Insights
Get expert analysis, interviews, and thought leadership covering the latest challenges and opportunities in marketing, tech, and startups.
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Lipton lifts Egypt’s mood with new integrated campaign
Engaging more than 9 million consumers in a challenge that aims at spreading positivity, Lipton hopes to create a ripple effect…
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Ocean Blue Crisis: What the Evidence Can and Cannot Show
Editor’s correction, 8 September 2026: This 2016 case study drew conclusions about an alleged injury and the motives of those…
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Alibaba’s ‘Singles Day’ sale hit a record of $17.8bn in one day
E-commerce giant Alibaba has beaten its sales record for its annual Singles Day event. The company said sales this year…
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Biscuit stock market shakes Facebook in Egypt
Skyrocketing prices are hitting Egypt everyday affecting many industries in the country due to the new VAT and dollar crisis. Coincided…
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Akhbarak, Andalusia Hospitals Join Forces to Help Cure HCV
Share against Hepatitis C Virus (HCV) – A new click-funding campaign by Akhbarak.net and Andalusia hospitals in partnership with the Egyptian…
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Emirates showers Ellen’s audience with free Dubai flights
Elegantly dressed in their beige uniforms and red hats, Emirates airline hostesses walked into Ellen DeGeneres studio, surprising the entire audience with…
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Juhayna, Uber join forces on Mother’s Day to help combat women cancer
Photos of Egyptians hugging their moms flooded social media on Mother’s Day in response to a fundraising campaign launched by…
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Frico Egypt Accused of Plagiarism Over Mother’s Day Visual
Frico Egypt has been accused of plagiarizing the visual for its Mother’s Day greeting, a digital agency have drawn similarities between Frico’s recent…
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What about the ‘Whataboutz’?
Every year the Oscars ceremony provides us with interesting material to talk about and share over social media platforms, in…
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3 Reasons Arsenal Should Hire an Egyptian Digital Agency
When Arsenal confirmed Mohamed Elneny’s transfer, Egyptians flooded the club’s social media with 280,000 tweets and millions of Facebook impressions…
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Are Egyptians the Most Effective Marketers in the Middle East?
Egyptian marketers have taken home two Grand Prix awards at the Effie MENA Awards in three years, proving their campaigns…
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Gloria Ceramic proves social media can empower brands
How many often talk the social media talk on behalf of their brands/companies versus who actually walk the social media walk to…
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Digital Republic Wins Cristal Gold at Mena Cristal 2015
Mena Cristal festival has crowned Digital Republic, a pioneer digital agency based in Egypt with two top prizes “Gold & Grand”…
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Donald Trump Suggests: ‘Maybe we should boycott Starbucks’
US presidential candidate Donald Trump threatened to end Starbuck’s lease on Trump tower, asking whether it’s about time to boycott the coffee…
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Starbucks Christmas Cups Spark Heated Controversy
Trees, snowflakes, snowman, and santa went missing from Starbucks Christmas plain red cups this season sparking a social media frenzy…
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