Sprite Salutes Salah, Pepsi Fires Back: Brands Battle Over Chelsea Star
Mohamed Salah’s stunning goal against Arsenal for Chelsea lit up London’s derby — and ignited a fierce social media face-off...
Chelsea Hires Egyptian Agency to Engage Arabic Fans After Salah’s Move
Chelsea FC has hired Kijamii, a Cairo-based digital agency, after a massive influx of Egyptian fans flooded the club’s Facebook...
Mohamed Salah’s Chelsea Transfer Sparks Social Media Frenzy in Egypt
Egyptians on English Premier League's Big Four Clubs
Social Media Review: Sherine’s ‘Ana Keteer’ Album Launch in 2014
A Digital Boom On 15th of Jan, Sherine has launched her new album "Ana Keteer"
Snow in Egypt: First Snowstorm in 122 Years Shocks Cairo and the World
In December 2013, Egypt experienced its first snowfall in over 122 years, stunning residents and surprising the world. Snow blanketed...
Pepsi vs Coca-Cola: Halloween Ad War Goes Viral
This Halloween, Pepsi and Coca-Cola sparked a viral marketing moment without lifting a finger—thanks to fan-made ads that lit up...