• Partners
  • Privacy Policy
  • About us
  • Contact us
Sunday, June 1, 2025
  • Login
Digital Boom
  • News
  • Startups
  • Marketing
  • Ad Campaigns
  • Tech
  • How-to Guides
  • Insights
  • Culture & Media
No Result
View All Result
  • News
  • Startups
  • Marketing
  • Ad Campaigns
  • Tech
  • How-to Guides
  • Insights
  • Culture & Media
No Result
View All Result
Digital Boom
No Result
View All Result
Home News & Trends

Careem Egypt Brings Vertical Video Ads To The Middle East

Editorial Team by Editorial Team
February 14, 2017
in News & Trends
Reading Time: 2 mins read
10
A A
vertical video ad, middle east vertical video ads, careem vertical video ad, peace cake vertical video ad
350
VIEWS

Careem Egypt produced the first-ever vertical video ad in the Middle East, introducing its new car types Go and Go+.

The leading car booking app emulated the content by displaying it as part of the consumers’ daily viewing experience on mobile phones.

READ ALSO: Careem Officially Integrates Water-Travel Option into its Application

Watch it from mobile?

Careem’s first vertical video ad making

Ahmed Youssef of Peace Cake Productions said, “We decided to leave the normal approaches we usually take for creative brainstorming. We decided to reverse engineer. What could we do for users in terms of something they would want to see? What would add to their mobile viewing experience? Something that would feel very familiar yet, unique enough to them to stand out”.

He added, “We know that 90 percent of content is viewed on smartphones. Users interact with content through mobile phones way more than any other device.”.

“We decided to create content that is tailor-made for this. A vertical video, letting Careem take control of the whole screen and take customers through a visual experience that is one of a kind.” Youssef explained.

Why are Vertical Videos important?

1. Users are on a mobile

According to a recent Facebook report, the percentage of Facebook users who log in from a mobile device is 56.5% – Last updated 27/7/2016.

2. Seamless experience

A vertical video gives a seamless solution to advertisers; as it allows brands to take complete control of the whole screen, which means; more user-friendly, has a bigger view, precise details, no more waste in above/below black spaces, and no more double click to zoom in and of course, you won’t see the whole scene but the middle part, by the way on Facebook you cannot zoom in videos.

BONUS:

The music industry is going vertical too. Watch this awesome vertical music video “Own It” by Bailey Bryan.

Previous Post

Over 12 million Tweets related to love in Egypt

Next Post

Egypt’s Employment News Bulletin (Feb 13 – 19)

Editorial Team

Editorial Team

The Digital Boom Staff Writer covers breaking news, platform updates, and stories curated by our editorial team. This byline is used for collaborative content, press releases, and updates that reflect the voice of the newsroom rather than a single contributor.

Uber Launches Uber One in Egypt to Strengthen Customer Loyalty
Tech

Uber Launches Uber One in Egypt to Strengthen Customer Loyalty

by Ahmed Maher
May 27, 2025
498

Uber has officially launched its global subscription program, Uber One, in Egypt, offering ride-hailing users exclusive benefits such as ride...

Read moreDetails
Builder.ai Ceases Operations After $1.3 Billion Valuation Collapse

Builder.ai Shuts Down After Layoffs and Investor Pullout

May 28, 2025
719
How to Become LLM-Ready in 2025: A Guide for Publishers

Publishing for Machines: The 2025 Guide to LLM-Ready Content

May 26, 2025
442
Thndr Raises $15.7M to Expand into Wealth Management in MENA

Thndr Raises $15.7M to Expand into Wealth Management in MENA

May 26, 2025
439
Twitter History: Key Moments and Evolution from 2006 to Now

The History of Twitter: Key Milestones and Major Changes

May 23, 2025
471
  • Partners
  • Privacy Policy
  • About us
  • Contact us

© 2025 Digital Boom, Inc. - All Copyrights Reserved. The Middle Easy Marketing & Advertising Homepage.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • News
  • Startups
  • Marketing
  • Ad Campaigns
  • Tech
  • How-to Guides
  • Insights
  • Culture & Media

© 2025 Digital Boom, Inc. - All Copyrights Reserved. The Middle Easy Marketing & Advertising Homepage.