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Home Tech

Careem, Uber, Easy Taxi to Legally Hit Jordan Roads

Ahmed Maher by Ahmed Maher
December 25, 2017
in Tech
10
Careem, Uber, Easy Taxi to Hit Jordan Roads
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Jordan gave ride-hailing apps the green light to operate in the country after fulfilling some transport and safety regulations, the Prime Ministry said in a statement today.

The move, which comes after months of resistance and a crackdown on the services, was welcomed by Careem, Uber, and Easy Taxi who instantly launched social media campaigns to celebrate the news.

Careem, Uber, Easy Taxi to Hit Jordan Roads
The Prime Ministry of Jordan statement on Facebook today

So how did Careem, Uber, and Easy Taxi react to the news?

Careem asked social media followers to share its celebratory post for a chance to win JOD 1,000 in-app-credit. The company said the winner will be announced on Dec. 30.

The post has exploded with 13K shares in the first five hours, so far.

Careem celebrating the news
Careem quickly hit on social media to celebrate the news ‘The Careem Way’
UBER Jordan has just shared the the Prime Ministry of Jordan post
UBER has shared the the Prime Ministry of Jordan post
Easy Taxi Copied The Prime Ministry's Post
Easy Taxi Copied The Prime Ministry’s Post

The Jordanian government impounded cars and fined Uber and Careem drivers last year, accusing them of violating local laws that stipulate that only licensed cars are permitted to provide paid transportation services to the public, reported the Guardian.

Reported and edited by Ahmed Maher and Sara El-Khalili.

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Ahmed Maher

Ahmed Maher

Ahmed Maher is a marketing and growth leader with a proven track record across telecom, fintech, publishing, charity, government, e-commerce, and sports. He launched Vodafone Egypt’s digital and social media presence in 2008, setting new standards for brand engagement and performance marketing in the region. As the founder of Digital Boom, Ahmed has helped shape the voice of digital media in the Arab world. He brings a rare blend of creative vision and data-driven thinking, using digital tools and storytelling to drive measurable impact and scalable growth.

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