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Startups
WHX Dubai Survey Spotlights Altibbi, Vezeeta in Middle East Digital Health Future
A WHX Dubai 2025 survey by Black Book Research has identified Altibbi and Vezeeta as…
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Startups
Intella raises $12.5M Series A led by Prosus for Arabic AI dialects
Saudi Arabia-headquartered AI startup Intella has raised $12.5 million in an oversubscribed Series A round…
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Tech
OpenAI launches ChatGPT 5 with smarter reasoning for all users
OpenAI launches ChatGPT 5, making it the default model in ChatGPT and promising faster, more…
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Market Watch
Egypt’s Foreign Currency Card Limits: Timeline of Restrictions From 2016 to 2025
Egyptian banks have imposed increasingly strict limits on debit and credit card use abroad to…
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Campaigns
CIB’s Swype Campaign Brings 90s Pop Stars into Banking
CIB put Ehab Tawfik, Mohamed Mohy and Hisham Abbas at the centre of its July…
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People
How Fatma ElGoully Made Banque Misr a National Brand Again
Dr. Fatma ElGoully is an award-winning Egyptian communications leader, strategist, and educator. She currently serves…
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People
Alaa El Sheikh: From El Mowaten El Masry to MENA’s Creative Vanguard
Alaa El Sheikh is an Egyptian content creator, satirist, podcast host, stand-up comedian, and creative…
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Careers
Customer Success Manager Job Description: Duties, Skills & Salaries for 2025
Hiring a Customer Success Manager in 2025 goes far beyond filling a support role. As…
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News
YouTube Tightens Monetization Rules on AI-Generated Content
YouTube will enforce stricter monetization rules starting July 15, 2025, targeting AI-generated and mass-produced videos…
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People
Ahmad Yousry: From Telecom to Quick‑Commerce Leader at Rabbit
Ahmad Yousry is the co-founder and CEO of Rabbit Mart, Egypt’s leading quick-commerce platform delivering essentials…
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Careers
SEO Specialist Job Description: Duties, Skills & Salaries for 2025
Finding an SEO Specialist in 2025 isn’t as simple as posting a job ad and…
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People
Maha Nagy: From Vodafone to Orange, Transforming Egypt’s Telecom Marketing
Maha Nagy, one of Egypt’s most impactful marketing executives, transitioned from Vodafone Egypt to become…
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News
Amr Diab’s 2025 Album: Orange Sponsorship, Apple Music Comeback
Amr Diab, the Middle East’s biggest pop icon, has released his 2025 album “Ebtadena” today…
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Glossary
Marketing Attribution Guide for MENA Marketers
Marketing attribution has fundamentally changed since iOS 14.5 decimated third-party tracking in 2021. Yet most…
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Glossary
What Is Conversion Rate? Formula and Measurement
Conversion rate measures recorded actions against a defined base. Check the action, denominator and date…
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