News

YouGov: 10 most positively talked about brands among Egypt millennials

Facebook is the most positively talked about brand among millennials in Egypt, ahead of Pepsi and the National Bank of…

The 10 Best Co-working Places in Amman, Jordan

It is always hard to ignore the disturbing things around your home or any other place while working or studying.…

Dubai tests Air Taxi

Government of Dubai has launched The first test flight of the Autonomous Air Taxi by RTA Dubai. Reported Government of Dubai…

Facebook Down: for some advertisers and messenger users

Some Facebook users in Europe and the Middle East have reported a partial downtime with some of the Facebook tools…

Moodica Reminds You To Take A Break

A new website called “Moodica” broadcasts relaxing videos catered to your mood, it lets you escape anytime you need to…

Continental develops speaker-less car audio systems with excellent acoustics

Inspired by the functional principle of string instruments, Continental, the global tyre and automotive technologies manufacturer, is reinventing the car…

Egypt orders closure of research firm Ipsos’s office

Reuters – Egypt’s Manpower Ministry ordered the closure of leading market research firm Ipsos’s business in the country, citing workplace…

Cannes Lions 2017 Predictions: Less roaring, more bite

“Doing good” is for most brands (and agencies) like pissing in a wet suit. It feels nice and warm, but…

The Entrepreneurship Opportunity in Egypt  (5): The Advertising Value Chain

Hell is just a sauna  Here is how I described it in my 1st article in the series: “The value chain…

Egyptians Lose Access to Global Online Publishing Platform ‘Medium’

Readers and bloggers of the global online publishing platform, Medium, reported losing access to the website in Egypt over the…

Watch: New National Cancer Institute Hospital 500 500 Ramadan 2017 ad

Pizza Hut under fire for mocking Palestinian hunger strike

Pizza Hut faces a social media backlash and a boycott campaign after its Israeli branch posted an advert mocking the…

Attijariwafa bank group acquires 100% of Barclays Egypt

In accordance with the agreement between Attijariwafa bank and Barclays Bank signed on October 4, 2016, the acquisition by Attijariwafa…

Anghami grows its Audio Ad business in the region three-fold in one year

Dubai – Anghami, the leading music streaming company in the MENA region, revealed today that it has recorded an amazing…

Facebook adds ‘Emoji Reactions’ to comments

Facebook has added Emoji Reactions to comments yesterday, to empower users react and make even more conversations within the comment…

Instagram now has more than 700 million monthly active instagrammers

Instagram now has more than 700 million monthly active Instagrammers. And the last 100 million of you joined faster than ever.…

hug digital Signs Digital Partnership Deal with HMD Global

hug digital takes on HMD Global – The Home of Nokia Phones – across MENA as their regional social &…

Google boycott: Is it all about free PR?

Originally Published by Stefan Michel – professor of marketing and service management at IMD business school in Switzerland. Swiss companies, such as the…

Etisalat Digital participates in ICAO Cyber Summit and Exhibition

Abu Dhabi – Etisalat Digital announced its participation in an inaugural cyber-security summit organized by the International Civil Aviation Organization (ICAO) and…

Amazon Reaches an Agreement to Acquire Middle East’s SOUQ.com

Amazon announced that it has reached an agreement to acquire SOUQ.com, an e-commerce leader in the Middle East. Joining the…

Mother’s Day Gifts Purchase Journey During The Floatation Era

During the past three weeks, many brands and service providers in Egypt have been promoting Mother’s Day offers. Sons, daughters and…

Report: How Egyptians Use Twitter

Twitter is one of the top social networks in Egypt. Here’s an official report by Twitter on how Egyptians use the platform.…

Top 10 Egyptian Fashionistas to Follow on Instagram

Fashion in Egypt has evolved over time to match – and, in some instances, even exceed – global standards. Today,…

Will Smith Escapes US, Vacations in Egypt

The Legend Will Smith captured his first selfie by the Sphinx early this morning as he visited the Giza Pyramids…

AIG to focus on selected products for growth in Egypt

American International Group, Inc. (AIG) has just announced that it has taken strategic steps to reposition its operations in the…

Oscars Red Carpet 2017 in Pictures

Stars on the red carpet as they make their way into the Dolby Theatre for the 89th Academy Awards.

Careem Egypt Brings Vertical Video Ads To The Middle East

Careem Egypt produced the first-ever vertical video ad in the Middle East, introducing its new car types Go and Go+.…

Over 12 million Tweets related to love in Egypt

This Valentine’s Day, Twitter launched #LoveHappens to give people more power to express #Love and connect with others. Twitter is the place to…

Egypt’s Employment News Bulletin (Feb 5 – 9)

Each week Digital Boom posts available positions within the marketing and advertising industry in collaboration with Wuzzuf.com. Email [email protected] with the details…

TrumpDonald.org lets you blow Donald Trump’s face with a trumpet

Trump Donald Trump. A new webpage that allows visitors to blast Donald Trump’s face/hair with a virtual trumpet. Over 100M visitors used…

Beyonce breaks Instagram’s record for the most liked photo

Beyonce's pregnancy of twins announcement has broken the record for most liked photo on Instagram ever, hitting 7.6 million likes…

Instagram Rolls Out Live Stories Globally

The photo-sharing platform Instagram has make its live stories feature available to its community globally — a new way to connect with friends and…

Facebook Introduces New Tools to Help Control Your Information

Dubai, UAE, 26th January 2017 –  Facebook announced today the launch of the Privacy Basics site, a new resource that…

Egypt court rejects transfer of Red Sea islands to Saudi Arabia

Administrative court rejected on Monday a government plan to transfer two uninhabited Red Sea islands to Saudi Arabia, in a…

How the 2017 #GoldenGlobes lit up Twitter

The first awards show of 2017 went off with a bang. The Golden Globe Awards, hosted by Jimmy Fallon (@jimmyfallon),…

Meryl Streep fires up Golden Globes with anti-Trump message

At the Golden Globes, Meryl Streep gets political with anti-Trump message: “Join me in supporting the committee to protect journalists.” Watch Meryl Streep’s…

Watch Dubai New Year’s Eve fireworks live on Twitter

Twitter announced today that they are partnering with global property developer Emaar to live-stream the New Year’s Eve firework displays…

Egyptian celebrities who joined Twitter in 2016

As the year draws to an end, Twitter compiled a list of the Egyptian celebrities who joined the platform this…

Instagram Reveals 2016’s Top Data [Infographics]

Instagram released its 2016 global data report revealing top moments, most followed celebrities, most liked photos, and more. Most-followed Celebrities Women…

Nile FM reaches two million followers on Twitter

On Thursday, Cairo based radio station Nile FM reached two million followers on Twitter – making it the most followed…

Hijacked Libyan plane lands in Malta with 118 people aboard

An airliner on an internal flight in Libya was hijacked and diverted to Malta where it landed on Friday, Maltese…

Today is the shortest day of the year, winter solstice

Today Dec. 21 marks the winter solstice, which represents the shortest day and longest night of the year in the…

Anonymous Instagram campaign goes viral in Egypt

We spotted an anonymous viral campaign on Instagram in Egypt! We still don’t know who is behind it but we’re…

Instagram now has more than 600 million monthly active instagrammers

Facebook-owned photo sharing app Instagram now has more than 600 million monthly active users. Instagram made the announcement of the…

Shezlong offers free psychotherapy sessions for cathedral attack victims

Shezlong the pioneering startup launched yesterday a Nobel campaign that shows a sense of responsibility and support towards the Egyptian community.…

At least 25 killed in blast inside Cairo’s Coptic cathedral

An explosion inside Cairo’s Coptic cathedral killed at least 25 people, most of them women, and injured 49, Egypt’s state…

Top global moments, live videos on Facebook in 2016

Facebook has released its top moments of 2016 in its Year in Review list, which highlights the most talked about…

Facebook looks back at 2016 with top UAE moments

Dubai, UAE, December 2016: Facebook has released its top moments of 2016 in its Year in Review list, which highlights…

A funny campaign against favoritism ‘Ebn El Wazeer Khad Meny El Mic’ goes viral in Egypt

Over the last week a new kind of viral campaigns called “Ebn El Wazeer Khad Meny El Mic” has spread like…

Egyptian Mohamed Abo El Fotouh among 50 most influential digital marketing leaders

Mohamed Abo El Fotouh, Senior Consumer Engagement Manager, MENA Digital & Media, PepsiCo, has been named one of the 50…

Hussein M. Dajani among the 50 most influential digital marketing leaders

With over 15 years of marketing experience, Hussein M. Dajani, Chief Operating Office, hug digital, has secured a position in…

Qatar hit by heavy rain with widespread flooding [in pictures]

Rainfall caused widespread flooding in Qatar on Saturday, several major roads were flooded, prompting official warnings. “As the rain continues…

Instagram notifies you when someone screenshots your DMs

Instagram has rolled out a new update which sends a notification to you when someone screenshots your direct messages. The update comes…

Spotlight on Egyptian Journalist Osama Tolba

Osama Tolba is a Digital Media professional and a Managing Editor with a number of online magazines. Osama continued his academic studies in…

Instagram launches Live video and messages

Instagram rolled out two big new features, live video on Instagram Stories and disappearing photos and videos for groups and…

Creative Project: ‘Brand Yourself’ by GearBox Studios

GearBox Studios launched a new personal project to help job seekers show what’s important to recruiters. They used the philosophy…

‘Before the Flood’ Review: Going Viral Before TV Debut

After a few years of static buzz on the matter, climate change is back on our feeds. This time around,…

Russian authorities block access to Linkedin

Russia blocked access to LinkedIn as it was in violation of a law requiring that the data of Russian users…

Orange announces partnership with Jumia for exclusive offers

Jumia Egypt announced the Black Friday campaign this month to celebrate its commitment to delivering the best deals across the…

FC Barcelona drops Qatar Airways logo from jerseys next season

Starting next season, Japanese retailer Rakuten will replace Qatar Airways as the main global partner of the Spanish football team FC Barcelona,…

Real Madrid Launches Arabic Ad Campaign on Facebook

Update: Real Madrid Appoints Kijamii as Digital Agency in MENA We’ve noticed today a circulated ad in Egypt by Real Madrid official…