The TV Commercial Ad titled “A bridge for Santa” was done by J. Walter Thompson advertising agency for Coca-cola in Brazil. It was released in the Nov 2015.
On social media
The ad went viral gaining 4M views on Facebook in 5 days.
Credits & Description:
Brand: Coca-Cola
Media: TV
Category: Non-alcoholic drinks
Agency: JWT
Geo: Brazil
Coca-Cola: A bridge for Santa
Advertising Agency: J. Walter Thompson, Brazil
Chief Creative Officer: Ricardo John
CSO: Fernand Alphen
Head of Art: Fabio Simões
Head of Digital: Fábio Simões
Creative Directors: Gustavo de Lacerda, Gustavo Soares
Script: José Roberto Torero, Ricardo John, Gustavo Soares
Copywriters: Julia Velo, Ana Cavalcanti, Guilherme Nesti
Art Directors: Gustavo de Lacerda, Pablo Lobo, Ricardo Kawano, Fernanda Sousa, Ilka Freitas, Peu Coelho, Pedro Ricci
Account Team: Felipe Giacon, Stefano Paduan, Daniel Rybak
Project Management: Thiago Segundo, Richard Wolter, Marina Masiero
Media: João Dabbur, Camila Bertoli, Stella Lopes, Beatriz Luna, Ligia Mattos, Allan Gomes, Juliana Magalhães, Mariana Santos
Planning: Isabella Mulholland, Sara Silva, Gisele Bambace
RTV Producer/Artbuyer: Marcia Lacaze, Ana Mello
Digital Production:: Maisa Delgado, Sergio Costa
Client Approval: Adriana Knackfuss, Marcelo Pascoa, Bianca Rosenberg, Patricia Pieranti, Vinicius Limoeiro, Andreia Rebello, Carla Dart
Production Company: Spray Filmes
Directors: Fernando Grostein Andrade, Raoni Rodrigues
Photography Direction: Blasco Giurato
Photography Direction (2nd unit): Bruno Vieira
Executive Production: Luiz Ferriani Nogueira, Roberta Reigado
Account team: Lucia Leite, Daniele Pizzo e Carla Onishi
Art Directors: Claudia Calabi
Editors: Raoni Rodrigues, Caio Saad, Renan Cipriano, Kelvin Freitas
Finishing: Lili Carvalho, Driano Torres, Regina Mimi Yokota
Post-Production: Raoni Santos, Zombie Studio / Dot Cine
Animation Production Company: Zombie Studio
Sound Production Company: B.A.start
Original Sound Track: Lucas Lima
Mixing and sound finishing: Pedro Lima / WeCanDo Audio Post
Locutor(Traer): Walker Blaz