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Home News

UN Women Reveals Next Phase of Violence Against Women Campaign

by Editorial Team
December 10, 2015
egypt, violence against women, FP7 Cairo, FP7/CAI, UN Women, digital boom

UN Women’s Egypt in collaboration with the National Council for Women has produced a campaign on Ending Violence Against Women called “Mateskotoosh” (‘Speak Up’). The campaign addresses sexual harassment, domestic violence, highlighting the need for everybody to come together to end violence against women (VAW) in order to spread and support a culture of (speaking up) by addressing the problem.

The campaign’s billboard phase was heavily criticized on social media in Egypt as copying the idea from a UK campaign “Facial recognition technology used to fight domestic violence” published on Adweek
Facial recognition technology used to fight domestic violence – UK
“Mateskotoosh” (‘Speak Up’) – Egypt

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Editorial Team

Editorial Team

The Digital Boom Staff Writer covers breaking news, platform updates, and stories curated by our editorial team. This byline is used for collaborative content, press releases, and updates that reflect the voice of the newsroom rather than a single contributor.

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