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Trending this week is Egypt, yet surprisingly smart activation campaign from the real-estate company Mountain View. Maged El-Kedwany appeared in a video sending a message to...
Reuters – Orange Egypt signed a licence deal on Thursday, paying $484 million to operate fourth-generation mobile phone services in the country of 90 million after...
Jordan Belfort or the Wolf of Wall Street sent a message to Egyptians warning them from a fraudster who’s promoting a fake seminar in December that he’s...
Skyrocketing prices are hitting Egypt everyday affecting many industries in the country due to the new VAT and dollar crisis. Coincided with that, many products’ prices became inconsistent and...
Although Egypt’s mental health policy was formulated back in 1978, the Egyptian government only spends 2% of its already meager national healthcare budget (3.4% of the...
The e-commerce industry has been growing dramatically in the Middle East lately with an average revenue of $39 billion in 2015; and a projected market size...
An Egyptian website, while I wasn’t even in Egypt, convinced me to buy online for the first time. The Giftery is what my credit card desires....
In exactly one month, from 26-27 October, Egyptian marketers will have the unique opportunity to hear groundbreaking presentations by marketing gurus from some of the...
Orient International Trading Ltd is consolidating its business operations in Egypt, and will close its Centrepoint, Home Centre and Max outlets in Alexandria by January 2017, due...
New service to be launched after Eid Al Adha as a dispatching service with a nominal fee. Careem announced today their plans for integrating more than...
Etisalat Egypt has appointed Khaled Hegazy, formerly of Vodafone Egypt, as its Chief Corporate Affairs Officer – Effective November. Hegazy joined Vodafone in 2009, served as Corporate Affairs Director for 10...
Let me ask you a question. Name the most popular application on the phones of consumers in the Middle East. It’s not Instagram. It’s not Twitter,...
A15, the leading technology investor, announced today a Partnership with Kijamii, a leading one-stop shop for integrated digital solutions with a mission to become an international...
Gold’s Gym has issued an official apology to its community around the world, dodged with a termination action to the Egyptian independent franchise located in Hilton Dreamland in Cairo, over...
Cairo, Egypt, 14 August 2016 – A record 30,000 Cairenes are now using Uber to earn money as they drive, making the Egyptian capital the fastest city...
RIO DE JANEIRO — Egyptian judo fighter Islam El Shehaby was loudly booed at the Rio de Janeiro Olympics after his first-round loss to Israel’s fifth-ranked Or Sasson,...
Darre Van Dijk, Chief Creative Officer of TBWA/Neboko in Amsterdam is one of the keynote speakers at the Marketing Kingdom Cairo 2, Egypt’s biggest international marketing...
It is really easy to decide to base your product’s business model on Advertising. However, making it happen is anything but. The first step is understanding...
Nobel Prize-winning Egyptian chemist Ahmed Zewail died on Tuesday in the United States at the age of 70. Ahmed Zewail was awarded the 1999 Nobel Prize...
Cairo international airport terminal 2 is preparing to increase its capacity by about 8 million passengers, bringing its total capacity to 26 million passengers a year. “Over...
Egyptian Pound reached a new low against dollar on the black market today, to hit EGP 13 per dollar, as talks about devaluation rise. Official dollar exchange rate remained at EGP 8.88,...
Kuwaiti mobile operator Zain has expressed interest in acquiring a fourth-generation license in Egypt, a senior telecommunications ministry official said on Sunday – Reported Reuters. Its telecoms...
Egypt’s front-page headlines reported Saturday that Turkish military leaders who organized a coup to oust President Recep Tayyip Erdogan are in control of the country. The...
As many of you might have heard by now about the young Arab woman who made it to the global entrepreneurship summit and was selected to...
Tech products are hands-down the most over-hyped and over-advertised as the high-risk-high-reward ticket to fame and riches through company exits. I started a tech product company...
During Ramadan, Careem has raised more than EGP 105,000 in donations made directly through the usage of Careem’s car service application. In collaboration with the Egyptian Food...
Starting Today, Tuesday, July 5th, Uber will be in Sahel to put an end to the hassle hopping around between compounds. Safe and affordable rides all 24/7 this...
From ads about El-Dondoo to Sir Magdi Yacoub stealing the light from big brands, this Ramadan was full of fascinating social data. We collected digital stats for the first...
This is a question everyone answers to their own bias. The fault doesn’t lie in the question, but in whom it is usually directed to: People...
Vodafone Group Plc named Italian Stefano Gastaut, chief executive office (CEO) at Vodafone Partner Markets, to run its growing Egyptian business as the company continues to...
Filgoal.com’s video featuring Al Ahly’s former striker Mohamed Barakat and Zamalek’s legend Hazem Emam has generated 1 million views in the first 24 hours on facebook. Barakat banged Emam...
Egypt’s first mobile-based charity auction raised EGP 26,000 for renowned heart surgeon Sir Magdi Yacoub’s tie, which he donated to raise funds for the Aswan Heart...
The Egyptian Consumer Protection Agency (CPA) put off air the TV commercials of Juhayna, Cottonil, Dice, and Birell on charges of violating public morals and breaching...
Quick insight: Vodafone Ramadan TVC “The Big Family” has reached 1.2M organic views in the first 6 hours on facebook. The ad was able to capture 71K shares...
Vodafone Egypt has launched its Ramadan TVC “The Big Family”. Portraying how people get empowered by their beloved ones not only their families. Vodafone featured a group of...
Etisalat kicked-off Ramadan’s advertising race with a brand TV copy, with a song by the Syrian singer Asala in the theme of “#تخيل_بكره” Imagine Tomorrow. The ad looks back on...
Juventus FC has appointed Kingfut as its digital media agency partner across the Middle East region. This appointment follows an extensive review by the Italian football club. This...
Football fever took a big part of April’s advertisements, due to the peak of international championships: UEFA champions league and Europa league, in addition to euro...
Mohamed Omar, formerly Digital Managing Editor at Sarmady (a Vodafone company), has joined Twitter MENA as Egypt Country Consultant, he announced Friday. Omar’s main responsibilities are...
The giant telecom operator Etisalat Egypt account was called out by several social media users for a sexist tweet mocking girls by saying, “guys park their...
Cairo, Egypt – hug digital, one of fastest growing digital marketing agencies in the MENA region (with 95 staff and 4 offices), has launched a Research Department...
The organizers of the Marketing Kingdom Cairo, Egypt’s biggest annual international marketing gatherings, have just announced the full speakers list for the second edition of the...
Numbers never lie, So we talk numbers. The digital media industry pays great attention to “Data” every day, one of the important areas digital marketeers focus on is “Online...
SocialEyez UAE Company which is specialized in the field of digital services, announced on Wednesday, April 6, completing a deal for the acquisition of 100% of...
The second edition of the Marketing Kingdom Cairo, Egypt’s only international marketing event, will take place from 26-27 October in Cairo. “After the phenomenal success last...
Zombies and social media influencer wannabes glued to their mobile screens is how Sharmoofers portrayed Egyptian youth in their new music video hit. Watch the video...
Photos of Egyptians hugging their moms flooded social media on Mother’s Day in response to a fundraising campaign launched by both Juhayna and Uber to support...
Cairo, March 30, 2016 – hug digital has won Emaar Misr digital media account. The agency will be responsible for digital strategy, media buying, planning and execution across digital and social for its corporate and...
Cairo, Egypt, March 29, 2016 – Uber, the leading smartphone technology company that connects riders to drivers at the push of a button, and Education for...
Cyprus ministry of foreign affairs tweets EgyptAir hijacker arrested and situation is over, after 7 hours of kidnapping. Story: EgyptAir Flight MS181 Hijacked, Diverted to Cyprus
EgyptAir domestic flight MS181 between Alex – Cairo has been hijacked on 8:30 AM local time and landed at Larnaca Airport in Cyprus as requested by the hijacker who has a suicide belt...
Cairo, Egypt – March 9, 2016: David Plouffe, Uber’s chief adviser and former campaign manager for Barack Obama in 2008, made his first visit to Cairo this...
Mobinil’s logo is officially down from the company’s headquarters as Orange continues to roll out its rebranding plans Saturday, killing off Egypt’s 18-year-old first mobile operator brand. The name change is part...
Arsenal has appointed Kijamii to handle its digital media activities in Egypt and the MENA region with effect from March. After the transfer of Mohamed Elneny last...
Registration for upcoming CSR Training Course on Implementing A CSR Business Strategy And Mastering CSR Reporting, taking place from 10-11 February 2016 at the InterContinental Citystars...
When news of Arsenal’s interest in midfielder Mohamed Elneny leaked last December, thousands of enthusiastic Egyptians flooded the club’s social media space, generating more than 280k tweets...
A single mother of five hits the street daily to wipe pedestrians’ shoes for an income that helped her raise an engineer, a nurse, a tourism...
Cairo, Egypt – 19th January 2016 – Viber, one of the leading messaging and calling apps with more than 664 million unique users worldwide, announced today...
Following the successful transfer of Egypt’s midfielder Mohamed El Neny to the Northern London football club Arsenal. The club interviewed ElNeny to ask him few questions...
Egyptian authorities have banned Facebook’s free internet service “Free Basics” three weeks prior Jan 25 uprising 4th anniversary. An insider at national telecommunication regulatory authority (NTRA)...
Cairo, Egypt – Uber, the smartphone technology company that connects riders to drivers, celebrated its one year in Egypt this month by launching Alexandria, making it the second...
Egypt’s midfield player Mohamed El-Nenny has joined Arsenal for a £7.4m deal. This deal will help Arsenal secure a strong replacement in the midfield area after the...
Acquiring quality fans is an uneasy process, yet with valuable returns. Once they’re caught, losing them is not an option. However, many brands unintentionally drive those fans to “unfollow”...
Google has released the annual trends charts that show which terms were searched for most in 2015 “A Year in Search”. So what Egyptians searched for...
Uber Cairo rolled out a cash payment option for its riders in Cairo to make it more accessible “Simply choose the cash option, take a ride and pay...
RiseUp Summit 2015, how would you make the most of your entrepreneurship fest experience? You’re probably following hashtag #RiseUp15 on social networks, but if you want to get the...
Egypt’s Ministry of Tourism launched a new social media campaign calling upon Egyptian youth to promote the country’s hard-hit industry just one month after the November...
UN Women’s Egypt in collaboration with the National Council for Women has produced a campaign on Ending Violence Against Women called “Mateskotoosh” (‘Speak Up’). The campaign addresses...
Individuals and delegations from over 25 countries will be participating at the RiseUp Summit 2015, the Middle East & Africa’s top entrepreneurship experience, which will occur...
How many often talk the social media talk on behalf of their brands/companies versus who actually walk the social media walk to improve the brand awareness, loyalty and...
A new boycott campaign to Al Nahar TV channel is trending on social networks in Egypt, following the news of resuming Reham Saeed’s television talk show “Sabaya Al...
Mena Cristal festival has crowned Digital Republic, a pioneer digital agency based in Egypt with two top prizes “Gold & Grand” Cristal awards, as the best use of...
Jumia, Africa’s largest online shopping mall, aims to surpass last year’s Black Friday e-commerce success, when the company experienced a tenfold in sales and had over 1,500,000 online...
A consortium of three international investors acquired 85 percent of Fawry, Egypt’s largest e-payment network. The profit-making company, which generated EGP 210 million in 2014 was acquired for...
On December 12th selected 20 entrepreneurs will get the opportunity to ride around Tahrir Square (approximately 10 mins) with an investor in a stretch-limo. Startups will only have...
Reham Saeed’s television talk show ‘Sabaya Al Khair lost 18 major sponsors and advertisers today following a storm of criticism on social media for invading the...
Making a public marriage proposal on stage after ending his presentation, the COO of Hug Digital, Hussein Dajani, awed the audience. He surprised his girlfriend with...
Nestle and Intel has issued statements today refuting false media reports that both multinationals are closing their offices in Egypt in light of the US Dollar crisis....
A great deal for startups, OMD is offering its office furniture for free to Startups, as the multinational agency is moving to a new office in Zamalek with a...
Hatem Dowidar joined Etisalat Group in Abu Dahabi, UAE as (COO) Chief Operating Officer, after 16 years of leadership positions with Vodafone Egypt, Vodafone Malta, and Vodafone Group. Hatem joined Vodafone...
Egyptian pop-star Sherine Abdel-Wahab posted two tearful photos on social media, asking for her fans’ support and that she doesn’t feel safe – Few hours later and...
E-commerce empowers small businesses to grow by generating revenues without having real stores. That’s why it is necessary that you build and develop a strong online presence to prove your existence and stand...
Today, Egypt has woke up to exciting news on the social media scene. Instagram Ads are coming very soon. A handful of Egyptians on Instagram noticed...
Two of the most famous online taxi apps – are up and running in Egypt, offering Cairenes a quality alternative transportation at a click of a...
The Marketing Kingdom Cairo, taking place from 25-26 October in Cairo, has been a frequent topic of discussion between Egyptian marketers in the past couple of...
The famous digital audio platform Soundcloud has launched its page on Facebook in Arabic to users in Egypt, a step that is believed to open the...
As the telecom war continues in Egypt, Etisalat Misr released their Ramadan TVC, mocking Vodafone Egypt’s Ramadan family ad. Etisalat hired the famous genie featured in...
Vodafone Egypt kicked-off Ramadan’s media race with a brand TVC. The ad theme “قوتك في عيلتك” is portraying how people get empowered by their families. Vodafone...
The Palestinian singer Laith Abu Joda sparked happiness this year at Social Media Day Egypt, which took place in the Greek Campus in downtown Cairo. Laith Abu Joda Trending...
Youtube Aflam is a movie library, aggregating Egyptian cinema classics from different official channels in one organized channel. Aggregation is a smart way to create a movies library on youtube. It’s easy...
Social Media Newsjacking is essential for all brands. It’s a good opportunity to engage your customers on social media in a creative way, to show them how does your brand fit...
When I first noticed the tweets of Mr. John Casson, The British Ambassador to Egypt, he was addressing the Egyptian Ministry of Foreign Affairs, and referring to someone who had...
The international money transfer giant “Western Union” kicked off a new TV Commercial featuring the Egyptian legend Amr Diab’s success story to build a new layer of credibility, trust for...
Vodafone Egypt has launched a new advert featuring the Amr Diab’s effect on youth culture over the past three decades. Portraying the Egyptian star’s impact on youth...
Chipsy Egypt kicked off a new positive advertising campaign calling for the start of a “90 million laugh”. Featuring Egyptian comedian Ahmed Helmy, the TVC reveals...
Coca-Cola is celebrating 100 years with the world this year. Each country/region is creating a localized campaign inline with the big picture celebration “100 Years of...
Pepsi has been hitting with its new nostalgia ads. Will it make a home run? Over the past years, Pepsi’s global direction has been to invest...
Social Media Day Egypt is coming this year on the 21st of June, earlier 9 days than the original date to avoid the holy month of Ramadan....
Coca-Cola Egypt World Cup Campaign, featuring Wael Gomaa, “Defense player in Egypt’s national team & Al Ahly club,” became the most trending ad in Egypt since...
After the phenomenal Harlem Shake in 2013, people and brands reacted and produced videos to simulate the dance in their ways. 2014, the world is witnessing a new...