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UAE’s Udrive Raises $5M to Expand Pay-Per-Minute Car Rentals in GCC

Dalia Khirfan by Dalia Khirfan
February 21, 2022 - Updated on May 28, 2025
in Startups
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UAE’s Udrive Raises $5M to Expand Pay-Per-Minute Car Rentals in GCC
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Dubai-based car rental tech startup Udrive has secured $5 million in fresh funding from Cultiv8 and Oman Holding International to fuel regional expansion and product upgrades.

Founded in 2017, Udrive offers a flexible pay-per-minute car rental service across Dubai, Sharjah, and Abu Dhabi. The platform allows users—both residents and tourists—to locate, book, and unlock vehicles directly from its app or website, eliminating the need for traditional rental counters or paperwork.

Inside this article hide
1. First of its kind in the GCC
2. All-in-one pricing and convenience
3. Technology and expansion roadmap
4. Udrive vs traditional car rental

First of its kind in the GCC

Udrive pioneered the on-demand car-sharing model in the Gulf, positioning itself as the first tech-driven platform to offer per-minute car rentals in the region. To date, the service has facilitated over two million trips, making it one of the most transacted car rental platforms per vehicle in the GCC.

All-in-one pricing and convenience

Unlike traditional car rentals, Udrive includes parking, fuel, and comprehensive insurance in every booking. Customers can opt for per-minute or daily rates, depending on their travel needs, with no hidden fees. The service caters to short-term and spontaneous mobility—ideal for urban dwellers and travelers alike.

Technology and expansion roadmap

The new funding will support Udrive’s expansion beyond the UAE, targeting other high-demand GCC cities. A major portion of the investment will go toward tech enhancements, particularly automating parking fee payments through a smart geolocation system. This feature detects where the car is parked and automatically pays the meter.

“We want to make car access as easy as streaming a movie,” said Nicholas Watson, CEO and co-founder of Udrive. “Consumers are rapidly shifting away from ownership to on-demand models. Our goal is to meet them there with seamless, affordable mobility.”

Udrive vs traditional car rental

Traditional rental processes often involve long queues, rigid pricing, and deposit requirements. Udrive’s mobile-first experience flips the model: instant access, transparent pricing, and full control through the app. The result is faster bookings, higher customer satisfaction, and growing adoption across demographics.

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Dalia Khirfan

Dalia Khirfan

Dalia Khirfan is a tech and media writer based in Amman, Jordan, with a sharp focus on social media trends, digital platforms, and emerging technologies. At SOS Children’s Villages Jordan, she leads digital marketing and fundraising efforts, blending strategy with storytelling to drive real-world impact. Known for her passion for Apple products and a deep understanding of digital culture, Dalia brings clarity and energy to everything she covers. Whether analyzing algorithm shifts or spotlighting new digital tools, she connects the dots between tech, people, and purpose.

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