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Snapchat celebrates Spotlight’s first anniversary, pays out $250 Million to creators

Snap continues to reward Snapchatters for their creativity. Over the past year, more than 12,000 creators have collectively been paid over USD 250 million through the Spotlight programs.

Snapchat is a platform where creators of all kinds can meaningfully grow their audience, build their business and entertain the community of more than 306M Snapchatters using the platform daily.

In 2021, Snap launched Spotlight “Tik-Tok clone” feature to lower the barrier to content creation and shine a light on the most entertaining Snaps created by the Snapchat community, no matter who made them.

What is Snapchat Spotlight?

Spotlight is a TikTok-clone feature on Snapchat that shows users’ most entertaining 60-second videos in a dedicated section inside the app.

Snap moderates content on Spotlight to ensure that Snap can reduce the risk of spreading misinformation, hate speech, or other potentially harmful content.

The positivity of the Snap community is what sets it apart. Their talents, passions, and unique perspectives are showcased on Spotlight every day, and it’s been exciting to see Snapchatters’ imaginations run wild while using Creative Tools.

Over 65% of Spotlight submissions use one of Snapchat’s Creative Tools or an augmented reality Lens.

“We are in awe of the passion and creativity our creators showcase on Snapchat each day,” said Jim Shepherd, Global Head of Talent Partnerships, Snap Inc. “We are committed to meeting the needs of all creators – listening to their feedback and supporting their business and audience growth – all while keeping Snapchat a positive platform where creators can be their authentic selves.”

New metrics on Spotlight:

    • Spotlight creators post 3x as often as they were when Spotlight launched a year ago.
    • Over 65% of Spotlight submissions use one of Snapchat’s Creative Tools or an augmented reality Lens.
    • Snap continues to see more creators leverage its content and product offerings to meaningfully grow their audience and build their business on Snapchat, with over 25 Spotlight creators also syndicating their show on Discover and more to launch in the coming months.

In 2022, Snap says that “it will continue to offer a range of opportunities to meet the needs of creators as they entertain the Snapchatter community while growing their brand. And for Snapchatters, the camera company will continue to make it even easier to follow and view content from their favorite creators – whether that be on Spotlight, Stories, or Discover.”

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