Originally Published by Stefan Michel – professor of marketing and service management at IMD business school in Switzerland. Swiss companies, such as the...

Abu Dhabi – Etisalat Digital announced its participation in an inaugural cyber-security summit organized by the International Civil Aviation Organization (ICAO) and...

Amazon announced that it has reached an agreement to acquire SOUQ.com, an e-commerce leader in the Middle East. Joining the...

During the past three weeks, many brands and service providers in Egypt have been promoting Mother’s Day offers. Sons, daughters and...

Twitter is one of the top social networks in Egypt. Here's an official report by Twitter on how Egyptians use the platform....

The second round of Mobile Developer Career Fair "Egypt's only mobile developers career fair" will take place on the 18th of...

American International Group, Inc. (AIG) has just announced that it has taken strategic steps to reposition its operations in the...

Stars on the red carpet as they make their way into the Dolby Theatre for the 89th Academy Awards.

A chance to win 90,000 EGP and receive Acceleration Program/ Consultation Services in Digital Marketing, Marketing, Finance and Technical from The Technology Innovation and Entrepreneurship...

Each week Digital Boom posts available positions within the marketing and advertising industry in Egypt in collaboration with Wuzzuf.com. Email [email protected] with...

Careem Egypt produced the first-ever vertical video ad in the Middle East, introducing its new car types Go and Go+....

El3ab, Egypt’s classic gaming hub, relaunches its portal with more games and with its first ever app based game “Estimation...

Each week Digital Boom posts available positions within the marketing and advertising industry in collaboration with Wuzzuf.com. Email [email protected] with the details...

Despite 76% of MENA organizations saying printing or copying documents is “essential” or “very important” to them, 62 % of...

The photo-sharing platform Instagram has make its live stories feature available to its community globally — a new way to connect with friends and...

Dubai, UAE, 26th January 2017 –  Facebook announced today the launch of the Privacy Basics site, a new resource that...

Karim Elsahy is a winning angel investor & serial entrepreneur with a current emphasis on ai, bots, and conversational commerce. He...

Mohamed Aboutrika received thousands of supportive posts on social media following a decision by authorities to add him to an official...

In Saudi? Feeling hungry? You may have to wait a little longer to grab a bite of your favorite Snickers....

The first awards show of 2017 went off with a bang. The Golden Globe Awards, hosted by Jimmy Fallon (@jimmyfallon),...

Tunisian actress Dorra Zarouk joined Juhayna Pure as a brand ambassador, making her appearance at the kick-off event of the...

Vodafone Egypt has kicked off a new marketing campaign "Cheer for Egypt to Win" makes fans into active participants ahead of the 2017 Cup of African...

With the skyrocketing price increases in Egypt today, consumers are bound to cut their expenditure, regardless of their social economic...

Top influencers called on their followers to support Egypt's national team ahead of the 2017 Cup of African Nations in an anonymous...

Coca-Cola calls up players' names for the national team, and the final say is for Hector Cuper. The song was...

Instagram released its 2016 global data report revealing top moments, most followed celebrities, most liked photos, and more. Most-followed Celebrities Women...

Egyptair proactively responded to a misleading photo-tweet by the Israeli news website Haaretz showing an Egyptair aircraft as if it's the hijacked...

The young artist sprays Cairo’s walls with brisk colors creating three dimensional graffiti murals, while the bold young woman drives...

We spotted an anonymous viral campaign on Instagram in Egypt! We still don't know who is behind it but we're...

Fern launched a new campaign called “#كله_بالأكل_بيفك” (Food shifts the mood); features three characters in three nerve-wracking situations. Fern invites fans...

A15, the leading technology investor, announced a strategic partnership with Careem, the car-hailing app and one of the fastest growing...

Careem Egypt has launched a new nationwide initiative, offering free rides to all hospitals in Egypt for blood donation, in...

Egypt-based digital agency Digitree has kicked-off its very own social media analytics tool "Hype Insights". The tool enables brands, agencies, and...

itagit technologies has signed a multi-territory music licensing deal with Gracenote to power two new features in its TETHER music...

Over the last week a new kind of viral campaigns called "Ebn El Wazeer Khad Meny El Mic" has spread like...

Nearly 2.6 million people dying annually in the United States, Entrepreneurs see an opportunity to innovate. A new U.S. tech-startup, MyTrustedWill,...

RiseUp Summit 2016 has partnered with Elves, the first Facebook chatbot application in Egypt, to create customized, concierge experiences for...

Instagram has rolled out a new update which sends a notification to you when someone screenshots your direct messages. The update comes...

RiseUp hosted its annual press conference on the 20th of November to announce the activities and tracks that will be...

November 2016, Amman - The Middle East & North Africa Information & Communications Technology Forum 2016 has concluded its activities...

GearBox Studios launched a new personal project to help job seekers show what's important to recruiters. They used the philosophy...

Russia blocked access to LinkedIn as it was in violation of a law requiring that the data of Russian users...

Jumia Egypt announced the Black Friday campaign this month to celebrate its commitment to delivering the best deals across the...

Update: Real Madrid Appoints Kijamii as Digital Agency in MENA We've noticed today a circulated ad in Egypt by Real Madrid official...

November's full moon isn't only the closest and brightest 'Supermoon' of 2016 but also the largest since 1948. Supermoon rises over...

E-commerce giant Alibaba has beaten its sales record for its annual Singles Day event. The company said sales this year...

The biggest and brightest "supermoon" for almost 70 years will shine over the Earth on Monday. Astronomers say that is...

Apple chief executive, Tim Cook sent a memo to Apple employees, in reaction to the US presidential election results –...

The Cairo International Film Festival (CIFF) announced today a partnership with Twitter in preparation for the festival’s 38th edition scheduled...

AWstreams has been chosen by Aéropostale among other pitchers to be the digital marketing agency managing Aéropostale Egypt. AWstreams starts their...

After the phenomenal success in 15 different countries, the Marketing Kingdom, one of the world’s fastest growing marketing events, is...

Tens of satirical memes and jokes erupted on social media in reaction to the US presidential election results, mostly poking...

November, 2016, Amman - The countdown for the Middle East & North Africa Information & Technology Forum 2016 has started....

DUBAI - SocialDice, a regional startup that offers an innovative digital hiring solution for SMEs in MENA, announced that it...

After maintaining a very conservative stance with their social media strategy, Orange dipped its toes into the pool of influencers...

Hours ahead of the Central Bank's decision to free float the pound, Egyptian social media users engaged in a frenzied...

On 1 November, Mirum will launch in the Middle East and Africa, bringing together three regional digital powerhouses, Clear tag,...

Egypt’s first mobile-based auction service, Mazady, said Wednesday its auctioned iPhone 7 was sold for EGP 7,800 at 42 percent...

Are you sick and tired of skyrocketing iPhone 7 prices? Want to buy the phone of the year without having...

This is it! Registration for the Marketing Kingdom Cairo 2, Egypt’s most anticipated marketing event this year, taking place this...

16 Jordanian drifters will show-off their skills and try to impress the judging panel through their engines’ roars, the external...

Social media network Snapchat is set to enter the Middle East region with the opening of a regional office in...

With less than three weeks to go to the Marketing Kingdom Cairo 2, scheduled to take place from 26-27 October...

The Digital Media Forum is coming back to Cairo on October 19th, in the heart of downtown at the Four...

The e-commerce industry has been growing dramatically in the Middle East lately with an average revenue of $39 billion in...

  In exactly one month, from 26-27 October, Egyptian marketers will have the unique opportunity to hear groundbreaking presentations by...

Egypt’s growing population has rejoiced time and again over the spread of alternative modes of transport. Rather than the classic...

There’s nothing like reaching for an ice cold bottle of water on a hot summer’s day, but what do we...

Baraka Water launched a new digital video that shows that great things can be achieved with persistence. The three-minute video...

We’ve all seen it happen, but we rarely see a brand does it so well in Egypt. Chipsy Egypt got...

Here's an infographic that shows five interesting facts based on Ramadan video-content consumption analysis on Facebook. Analysis done by our partners at Minitrics,...

During Ramadan, Careem has raised more than EGP 105,000 in donations made directly through the usage of Careem’s car service...

Starting Today, Tuesday, July 5th, Uber will be in Sahel to put an end to the hassle hopping around between compounds. Safe...

Al Ahly Captain Hossam Ghali will tweet video responses to his fans questions on the hashtag #AskGhali, said FilGoal.com. How to...

Entrepreneurship in the Middle East and North Africa is ready to compete on a global level, believes Mai Medhat, CEO...

From ads about El-Dondoo to Sir Magdi Yacoub stealing the light from big brands, this Ramadan was full of fascinating social data....

A candlelight vigil was held Tuesday in Cairo in solidarity with Nazanin Zaghari, a British-Iranian who is currently detained in...

Vodafone Group Plc named Italian Stefano Gastaut, chief executive office (CEO) at Vodafone Partner Markets, to run its growing Egyptian...

Any entity that wants to make a splash online has dreams of going viral. Unfortunately, there’s no set formula people...

Filgoal.com's video featuring Al Ahly's former striker Mohamed Barakat and Zamalek's legend Hazem Emam has generated 1 million views in the first...

Egypt’s first mobile-based charity auction raised EGP 26,000 for renowned heart surgeon Sir Magdi Yacoub’s tie, which he donated to...

Magnus Zar, Founder of Think Agency and Sweden and one of Europe’s biggest experts on video marketing is speaking at...

Egyptian digital advertisers can now choose to pay for facebook ads in the local currency (EGP). The social network has added the Egyptian...

Microsoft has acquired LinkedIn for $196 per share in an all-cash transaction valued at $26.2 billion, inclusive of LinkedIn's net cash,...

Your ads are Facebook-approved regardless of the amount of text used, as facebook has dropped it’s 20% text overlay rule for all marketeers...

The Egyptian Consumer Protection Agency (CPA) put off air the TV commercials of Juhayna, Cottonil, Dice, and Birell on charges...

Earlier this week, some optimistic Orange fans stated that Amr Diab will be starring in Orange's ad for Ramadan. SEE ALSO: 7...

The idea of going to switch on your laptop only to have nothing happen or your ability to access your...

Canadian Prime Minister Justin Trudeau shared a video yesterday on facebook and twitter having Iftar with Canadian Muslim parliamentarians. The video hit four million views...

Akhbarak.net, Think Tank Egypt, Kan Ya Makan Project, Waseela in collaboration with the British Council Egypt launched a new campaign called “Kan Ya...

Juhayna's three talking baby boys TV Ad won viewers' laughter on the first day of Ramadan as they discuss growing...

Quick insight: Vodafone Ramadan TVC "The Big Family" has reached 1.2M organic views in the first 6 hours on facebook. The ad...

Vodafone Egypt has launched its Ramadan TVC "The Big Family". Portraying how people get empowered by their beloved ones not only their...

Etisalat kicked-off Ramadan’s advertising race with a brand TV copy, with a song by the Syrian singer Asala in the theme of "#تخيل_بكره" Imagine...

SAN FRANCISCO and RIYADH – The Saudi Arabian Public Investment Fund (PIF), the Kingdom of Saudi Arabia’s long-term sovereign investment arm,...

DUBAI - Dentsu Aegis Network today announces the acquisition of a majority interest in Digital Republic, one of the largest...

Get involved in Euro 2016 fever with the launch of Korabia.com microsite dedicated to France's finals, taking place on June 10. Korabia.com...

Baraka Water released one of the most artful and ambitious ads of the year to promote hope. The campaign features the Egyptian horse-rider Karim...