From Sherihan’s legendary comeback to Orange’s emotional nostalgia, these are the Ramadan 2021 ads that dominated screens and conversations across Egypt and the Middle East.
10. Fresh Egypt – Dina El-Sherbiny & Ruby
Fresh returned with its signature Ramadan flair in 2021, enlisting stars Dina El-Sherbiny and Ruby for a cheerful musical duet. Known for catchy jingles during the holy month, Fresh stuck to its winning formula. The ad attracted over 100K YouTube views.
9. ZED – “You Come Here”
With over 260K views, ZED’s ad turned a typical Cairo dilemma—meeting halfway between Zayed and Tagamoa—into a viral Ramadan moment. Featuring a star-studded cast including Nelly Karim, Yousra, Karim Abdel Aziz, and footballers like Mido and Mohamed Zidane, the campaign blended humor with social commentary.
8. Mountain View – Hussein Al Jasmi
Real estate developer Mountain View tugged at heartstrings with a family-centric message voiced by singer Hussein Al Jasmi. The ad celebrated connection and togetherness, earning more than 2.6M views on YouTube.
7. AlexBank – Featuring Mohamed Salah
AlexBank turned every football fan’s fantasy into reality—telling Salah what to do, and him actually listening. With cameos from Jordan Henderson and Alex Oxlade-Chamberlain, the playful spot racked up 3.6M views on YouTube.
6. Unionaire – Sherine’s Soundtrack
Featuring a feel-good anthem by Sherine and starring Ahmed Dash, Asser Yassin, and Esaad Younis, Unionaire’s uplifting ad climbed to 5.7M views. The brand positioned itself as a symbol of modern comfort during Ramadan.
5. Coca-Cola Egypt – Togetherness
Coca-Cola leaned into Ramadan’s values of kindness and unity with a touching campaign that emphasized empathy and shared humanity. The ad gained more than 12M YouTube views.
4. Banque Misr – Anthem of Resilience
Banque Misr’s yearly tradition continued with a rousing anthem by Mahmoud El Esseily, urging viewers to persevere through hardships. With over 35M views, it became one of the most streamed Ramadan ads of the year.
3. Orange Egypt – Homeland Nostalgia
Orange tapped into collective memory with a deeply nostalgic song by Hussein Al Jasmi. Aimed at Egyptians abroad and Arabs with emotional ties to Egypt, the ad surpassed 33M views and left a lasting emotional impact.
2. Etisalat Egypt – Nancy Ajram & Amir Karara
With over 40M views, Etisalat’s Ramadan campaign starred Lebanese icon Nancy Ajram and Egyptian actor Amir Karara. The ad showcased Egypt’s strongest network, blending entertainment with brand promise.
1. Vodafone Egypt – Sherihan’s Return
No ad stole the spotlight like Vodafone Egypt’s. Sherihan’s unexpected return to TV captivated millions, uniting generations with a story of resilience, elegance, and nostalgia. The ad topped YouTube with over 62M views.
