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Emirates showers Ellen’s audience with free Dubai flights

Editorial Team by Editorial Team
May 26, 2016
in Ad Campaigns, Insights, Marketing
Reading Time: 1 min read
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surprise-and-delight, emirates, ellen, free round-trip Dubai, big take off
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Elegantly dressed in their beige uniforms and red hats, Emirates airline hostesses walked into Ellen DeGeneres studio, surprising the entire audience with free round tickets to Dubai.

Read also: Emirates Airline Fires Up Benfica Fans

The airline kicked off its “Big Take Off” marketing campaign at Ellen’s TV Show. The leading gulf airline used this surprise-and-delight strategy to create a powerful buzz and cultivate brand loyalty with the US audience.

Surprise-and-Delight

Surprises make people feel special. Marketing research shows that unexpected treats from brands create a powerful relationship with consumers that can last for a long time.

Many brands are now using the surprise-and-delight strategy to win new fans on social media, at sponsored events and stores.

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If you have a news story or tip-off, drop us a line at [email protected]

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Editorial Team

Editorial Team

The Digital Boom Staff Writer covers breaking news, platform updates, and stories curated by our editorial team. This byline is used for collaborative content, press releases, and updates that reflect the voice of the newsroom rather than a single contributor.

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