News
Adobe Acquires Figma for US $20 Billion
Adobe acquired Figma for approximately $20 billion in cash and stock in one of the most significant digital design acquisitions. The digital design giant announced on Friday.
The news has sparked a scare among designers that Adobe would change Figma’s intuitive interface into a complex one.
Figma has become a hugely popular online user interface and user experience design tool for many. Unlike Adobe, It’s praised for its streamlined form and collaborative tools, while free access for those in education has made it a hit with students.
Figma currently tops the best UI design tools. It’s been touted as an Adobe killer for being more efficient, collaborative, and affordable.
Adobe’s subscription-based pricing is sometimes a bone of contention for users (although Adobe Creative Cloud discounts can be found).
Why did Figma sell to Adobe?
For Figma, the big bucks present a significant growth opportunity. The deal comes “with access to Adobe’s technology, expertise, and resources in the creative space,” CEO Dylan Field wrote in a Sept. 15 blog post.
“For example, we will have the opportunity to incorporate their expertise in imaging, photography, illustration, video, 3D, and font technology to the Figma platform,” he elaborated.
What will Adobe do with Figma?
For now, Adobe is “deeply committed” to keeping Figma operating autonomously, wrote Fields, who will continue to serve as CEO.
The company has no current plan to change Figma’s pricing, and the product will remain free for education. However, people are wondering for how long it will remain free.
Together, Adobe and Figma will reimagine the future of creativity and productivity, accelerate creativity on the web, advance product design, and inspire global communities of creators, designers, and developers.”
What Adobe’s acquisition of Figma means for creatives?
For Adobe, buying Figma makes sense. It dominates many areas of design, but UI has been a bit of an exception. Its own Adobe XD is playing catch up to a wide range of other tools and hasn’t managed to establish itself like other Adobe products.
Adobe says it will keep Figma going rather than eliminate a rival to Adobe AD, but Figma users are concerned for two main reasons: price and bloat.
Why creatives like Figma?
Many liked Figma’s independence and saw Adobe as a monopolistic behemoth that would want to charge them more money. Figma currently has a free starter and a professional plan that starts at $12 per month per editor – significantly less than an Adobe Creative Cloud single-app subscription. However, Figma insists that there are “currently” no plans to change its pricing and that access will remain accessible for those in education.
Creatives also liked Figma for its streamlined platform’s light footprint. They fear becoming part of Adobe will make it heavier and slower. What the change will mean for the platform isn’t yet clear. Adobe says, “The combination of Adobe’s and Figma’s communities will bring designers and developers closer together to unlock the future of collaborative design,” which is probably just the kind of corporate talk that makes users uneasy.
Figma will keep working autonomously.
Figma’s CEO and co-founder Dylan Field has provided a bit of elucidation. He wrote in a blog post that “Adobe is deeply committed to keeping Figma operating autonomously.” he’s confirmed that he’ll stay in his position after the deal. However, he’ll now report to David Wadhwani, president of Adobe’s Digital Media business.
He said he’ll work with Wadhwani to grow Figma’s business but that the Figma team will report to him and “run Figma the way we have always run Figma – continuing to do what we believe is best for our community, our culture, and our business.”
He said the partnership aimed to accelerate growth and innovation, with Figma incorporating Adobe’s “expertise in imaging, photography, illustration, video, 3D and font technology”. Figma will also “have the opportunity to reimagine what the best creative tools could look like within the Figma technology stack.”
New Figma products to come
Field hinted that there would be new products to come. However, he said the company would continue to improve Figma Design, FIGJAM, and the Figma community platform. He added: “One of the trickiest design decisions is when to make a new capability a separate tool vs. part of an existing tool. Please know that we have some fun ideas on how to address this issue.”
How did creatives react to the acquisition?
Creatives were quick to react on social media. Of course, there are many memes, and many are not exactly celebratory. Many people have dug up an old tweet Field posted in January 2021 in which he wrote, “Our goal is to be Figma, not Adobe,” while others suggest that they’ll move to rival UI design products such as Sketch.
News
Putin, Obama war on social media starts with unfriend on Facebook
New stage of the cold war, is it?
The Social media war between Putin and Obama started with UnFriend, this is the action taken by Russian President Vladimir Putin to end the Facebook diplomacy with American president Barack Obama.
The unfriending comes after an official White House update about the possibility of a US-Syrian war. President Putin revealed that Obama’s updates about the Congressional debate on a possible war with Syria have annoyed him.
After unfriending, President Putin update status on profile “Something I should have done a long time ago”
Also, He said to Russia’s Pravda News Service “President Assad and I, we are the Facebook friends. We like the same pages, we share pictures of cute women and all that. Obama needs to lighten up on there, it’s not for serious stuff,”
President Obama’s latest posts about the possibility of the war in Syria have been reported by someone and he received a warning from Facebook that he will be prevented from posting on his profile for 24 hours.
He has also commented “Really, Putin needs to grow up. If he didn’t like that [post], he could have just hid it from his news feed instead of creating all this Facebook drama,”
JOE BIDEN “Vice President of the United States” announced to reports that President Obama has signed into his Twitter account to unfollow Putin.
The turmoil generated between Putin and Obama over their dispute on the Syrian crisis. Expanded to reach the social networks
Putin and Obama on social Networks
The question now is, are we witnessing a new stage of the cold war between the two countries, will they continue the war online instead of the military tactics and old spy war?
It’s obvious that social media is really changing the game in everything, and now it’s taking over on a very high level.
Keep an eye on Digital Boom and we will keep you posted with more news and updates on the cold war and even more…
News
Amr Diab Gets Hacked on Twitter
Amr Diab’s Facebook page has announced that his twitter account has been hijacked by anonymous and now tweeting political.
Update: Amr Diab’s Facebook Page announced that “Amr Diab’s Twitter account has been restored successfully and you can follow Amr’s tweets normally now”
Amr Diab got hacked on Twitter
On Thursday 9th of Jan, Amr Diab’s Facebook page announced that Amr Diab’s Twitter account has been hacked by anonymous and now tweeting politics!
Amr Abdul-Basset Abdul-Azeez Diab (born 11 October 1961) is an Egyptian singer and composer of pop music. He was awarded the World Music Award for Best Selling Middle East Artist, three times: 1998 for the album “Nour El Ain”, 2002 for the album “Aktrr Wahid Byhbak 2001” and 2007 for the album “El Lillady”. Amr Diab also won The African Music Awards 2009, Big Apple Music Awards; Life Achievements Awards: Best Singer of The Year in 2009, and Best Male Act in African Music Awards 2010.
He is known as the Father of Mediterranean Music He has created his own style which is often termed “Mediterranean Music” or “Mediterranean Sound”, a blend of Western and Egyptian rhythms.
In The Mediterranean in Music, David Cooper and Kevin Dawe referred to his music as “the new breed of Mediterranean music”.According to author Michael Frishkopf, Amr Diab has produced a new concept of Mediterranean music, especially in his international hit, “Nour El Ain”.
In his analysis of The Very Best of Amr Diab album, Victor W. Valdivia of All music said: “His music melded traditional Arabic sounds and textures with Western rhythms and instruments. The mesh was dubbed Mediterranean music, and The Very Best of Amr Diab displays Diab’s superb skill in creating it.”
In 1997, he won three awards at the Annual Arabic Festival: one for Best Video, for Best Song, and for Best Artist of the Year. Diab received a Triple Platinum Award for the sales of Nour El Ain and a World Music Award in Monaco.
After the success of the previously shared overall analysis of Sherine’s new album “Ana Keter” and her social media presence, we decided to fulfill your requests with more details and additional insights.
The report is from Jan 15 through Jan 31, 2014; however, starting Feb, we noticed that Sherine’s team has enhanced and developed how they engage with fans on Facebook.
Still, there’s more to do; please review the slides below to know what exactly they are missing with recommendations.
Check out the report:
Key take-outs in 15 days after the launch:
- Album gained 11 million views in 2 weeks on YouTube
- YouTube Channel subscribers boosted by 90K subscribers in 15 days out of 127K total subscribers overtime
- Buzz reached 15K tweets/RTs since the launch on Twitter
- How do people talk about the album/Sherine on Twitter?
- People are sharing songs from YouTube & SoundCloud
- +90% positive sentiment on Twitter
- Sherine’s Twitter account is excellent at spreading the news about the album’s success.
- People are tweeting the song’s lyrics.
- Sarcastic tweets about Sherine & few songs (regular) - Almost zero negativity about the album
- Album teasers on Facebook created credibility for Sherine’s page, reflected in the page results after the album’s launch in the next 15 days with 92K Interactions & 312K New Likes.
- The album received tremendous engagement on the launching date of Jan 15. However, no posts for four days after the launch negatively affected the interactions.
Recommendations:
Sherine Abdel Wahab’s Facebook page would have received double or maybe triple new likes and interactions if the improved posts’ quality; please find below the points taken:
- Long updates with no extra value-added will lead to losing your fans’ interest
- The text-only format isn’t preferred, as it is well-known that they generate less reach than other content (Facebook announcement)
- A call to action is essential to generate leads & increase engagement
- Each post has to have its visual, audio, or video so you can attract/engage your audiences
- Understand the situation and act upon it, always be relevant to the time and avoid posting irrelevant content at the wrong time.
- Revise the tone of voice in future activities.
To recap - Overall performance is average to good - Enhance your content formatting - Improve the tone of voice on all networks - Be creative to engage your fans better - Be Consistent - Start your SoundCloud account.
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