Apps
7 Effective Ways to Promote your Mobile App for Free
![mobile app marketing free](https://adigitalboom.com/wp-content/uploads/2017/07/mobile-app-marketing-free.png)
One of the biggest challenges faced by tech startups is mobile app discovery. With around 270 billion apps projected to be downloaded in 2017 (up from 228 billion in 2016), it’s not difficult to see how your app might get lost in this vast ocean of available applications. Since using ad networks might be a challenge for the budget-conscious startups, here are other marketing options that might be more effective yet free/affordable.
See Also: 3 SEO tips to boost your local business on Google
1. Build a website for your app
This has to be a key pillar to your digital marketing strategy. A website or a microsite will act as the landing page for your app through search results on various search engines. This is where all the stakeholders will come to get more information about your app and also download it. You can use it as a platform to provide more detailed literature about how the app can be useful in their lives.
2. Cast a wider net when it comes to app store distribution
While iOS’s iTunes and Google Play Store are the biggest players in the game, there are more than just these two platforms when it comes to app stores available online. Cast your net wider than just promoting on these two platforms. Launch across all possible app stores to increase your downloads. For example, Amazon App Store, Yandex, Chinese giant Baidu, 1Mobile, Appszoom and more.
3. Optimize for the various app stores
Even as you cast your net across all possible app stores, be sure to optimize your app design and visual assets for those particular stores. Is your app store logo or favicon as clear as it can be? Is it eye-catching? What about your app description, is it clear enough?
Try out a few logos through A/B testing and see which ones deliver the best results.
You could also use your best screen grabs to sell your app across various platforms. Try using video content if it applies to your app.
4. Keyword optimization in app stores is crucial
It is far better to appear in the top 5 search results for a specific key phrase than to be within the top 100 of generic keywords. The more specific you can get, the better. This will boost your organic search visibility as well as ranking. Try using some premium app store optimization tools like apptamin or App Annie to get the best possible keyword combinations.
5. Promote yourself through cross promotion communities
Although ad networks are a proven way of getting new users, it is possible that you might have the budget for it. In that case, the next best thing would be to explore free cross promotion networks such as Tapdaq, Tapdaq and Everyplay. These are communities of app developers who do not mind exchanging users or ads for free.
6. Set up a creative, engaged and highly targeted PR strategy
Blog posts, running a development community, conducting interviews with influencer channels and documenting your step-by-step development process are all ways through which you can generate a connection with your targeted market. Using influencers to put the word out about your app is one of the best ways to get users to download it. You can easily do this by inviting top influencer to test and review your app. If you have done a good job, they will rave about it to their readers.
7. Brag about your achievements
By entering business and consumer award programs such as Facebook App of the year you will have a chance to rave and brag about your success. This gives you the respect and recognition that you need as a developer and that alone could be the key to unlocking more downloads. It is certainly a very good way to getting various authority platforms to write about you and your app. There’re many app challenges and competition, go win them.
All it takes is a little creativity and a whole lot of work. Implementing these seven strategies to get your app recognized and downloaded will give you an added advantage even without the big promotion budget.
Apps
5 Best URL Shortener Services in 2024 [Free & Paid]
![The 5 Best URL Shorteners 2020](https://adigitalboom.com/wp-content/uploads/2020/02/url-shortener-1.jpg)
A URL Shortener is a technique in which a URL may be made shorter and still redirect to the original long page.
Most URL Shorteners are free and easy to use but come with limitations.
Google shut down its Google URL Shortener in 2018 with continued support until March 30, 2019. However, all existing links will continue to redirect to the intended destination.
Top URL Shortener Services on the Internet
1. Bitly.com
Bitly offers a free and enterprise version of its URL shortening service. No signup necessary, but creating an account allows you to manage links quickly and change the short link characters if you wish.
According to this Quora answer, the enterprise version of Bitly costs around $995/month.
Pro Tip: add + after the short link to access analytics of any bitly link. bitly.com/link+
2. TinyURL
A simple shortener that requires no sign-up and allows users to customize the keyword. The service is free to use, but there is no analytics.
3. Short.io
The best shorten link provider so far, it has so many useful features such as google analytics integration, bulk import, broken links detection, built-in analytics with so many details, link cloaking, and more.
Cost: affordable compared to similar solutions.
4. Rebrandly
Rebrandly is one of the popular URL shortener services in the market. It’s the most complete and reliable link management platform. Their solution provides the easiest way to create, measure, and manage short URLs with a custom domain name.
You can buy your domain name using Rebrandly, tag your URLs using UTM tagging, allow social media pixels to optimize for conversions, and more.
It’s expensive compared to other solutions.
5. eg.gd
eg.gd is a new URL shortener service that offers the same as rebrandly but for free. It was launched last year when bit.ly service was blocked in Egypt.
Apps
Saudi Fintech ‘Lendo’ Raises $28M in Series B Funding
![Lendo Secures $28M in Series B Funding Led by Sanabil Investments, Eyes IPO](https://adigitalboom.com/wp-content/uploads/2023/12/Untitled-3-1.webp)
Lendo, a Saudi Arabia-based shariah-compliant debt crowdfunding marketplace, has raised SAR 105 million ($28 million) in Series B funding led by Sanabil Investments, a wholly-owned company by the Public Investment Fund (“PIF”). The round saw participation from Shorooq Partners, AB Ventures and other investors.
Lendo is a Shariah-compliant, debt crowdfunding marketplace that helps pre-finance outstanding invoices for businesses in Saudi Arabia. The platform is a community of creditworthy borrowers and sophisticated investors looking for alternative investments. The platform is licensed by the Saudi Central Bank (SAMA). Lendo will use the funds to support its fast-growing customer base in Saudi Arabia which has grown 3X year-on-year, introduce more innovative financing products, and accelerate market expansion plans.
“With this funding round, we are going to expand into new markets, support new and current customers, and launch new Shariah-compliant products, all the while continuing to innovate the marketplace for digital lending. We are going to make financial services more accessible, affordable, and inclusive for everyone. I am excited to see what the future holds for our company,” said Osama Alraee, CEO, and co-founder of Lendo, who also disclosed its plans for an IPO within the next few years.
Alraee has also expressed his gratitude to SAMA (Saudi Central Bank), Fintech Saudi, MCIT, Misk, and Monshaat for their unwavering support, emphasizing the pivotal role they have played in advancing financial inclusivity and fostering innovation in partnership with Lendo to reshape the financial landscape. Their dedicated efforts in advancing financial inclusivity and fostering innovation have been invaluable to us. We greatly appreciate their partnership in our mission to transform the financial landscape
Commenting on the announcement, Sanabil Investments said: “Lendo is a leading fintech company that is transforming the financial services industry in their specialist area of Shariah-compliant digital lending for SMEs. The Lendo team, especially the founders, Osama and Mohamed, have achieved a significant amount in a relatively short period, and we are eager to join their journey of increasing access to flexible financial solutions in Saudi Arabia and the region at large.”
“The growing demand for alternative, agile, and accessible lending solutions presents a significant opportunity. At Lendo, we are well-positioned to lead the charge in promoting financial inclusion not only in Saudi Arabia but also beyond. By fueling SME growth, we aim to contribute to the realization of Saudi Arabia’s Vision 2030 economic goals and to create a ripple effect of opportunity throughout the MENA region,” said Mohamed Jawabri, COO, and co-Founder of Lendo.
Lendo previously raised a SAR 27 million Series A funding round ($7.2 million) in 2021 led by Derayah Ventures with participation from Seedra Ventures and other investors, bringing the fintech’s total funding to SAR 132 million ($35.2 million).
Since the inception of Dec 2019, Saudi fintech Lendo has processed more than 2,500 financing transactions on its platform, providing over SAR 1 billion ($300 million) in financing to SMEs and generating SAR 140 million ($37 million) returns for investors.
The Small and Medium Enterprise financing landscape in the Middle East and North Africa (MENA) presents a substantial market opportunity as limited financial access continues to restrict the growth of the region’s businesses, with commercial banks hesitant to issue loans to SMEs at scale, resulting in a high percentage of declined financing requests annually. According to the International Finance Corporation (IFC), the SME financing gap is estimated at SAR 19.5 trillion ($5.2 trillion) every year in developing countries.
Lendo’s debt crowdfunding platform aims to bridge the financing gap for SMEs, which aligns with the Saudi Vision 2030 to significantly expand SME lending from 4% in 2018 to 20% by 2030.
The total value of debt crowdfunding in Saudi Arabia surged from 1.4 million SAR in 2019 to SAR 771 million in 2022, marking a remarkable 430% growth, according to SAMA’s annual fintech report 2022.
Apps
Have you ever downloaded these malicious 400 apps?
![Have you ever downloaded these malicious 400 apps?](https://adigitalboom.com/wp-content/uploads/2022/10/Featured-Image2.jpg)
Meta has identified over 400 malicious Android and iOS apps designed to steal Facebook login information and compromise people’s accounts.
These apps are disguised as photo editors, games, VPN services, business apps, and other utilities to trick people into downloading them. Some examples include:
- Photo editors, including those that claim to allow you to “turn yourself into a cartoon”
- VPNs claiming to boost browsing speed or grant access to blocked content or websites
- Phone utilities such as flashlight apps that claim to brighten your phone’s flashlight
- Mobile games falsely promise high-quality 3D graphics
- Health and lifestyle apps such as horoscopes and fitness trackers
- Business or ad management apps claim to provide hidden or unauthorized features not found in official apps by tech platforms.
How do these apps work?
Malicious developers create malware apps disguised as apps with fun or useful functionality — like cartoon image editors or music players — and publish them on mobile app stores.
To cover up negative reviews by people who have spotted the defunct or malicious nature of the apps, developers may publish fake reviews to trick others into downloading the malware.
![Have you ever downloaded these malicious 400 apps?](https://adigitalboom.com/wp-content/uploads/2022/10/malicious-app.jpg)
Malicious apps- Image Credit: Meta
When a person installs the malicious app, it may ask them to “Login With Facebook” before they can use its promised features. If they enter their credentials, the malware steals their username and password.
If the login information is stolen, attackers could gain full access to a person’s account and do things like message their friends or access private information.
How to protect Facebook accounts from malicious mobile apps?
Malware apps often have telltale signs that differentiate them from legitimate apps. Here are a few things to consider before logging into a mobile app with your Facebook account:
- Requiring social media credentials to use the app: Is the app unusable if you don’t provide your Facebook information? For example, be suspicious of a photo-editing app that needs your Facebook login and password before allowing you to use it.
- The app’s reputation: Is the app reputable? Look at its download count, ratings, and reviews, including negative ones.
- Promised features: Does the app provide the functionality it says it will, before or after logging in?
What to do if your Facebook account is compromised?
Suppose you believe you’ve downloaded a malicious app and have logged in with your social media or other online credentials. In that case, we recommend that you delete the app from your device immediately and follow the following instructions to secure your accounts:
- Reset and create new strong passwords. Never reuse your password across multiple websites.
- Enable two-factor authentication, preferably an Authenticator app, to add an extra security layer to your account.
- Turn on log-in alerts so you’ll be notified if someone is trying to access your account. Review your previous sessions to ensure you recognize which devices have access to your account.
![Have you ever downloaded these malicious 400 apps?](https://adigitalboom.com/wp-content/uploads/2022/10/Malware-Apps1.jpg)
Malicious apps- Image Credit: Meta
- It’s also recommended to report malicious applications that compromise Meta accounts through the Data Abuse Bounty program.
What are the 400 malicious apps?
Meta provided a list of more than 400 malicious apps in a blog post so users can check to see if they have downloaded any of them. Some apps include Beauty Camera, Kangaroo VPN, Magic Horoscope, and QR Barcode Scanner.
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