Mohamed Abo El Fotouh, Senior Consumer Engagement Manager, MENA Digital & Media, PepsiCo, has been named one of the 50 Most Influential Global Digital Marketing Leaders by the World Marketing Congress. This prestigious award was presented at the 2016 ”Global Marketing Excellence Awards” at Taj Land’s End, Mumbai last Thursday.
With over 7 years of digital marketing experience, Abo El Fotouh is the only Egyptian to make it to the 50 most influential Digital Marketing Leaders list this year.
The three-day award ceremony commenced on November 23, 2016. It introduced awards for individuals and organizations across marketing, social media, public relations broadcasting, publishing and advertising, and corporate communications.
50 most influential digital marketing leaders 2016
In an interview with Digital Boom, Abo El Fotouh said, “I am truly honored to be recognized by such a great entity like World Marketing Congress, happy to be representing Egypt on this prestigious list of digital industry leaders and hoping to see more award winning work on digital coming out of this region of the world.”
The 50 Most Influential Global Digital Marketing Leaders Award is a result of an intensely researched process by an esteemed panel of judges, which consists of producing a shortlist of individuals doing extraordinary work and tracking the record of their achievements.
The shortlist is then reviewed by a Jury comprising senior professionals from across the globe. The criteria adopted in this award include Marketing Competencies, Strategic Perspective, Track Record, Integrity, and Commitment to Sustainability (Business, Social and Environmental). Candidates from more than 60 countries are considered for this award.