, platform updates, and stories curated by our editorial team. This byline is used for collaborative content, press releases, and updates that reflect the voice of the newsroom rather than a single contributor.

Uber Launches Uber One in Egypt to Strengthen Customer Loyalty
Tech

Uber Launches Uber One in Egypt to Strengthen Customer Loyalty

by Ahmed Maher
May 27, 2025
0

Uber has officially launched its global subscription program, Uber One, in Egypt, offering ride-hailing users exclusive benefits such as ride...

Read moreDetails
Builder.ai Ceases Operations After $1.3 Billion Valuation Collapse

Builder.ai Shuts Down After Layoffs and Investor Pullout

May 28, 2025
How to Become LLM-Ready in 2025: A Guide for Publishers

Publishing for Machines: The 2025 Guide to LLM-Ready Content

May 26, 2025
Thndr Raises $15.7M to Expand into Wealth Management in MENA

Thndr Raises $15.7M to Expand into Wealth Management in MENA

May 26, 2025
Twitter History: Key Moments and Evolution from 2006 to Now

The History of Twitter: Key Milestones and Major Changes

May 23, 2025
  • Partners
  • Privacy Policy
  • About us
  • Contact us

© 2025 Digital Boom, Inc. - All Copyrights Reserved. The Middle Easy Marketing & Advertising Homepage.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • News
  • Startups
  • Marketing
  • Ad Campaigns
  • Tech
  • How-to Guides
  • Insights
  • Culture & Media

© 2025 Digital Boom, Inc. - All Copyrights Reserved. The Middle Easy Marketing & Advertising Homepage.