Marketing
Egypt’s Employment News Bulletin (Feb 13 – 19)
![Egypt’s Employment News Bulletin (Feb 13 – 19)](https://adigitalboom.com/wp-content/uploads/2017/02/wuzzuf.png)
Each week Digital Boom posts available positions within the marketing and advertising industry in Egypt in collaboration with Wuzzuf.com.
Email [email protected] with the details of your vacancies by 5.00pm Thursday for listing on Sunday morning. Listings are free.
This week’s employment opportunities:
Social Media Advertiser – Egypt Yellow Pages – Apply
About the job
- Developing, maintaining and optimising social campaigns to meet clients goals & reach the maximum ROI.
- Campaign analysis to be on top of the strengths & weaknesses of each campaign and deliver in deep reports regarding campaign performance to customers in specific time manner
- Building strong relationships by regular follow up with internal/external customers to maintain an effective flow of information and meet their expectations.
- Review new technologies and keep the company at the forefront of developments in social media, including the evaluation of emerging new trends and technologies
Marketing Representative – Upper Egypt – Tecno Mobile – Apply
About the Job
- Responsible for the local management of marketing and sales activities according to the instruction from the head office.
- Collect related information from the markets.
- Develop relationship with customers.
Social Media Specialist – GlobalMedia – Apply
About the Job
- We are looking for a driven Social Media Specialist to attract and interact with targeted virtual communities and networks users.
- The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing road map.
Digital Marketing Specialist – Go Digital – Apply
About the Job
- To develop, implement, track and optimize our digital marketing campaigns across all digital channels.
- Create, coordinate and plan digital marketing budget
- Create, implement and manage Adwords PPC and display campaigns and strategies.
- Create and manage Facebook, Twitter and Linkedin Ads.
- Create, implement and manage email marketing campaigns.
- Analyze marketing programs and adjust strategy/tactics to increase effectiveness.
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Evaluate campaign and program effectiveness by establishing methods to improve tracking, analysis and reporting of marketing data.
- Create reports with analysis of performance of campaigns along with recommendations for improvements
- Be a hands-on team player and expect a variety of duties and projects as needs arise.
- Continually explore new digital and innovation developments to find ways to more effectively communicate and meet business objectives
- Commitment to personal development, sharing best practices, and building competencies across team
Marketing Executive – JRM for Communications – Apply
About the job
- Calls potential clients to explain products and services offered by the company and to set meetings.
- Conducts outbound telemarketing campaigns over the phone to explain company’s products and services.
- Conducts phone surveys and interviews.
- Can achieve monthly target assigned by direct manager.
- Builds customer relationship/ rapport.
- Answers clients’ inquiries on social media.
- Prepares social media calendar with Marketing Manager.
- Participates in creating and Implementing marketing plan.
- Collects data from different physical and online data sources.
- Maintains quality of service by following organization’s standards.
- Maintains technical knowledge by attending educational workshops and reviewing publications.
Creative Content Writer – Loops – Apply
About the job
- An imaginative writer who has experience turning script to viral digital content.
- Working closely with our marketing team, you will create content and develop the app’s brand. Including product overviews, case studies, FAQs and more to highlight our brand, our product features, advantages and benefits, as well as company differentiation.
- You may also create content for influence’s broadcasts.
- A part of the job is assisting in marketing strategies and creation of successful single and multi-channel marketing campaigns.
- Work collaboratively with marketing team to create regular social media and other content that engages the audience and drives traffic to the app.
Advertising Account Manager – Identity-MENA – Apply
About the job
- The Account Manager develops day-to-day client relationships and drives client’s business through innovative digital and integrated campaigns, e-commerce and media.
- Needs to manage multiple clients, partners; to represent our ideas clearly and be confident in the work we show.
- Leveraging of client relationships for introductions and additional business. Key Account Manager can identify the opportunity for new business and go for it with all you’ve got.
- Connect our Identity to our clients—so facilitating communication between external clients and internal teams is essential.
- Knows how to represent our ideas as strongly as she can represent our clients’ wishes, and at the end of the day, she leads our team to deliver an amazing, ground-breaking product.
- Build outside relationships, maintain project revenue, help generate profit and deliver excellent digital products.
- They will have a comprehensive understanding of the mass marketing and digital marketing arena and how emerging technologies and avenues can add value to client business, and still deliver visually stunning design.
Sales & Marketing Officer – Alexandria – Puttmann – Apply
About the job
- Identifying potential clients through research in the internet or through telephone based research, potentially including follow-up meetings in Egypt
- Contacting potential clients and sending them information about the company and its services
- Solicit orders from these clients by following up from the initial contact and providing them with more detailed information and samples
- Dealing with price quote requests from potential clients, monitoring the progress of other departments in supplying the necessary information, clarifying missing information with the client and preparing an offer to be approved by management
Marketing Representative – Bescletta – Apply
About the job
- Events preparation ,setup and evaluation.
- E-marketing follow up with its all details .
- Looking for sponsor and follow up with them.
- Female preferred.
Senior Marketing Director – Harvest British College – Apply
About the job
- Develops marketing strategy by studying economic indicators; tracking changes in supply and demand; identifying customers and their current and future needs; monitoring the competition.
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed; recommending options and courses of action; implementing directives.
- Obtains market share by developing marketing plans and programs for Harvest products; directing promotional support.
- Maintains relations with customers by organizing and developing specific customer- relations programs; determining company presence in the Egyptian Market.
- Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
- Influences present and future products by determining and evaluating current and future market trends.
- Develops new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting with internal and external sources.
- Maintains research database by identifying and assembling marketing information.
- Provides marketing information by answering questions and requests.
- Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
- Completes marketing department operational requirements by scheduling and assigning employees; following up on work results.
- Maintains marketing staff by recruiting, selecting, orienting, and training employees.
- Maintains marketing staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.
- Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.
- Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
- Contributes to team effort by accomplishing related results as needed.
Marketing
Unlocking the Digital Persona of Gen X: Dispelling Myths and Revealing Opportunities in the Online Landscape
![Unlocking the Digital Persona of Gen X: Dispelling Myths and Revealing Opportunities in the Online Landscape](https://adigitalboom.com/wp-content/uploads/2023/12/generation-x-persona.webp)
Comprising 30% of global internet users, Generation X, aged between 37 and 55, includes individuals born from 1964 to 1982. Unfortunately, they often face mischaracterization, mistakenly attributed to millennial and baby boomer traits.
Labeled as busy professionals, this generation, with significant spending power and family-oriented values, witnessed the technological revolution with the advent of 0G cell phones, MTV, and the internet. Our data challenges misconceptions about their online habits, providing insights to effectively target them.
Social Media Engagement
Despite entering the social media scene later, Gen X is rapidly catching up with millennials and Gen Z. On average, they spend just over 2 hours daily, with those in MEA and LatAm being the heaviest users. While Facebook remains popular, Instagram and Snapchat memberships have almost doubled since 2015. Gen X’s social media time is rising due to a reluctance to embrace digital detox, unlike younger generations. They use social media actively for socializing, feeling closer to people, and staying connected.
Shift to Digital Media
Embracing new media, Gen X has shifted from spending almost 4 hours daily on PCs/laptops in 2015 to around 3 hours and 18 minutes, aligning with Gen Z. Smartphone usage has increased, with Gen X spending approximately 2 hours and 45 minutes daily. They spend more time on smartphones than PCs, indicating a departure from traditional media. Gen Xers still watch over 2 hours of linear TV daily, providing opportunities for brand discovery and advocacy.
Tech Adoption
Contrary to stereotypes, Gen X is not technophobic. Over 60% claim to be constantly connected online, showcasing engagement with new technology. They are early adopters of social media and online shopping. Gen Xers have a general interest in technology, with 45% expressing the importance of having the latest tech products. Their readiness to embrace smart home products, especially smart speakers, reflects a willingness to incorporate technology into daily life.
Multi-Device Approach
As pioneers of mobile phones and PCs, Gen X is comfortable using both devices. Smartphones are the go-to globally, but Gen X still spends more time on PCs/laptops for online activities. With roots in the era of home computers, they prefer computers for commerce-related tasks, including product searches and online purchases. A multi-device approach is essential when targeting this diverse generation.
Gen X, often overlooked in discussions dominated by millennials and Gen Z, presents a lucrative demographic. Understanding their nuanced online behaviors and preferences is key to successful engagement. Gen X’s social mindset, diverse methods of interaction, and tech adoption make them a valuable audience for brands willing to explore beyond generational stereotypes.
Marketing
5 AI Copywriting Tools That Are Transforming Content Creation
![5 AI Copywriting Tools That Are Transforming Content Creation](https://adigitalboom.com/wp-content/uploads/2023/07/AI-COpywriting-tools.jpeg)
In today’s digital world, businesses constantly seek ways to stay ahead of the competition. One of the most effective ways to achieve this goal is through content creation. However, creating engaging content requires a significant amount of time and effort, which can often be a challenge for busy professionals. This is where AI copywriting tools come into play. In this article, we will explore the latest developments in AI-powered copywriting tools and how they are revolutionizing content creation.
What are AI Copywriting Tools?
AI copywriting tools are software programs that use artificial intelligence (AI) and natural language processing (NLP) to generate high-quality content. These tools allow users to create content quickly and easily, without extensive writing skills. The software analyses data and generates text content, including articles, blog posts, product descriptions, social media posts, and more. The content generated by these tools is often indistinguishable from content written by a human, making it an excellent option for businesses looking to scale their content creation efforts.
Benefits of AI Copywriting Tools
Here are some of the benefits of using AI copywriting tools:
- Increased efficiency: AI-powered tools can generate content faster than humans, allowing businesses to produce more content in less time.
- Improved accuracy: These tools can help ensure that content is free from errors, improving the overall quality of the content.
- Cost-effective: AI copywriting tools can be more cost-effective than hiring a full-time writer, particularly for businesses that require a lot of content.
- Consistency: These tools can help ensure that content is consistent in tone and style, which can be a challenge when using multiple writers.
Top AI Copywriting Tools
There are several AI copywriting tools available in the market. Let’s take a look at some of the top options:
1. Writesonic
Writesonic is an AI-powered copywriting tool that uses deep learning algorithms to generate high-quality content. The tool offers many features, including blog post generation, product descriptions, landing pages, and more. It also supports multiple languages, making it an excellent option for businesses in different regions. Additionally, the tool offers a content rephrase, which can help businesses avoid duplicate content penalties.
2. Copy.ai
Copy.ai is another popular AI copywriting tool that uses GPT-3 technology to generate high-quality content. The tool offers several features, including blog post generation, email marketing, and social media post creation. It also provides a feature called “Inspire Me,” which gives users writing prompts to help them get started.
3. Conversion.ai
Conversion.ai is an AI-powered copywriting tool that uses GPT-3 technology to generate high-quality content. The tool offers many features, including blog post creation, product descriptions, and more. It also provides a feature called “Long-Form Assistant,” which can help users create in-depth content, such as articles and white papers.
4. Articoolo
Articoolo is an AI copywriting tool that uses NLP technology to generate articles and blog posts. The tool analyses a user’s topic and creates an article from scratch, making it an excellent option for businesses looking for original content. It also offers a feature called “Content Quality Score,” which can help businesses ensure their content is high-quality and engaging.
5. Writesphere
Writesphere is an AI-powered copywriting tool that uses GPT-3 technology to generate high-quality content. The tool offers many features, including blog post creation, product descriptions, and more. It also supports multiple languages, making it an excellent option for businesses in different regions.
Advertising
Advertising and Digital Adoption in MENA and SEA
![Advertising and Digital Adoption in MENA and SEA](https://adigitalboom.com/wp-content/uploads/2023/07/digital-economy-1200x630-1.jpeg)
As traditional advertising revenues plummet globally and broadcasting budgets are slashed, The Middle East and North Africa (MENA) and South East Asia (SEA) regions have reported tremendous growth in digital adoption and a rise in digital advertising revenue as a result.
This growth is driven by an increase in internet users, smartphone penetration, and the rise of social media platforms. AI Copywriter tools are now being widely adopted by brands, organisations, and companies in these regions to enhance their digital advertising campaigns.
Let’s delve deeper into the trends and statistics of advertising revenue and digital adoption in MENA and SEA.
Digital Advertising in MENA
MENA has emerged as one of the fastest-growing digital advertising markets, driven by a young population and increasing smartphone penetration. According to a report by McKinsey, the United Arab Emirates (UAE) has the highest degree of digitisation, while Egypt represents the largest untapped opportunity. The report also highlights a growth in the adoption of digital channels and spending in the coming years, coinciding with the increased use of artificial intelligence (AI) across all sectors.
The Market Size
The digital advertising market in the MENA region is estimated to be worth over 1.2 billion U.S dollars in 2021. The market is expected to continue growing, with a projected growth rate of 20% by 2024. The region’s e-commerce market is also expected to grow and reach 69 billion U.S dollars by 2020. The GCC and Egypt account for 80% of the regional e-commerce market.
Media Channels in the MENA
The advertising market in the MENA region is witnessing a major shift toward digital advertising. Traditional channels such as newspapers are declining, while the internet is taking over with 44.2% of the total ad expenditure in 2020, according to Statista. Social channels account for more than half of the total digital ad spend, surpassing global benchmarks. The region is also moving towards a “mobile-first” strategy, with a majority of internet traffic generated through mobile devices such as smartphones and tablets.
Performance Marketing in the MENA
Performance-based campaigns are gaining traction in the MENA region, with 59% of advertising agencies significantly shifting into performance-based campaigns, according to a survey conducted by the Interactive Agency Bureau (IAB). Brands are demanding payment by results (ROI & Return on ad spend ROAS) as well as enhanced consumer insights and analytics.
Digital Advertising Agencies in the MENA
The MENA region has over 500 advertising agencies that have a large number of employees, with Egypt, Saudi Arabia, and the UAE fuelling the region with small and medium-sized agencies. The UAE is home to big advertising firms, while Egypt, Lebanon, and Jordan represent the majority of digital marketing talents and creative resources. However, the highly qualified talents in digital advertising and performance are always moving outside the region to join companies in the European market.
Programmatic Advertising in the MENA
The slow transition from traditional to digital media is one of the key reasons programmatic advertising is struggling to dominate the region. Collectively, the MENA trails other regions in innovation and adoption of ad tech and marketing technologies. The top ad networks in the MENA region include Facebook, Google Ads, IronSource, Applovin, Adcolony, AdFalcon, InTarget, AdZouk, and Ambush. The United Arab Emirates is leading the growth in programmatic advertising due to technology partners and pressure from clients and brands to automate the process and use AI.
Digital Advertising by Sector
According to Ipsos research, the top ten sectors in the region are dominated by beauty care, food, telecommunications, and entertainment. Telecommunications companies, followed by real estate and banking, are the top categories.
Digital Advertising in SEA
SEA is a rapidly growing digital advertising market, driven by a young and tech-savvy population. According to a report by eMarketer, digital ad spending in SEA is expected to reach 15.3 billion U.S dollars in 2021, with Indonesia, Thailand, and Vietnam leading the growth.
The Market Size
The digital advertising market in SEA is expected to grow at a rate of 13.7% in 2021, with a projected market size of 22.45 billion U.S dollars by 2025. The region’s e-commerce market is also booming, with a projected market size of 153 billion U.S dollars by 2025.
Media Channels in SEA
SEA is also witnessing a major shift toward digital advertising, with traditional channels such as newspapers and TV declining. Social channels are the most popular, accounting for 63% of total digital ad spend, according to a report by Hootsuite. Mobile advertising is also on the rise, with a majority of internet traffic generated through mobile devices such as smartphones and tablets.
Performance Marketing in SEA
Performance-based campaigns are becoming popular in SEA, with advertisers demanding more accountability and transparency. Brands are looking for more measurement and optimisation to ensure their campaigns are reaching the right audience and delivering the desired results.
Digital Advertising Agencies in SEA
SEA has a large number of digital advertising agencies, with many emerging startups and creative agencies. The region is home to a highly skilled workforce, with many professionals trained in digital marketing and advertising.
Programmatic Advertising in SEA
Programmatic advertising is becoming more popular in SEA, with many brands and agencies adopting the technology to automate their advertising campaigns. The region is also seeing an increase in the use of AI-powered tools and platforms to help advertisers optimise their campaigns.
Digital Advertising by Sector
The digital advertising market in SEA is dominated by the retail and e-commerce sector, followed by the travel and hospitality sector. The region is also seeing growth in the financial services, healthcare, and automotive sectors.
AI Copywriter Tools in Advertising
AI copywriter tools are becoming increasingly popular in the MENA and SEA regions, with many brands and agencies adopting the technology to enhance their digital advertising campaigns. These tools use natural language processing (NLP) and machine learning algorithms to generate high-quality, engaging content that resonates with the target audience.
AI copywriter tools can help brands and agencies save time and money by automating the content creation process. They can generate a large volume of content quickly and efficiently, allowing advertisers to test multiple variations of their ads and optimise their campaigns for better performance. AI copywriter tools can also help advertisers improve the quality of their content by ensuring that it is grammatically correct, engaging, and relevant to the target audience. They can analyse data from social media and other sources to identify trends and insights that can inform the content creation process.
Conclusion
The MENA and SEA regions are witnessing tremendous growth in digital advertising and digital adoption, driven by a young and tech-savvy population, increasing smartphone penetration, and the rise of social media platforms. AI copywriter tools are becoming increasingly popular in these regions, providing brands and agencies with a cost-effective and efficient way to enhance their digital advertising campaigns. The future of digital advertising in these regions looks bright, with continued growth and innovation in the years to come whilst broadcast and traditional advertising feels the pinch. The time has come for the more conservative amongst us to take the plunge and fully embrace digital and all it entails.
-
Startups9 years ago
3 Creative Egyptian Women Who Master E-commerce
-
News9 years ago
11 Talented Egyptian Photographers on Instagram
-
Campaigns8 years ago
Vodafone Egypt Brings Generations Together, Unlocks 4G Power
-
Marketing8 years ago
Which categories will suffer most from increased prices in Egypt?
-
Apps8 years ago
Radio Garden Live Map of The Globe’s Radio Stations
-
News8 years ago
Top 10 Egyptian Fashionistas to Follow on Instagram
-
Campaigns8 years ago
7 Big Stats That Show Which Ramadan Advertisements Resonated Most
-
Opinion8 years ago
F*** Being a Founder, Be a Follower