Egypt’s Convertedin raises $3M to expand in MENA, LATAM

Convertedin, a marketing operating system for e-commerce brands, has raised a $3 million seed round from global and regional investors. The round was led by Saudi Arabia’s Merak Capital and saw participation from 500 Global and MSAS.

Convertedin is built for brands and businesses who desire a single platform to drive personalized & scalable campaigns, convert customers, achieve measurable results and grow revenue. Today Convertedin works with hundreds of homegrown and multinational brands across Africa, the Middle East, and South America.

Mohamed Fergany, CEO and co-founder of Convertedin, said, “As SMBs around the world build e-commerce services, they need the right tools to convert customers and generate revenue. With Convertedin, brands no longer need expensive and complex infrastructure for data-centric marketing. Today, we have built a marketing operating system, the preferred choice for hundreds of local and international brands. Today, Convertedin is a business with strong fundamentals,  and we are honored to partner with leading global investors as we embark on our next growth phase.”

As brands shift to e-commerce sales, they operate with vast amounts of fragmented data. With its advanced technology, Convertedin helps to unify zero-party and first-party data, unlock value for businesses, create marketing efficiencies, and have a singular focus on growing revenue.

With Convertedin, on average, brands increased their ROAS by 2x and reduced customer acquisition costs by 40%. The company’s clients include leading names from automotive, healthcare, technology, and other industries.

Ahmed Aljibreen, Partner at Merak Capital, said: “As eCommerce businesses become increasingly prevalent, they often lack the capabilities to leverage data for customer acquisition to drive topline growth. The ever-changing landscape of digital marketing platforms adds a new layer of challenges for e-commerce companies. For that and more, we are excited to back Convertedin. This mar-tech company has built a state-of-the-art platform to simplify digital marketing, improve customer acquisition and drive growth for its clients. Convertedin is led by a world-class team in which we have tremendous confidence as the company embarks on its next growth stage in MENA and Latin America.”

As part of its expansion plans, Convertedin will open its first office in South America to be located in the Brazilian city of Rio De Janeiro. With e-commerce revenue in South America set to grow to $167.34 bn by 2025 from 244.1 mn users, Convertedin is well positioned to help businesses accelerate growth and drive revenue generation.

By shaping the future of data-centric marketing, Convertedin is reimagining how brands engage with customers to build trusted relationships and maintain customer privacy. Integrating with over ten major e-commerce platforms and ad networks, Convertedin helps drive customer engagement and conversion online and offline.

Through a suite of industry-leading tools, marketers can quickly deploy campaigns across the web, search engine ads, social ads, SMS, and email services, while tracking and attributing revenue conversion.

Currently available in multiple languages, including Arabic and English, the company will launch services in Portuguese soon. Since Launching in 2019, Convertedin has worked directly with brands while also operating in partnership with leading media buying and advertising agencies.