News
Latest news and headlines about the tech industry, startup scene, creative work, advertising, and marketing from across the middle east and north Africa.
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Bahrain’s Jehan Abdulkarim Among Holmes Innovator 25 EMEA
Bahraini national and accenture’s marketing and communications director Jehan Abdulkarim has become the first Gulf national marketer to be named…
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YouGov: 10 most positively talked about brands among Egypt millennials
Facebook is the most positively talked about brand among millennials in Egypt, ahead of Pepsi and the National Bank of…
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Vodafone Unveils New Brand Identity As It Moves On From ‘Power To You’
Vodafone revolutionized its brand positioning strapline, strategy, and visual identity globally. These were the first changes to a renowned brand…
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Souqalmal.com Raises $10 Million in Series B Funding
The Dubai headquartered finance comparison website, Souqalmal.com, raised USD $10 million in Series B funding from GoCompare, a UK based…
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The 10 Best Co-working Places in Amman, Jordan
It is always hard to ignore the disturbing things around your home or any other place while working or studying.…
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Dubai tests Air Taxi
Government of Dubai has launched The first test flight of the Autonomous Air Taxi by RTA Dubai. Reported Government of Dubai…
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Amazon Web Services To Open Its Data Centers in the Middle East By Early 2019
Amazon Web Services (AWS) announced that it plans to open an infrastructure region in the Middle East by early 2019.…
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Facebook Down: for some advertisers and messenger users
Some Facebook users in Europe and the Middle East have reported a partial downtime with some of the Facebook tools…
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TPAY Acquires 100% of DCBEgypt
TPay, the MENA region’s first and biggest Direct Carrier Billing platform, and one of A15’s portfolio companies, announced today that…
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British Council Offers Free Online Course for Understanding IELTS
The British Council and FutureLearn have collaborated to develop Understanding IELTS Techniques for English Language Tests. This is an interactive, elaborate…
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Moodica Reminds You To Take A Break
A new website called “Moodica” broadcasts relaxing videos catered to your mood, it lets you escape anytime you need to…
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Mumm receives $200,000 investment from 500 Startups
The rising online homemade food platform, Mumm, received an investment worth $200,000 from 500 Startups, possibly one of the world’s…
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Continental develops speaker-less car audio systems with excellent acoustics
Inspired by the functional principle of string instruments, Continental, the global tyre and automotive technologies manufacturer, is reinventing the car…
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Careem Invests $500,000 Stake in ‘SWVL’ Egyptian Transportation Startup
Entrepreneurial spirit is still alive and well in Egypt, as Careem invests $500,000 stake in former employee’s transportation startup SWVL.…
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Egypt orders closure of research firm Ipsos’s office
Reuters – Egypt’s Manpower Ministry ordered the closure of leading market research firm Ipsos’s business in the country, citing workplace…
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PayMob launches ‘Accept’ to boost online payment
Egypt’s Fintech startup PayMob, and one of A15’s portfolio companies, launched a new product today called Accept – a payment…
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Social Media Day Jordan 2017
Connecting hundreds of social media and digital marketing professionals, Social Media Day Jordan will take place on July 8 at Zain…
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Egyptian developers win 4 of 6 prizes at Facebook Bots for Messenger Challenge
Egyptian developers swept the list at Facebook Bots for Messenger Challenge for the Middle East and North Africa, winning four of…
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Elmenus raises USD 1.5M investment from Algebra Ventures
Egyptian Food discovery platform Elmenus has secured a USD 1.5 million Series A investment from Algebra Ventures. Elmenus will use the…
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Cannes Lions 2017 Predictions: Less roaring, more bite
“Doing good” is for most brands (and agencies) like pissing in a wet suit. It feels nice and warm, but…
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The Entrepreneurship Opportunity in Egypt (5): The Advertising Value Chain
Hell is just a sauna Here is how I described it in my 1st article in the series: “The value chain…
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Egyptians Lose Access to Global Online Publishing Platform ‘Medium’
Readers and bloggers of the global online publishing platform, Medium, reported losing access to the website in Egypt over the…
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Stetla3 Launches its Online Platform with a Social Awareness Campaign
Cairo, 24 May 2017 – Stetla3, an online platform that allows users to share their personal opinions and stories around different…
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Egypt Dominates Facebook Bots for Messenger Challenge Finalists
With 15 bots, Egyptian developers have dominated the Facebook Messenger Bots Challenge top 60 finalists list for the Middle East and Africa, in Games & Entertainment,…
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Egyptian Bot ‘HireHunt’ among the 60 finalists in Facebook’s Messenger Challenge Bot Competition
The HireHunt Bot has been selected as one of the the 60 finalists in Facebook’s Messenger Challenge Bot Competition, “after…
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Wuzzuf Hosts Egypt’s Business Thought-leaders Live on Social Media
Wuzzuf, Egypt’s first job site, announced yesterday the launch of its first activation on social media: Kanabet Wuzzuf “Wuzzuf Lounge” – a bi-weekly…
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Pizza Hut under fire for mocking Palestinian hunger strike
Pizza Hut faces a social media backlash and a boycott campaign after its Israeli branch posted an advert mocking the…
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Attijariwafa bank group acquires 100% of Barclays Egypt
In accordance with the agreement between Attijariwafa bank and Barclays Bank signed on October 4, 2016, the acquisition by Attijariwafa…
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Anghami grows its Audio Ad business in the region three-fold in one year
Dubai – Anghami, the leading music streaming company in the MENA region, revealed today that it has recorded an amazing…
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Facebook adds ‘Emoji Reactions’ to comments
Facebook has added Emoji Reactions to comments yesterday, to empower users react and make even more conversations within the comment…
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Instagram now has more than 700 million monthly active instagrammers
Instagram now has more than 700 million monthly active Instagrammers. And the last 100 million of you joined faster than ever.…
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Real Madrid Commissions Egyptian Agency to Lead its Regional Digital Presence
Real Madrid F.C. appointed Kijamii to lead its social media presence in the Middle East and North Africa, said Bassem…
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hug digital Signs Digital Partnership Deal with HMD Global
hug digital takes on HMD Global – The Home of Nokia Phones – across MENA as their regional social &…
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United Express Fails and Emirates Airline Strikes Back
It all started Sunday on a united Express Flight 3411 when a 69 old doctor David Dao has been forcibly…
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Google boycott: Is it all about free PR?
Originally Published by Stefan Michel – professor of marketing and service management at IMD business school in Switzerland. Swiss companies, such as the…
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Etisalat Digital participates in ICAO Cyber Summit and Exhibition
Abu Dhabi – Etisalat Digital announced its participation in an inaugural cyber-security summit organized by the International Civil Aviation Organization (ICAO) and…
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Godayuse.com world’s first day-use portal is now available in Egypt & UAE
The world’s first day-use portal specializing only in day activities and hangouts that do not require traveling or spending only…
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Amazon Reaches an Agreement to Acquire Middle East’s SOUQ.com
Amazon announced that it has reached an agreement to acquire SOUQ.com, an e-commerce leader in the Middle East. Joining the…
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A15 & DELL EMC Join Forces to Support Tech Startups in Egypt
The leading technology investor, A15 announced today a strategic partnership with Dell EMC, the global information infrastructure vendor, with a…
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Emirates Airline pledges to entertain passengers despite US electronics ban
Emirates Airline released a refurbished version of their Jennifer Aniston’s TV advert showing off their 2500 channels of entertainment while…
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Independent Enthusiasts for Gun Control: Every 27th
Visitors of webrifle.org can control a robotized rifle with a touchpad and “shoot” real people with a tap on a space button in real-time online.…
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Mother’s Day Gifts Purchase Journey During The Floatation Era
During the past three weeks, many brands and service providers in Egypt have been promoting Mother’s Day offers. Sons, daughters and…
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Marketing Kingdom Cairo 3: Conference and Awards
P World, the organizer of the Marketing Kingdom Cairo, has just announced that the third edition of the global marketing…
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Report: How Egyptians Use Twitter
Twitter is one of the top social networks in Egypt. Here’s an official report by Twitter on how Egyptians use the platform.…
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YouGov: top 10 best perceived brands by women in Egypt
YouGov’s Brandindex yearly rankings of the best perceived brands by women in Egypt has been topped by Facebook. This year’s…
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Top 10 Egyptian Fashionistas to Follow on Instagram
Fashion in Egypt has evolved over time to match – and, in some instances, even exceed – global standards. Today,…
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Orange Egypt Uplifts Generation Y Entrepreneurs
Egyptian entrepreneurs made a grand appearance on Orange’s new campaign, which inspires youth to fulfil their dreams vowing to support…
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WUZZUF organizes the second mobile developer career fair in Egypt
The second round of Mobile Developer Career Fair “Egypt’s only mobile developers career fair” will take place on the 18th of…
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Will Smith Escapes US, Vacations in Egypt
The Legend Will Smith captured his first selfie by the Sphinx early this morning as he visited the Giza Pyramids…
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AIG to focus on selected products for growth in Egypt
American International Group, Inc. (AIG) has just announced that it has taken strategic steps to reposition its operations in the…
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Oscars Red Carpet 2017 in Pictures
Stars on the red carpet as they make their way into the Dolby Theatre for the 89th Academy Awards.
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TIEC, Microsoft Present ‘Accelerate Your Business’ Competition
A chance to win 90,000 EGP and receive Acceleration Program/ Consultation Services in Digital Marketing, Marketing, Finance and Technical from The Technology Innovation and Entrepreneurship…
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Total Sponsors Rahhala’s Participation at Upcoming Gouna Rally Special 2017
In a special signing ceremony Total Egypt and Rahhala Racing inked a partnership agreement spanning diverse joint activities to be…
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Egypt’s Employment News Bulletin (Feb 13 – 19)
Each week Digital Boom posts available positions within the marketing and advertising industry in Egypt in collaboration with Wuzzuf.com. Email [email protected] with…
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Careem Egypt Brings Vertical Video Ads To The Middle East
Careem Egypt produced the first-ever vertical video ad in the Middle East, introducing its new car types Go and Go+.…
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Over 12 million Tweets related to love in Egypt
This Valentine’s Day, Twitter launched #LoveHappens to give people more power to express #Love and connect with others. Twitter is the place to…
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El3ab.com unleashes its new portal, receives EGP 2M investment from A15
El3ab, Egypt’s classic gaming hub, relaunches its portal with more games and with its first ever app based game “Estimation…
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Egypt’s Employment News Bulletin (Feb 5 – 9)
Each week Digital Boom posts available positions within the marketing and advertising industry in collaboration with Wuzzuf.com. Email [email protected] with the details…
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TrumpDonald.org lets you blow Donald Trump’s face with a trumpet
Trump Donald Trump. A new webpage that allows visitors to blast Donald Trump’s face/hair with a virtual trumpet. Over 100M visitors used…
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Beyonce breaks Instagram’s record for the most liked photo
Beyonce's pregnancy of twins announcement has broken the record for most liked photo on Instagram ever, hitting 7.6 million likes…
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Sky Sports offers more ways than ever to follow Deadline Day
As the January transfer window reaches its final hours, Sky Sports News HQ will offer more ways than ever before…
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Instagram Rolls Out Live Stories Globally
The photo-sharing platform Instagram has make its live stories feature available to its community globally — a new way to connect with friends and…
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Facebook Introduces New Tools to Help Control Your Information
Dubai, UAE, 26th January 2017 – Facebook announced today the launch of the Privacy Basics site, a new resource that…
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Thousands Send Love to Egypt’s Prince of Hearts ‘Mohamed Aboutrika’
Mohamed Aboutrika received thousands of supportive posts on social media following a decision by authorities to add him to an official…
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Egypt court rejects transfer of Red Sea islands to Saudi Arabia
Administrative court rejected on Monday a government plan to transfer two uninhabited Red Sea islands to Saudi Arabia, in a…
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Snickers latest in-store campaign pulled off the shelves in Saudi
In Saudi? Feeling hungry? You may have to wait a little longer to grab a bite of your favorite Snickers.…
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How the 2017 #GoldenGlobes lit up Twitter
The first awards show of 2017 went off with a bang. The Golden Globe Awards, hosted by Jimmy Fallon (@jimmyfallon),…
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Meryl Streep fires up Golden Globes with anti-Trump message
At the Golden Globes, Meryl Streep gets political with anti-Trump message: “Join me in supporting the committee to protect journalists.” Watch Meryl Streep’s…
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Dorra Endorses Juhayna Pure’s Pomegranate
Tunisian actress Dorra Zarouk joined Juhayna Pure as a brand ambassador, making her appearance at the kick-off event of the…
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Influencers Cheer for Egypt’s National Team
Top influencers called on their followers to support Egypt’s national team ahead of the 2017 Cup of African Nations in an anonymous…
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Watch Dubai New Year’s Eve fireworks live on Twitter
Twitter announced today that they are partnering with global property developer Emaar to live-stream the New Year’s Eve firework displays…
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Egyptian celebrities who joined Twitter in 2016
As the year draws to an end, Twitter compiled a list of the Egyptian celebrities who joined the platform this…
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Instagram Reveals 2016’s Top Data [Infographics]
Instagram released its 2016 global data report revealing top moments, most followed celebrities, most liked photos, and more. Most-followed Celebrities Women…
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KLM Christmas Ad Scores Viral Win
The Royal Dutch Airlines KLM posted its Christmas ad with the tagline “bringing people together for Christmas”. The video has been viewed…
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Nile FM reaches two million followers on Twitter
On Thursday, Cairo based radio station Nile FM reached two million followers on Twitter – making it the most followed…
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Hijacked Libyan plane lands in Malta with 118 people aboard
An airliner on an internal flight in Libya was hijacked and diverted to Malta where it landed on Friday, Maltese…
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Today is the shortest day of the year, winter solstice
Today Dec. 21 marks the winter solstice, which represents the shortest day and longest night of the year in the…
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Vodafone Egypt Brings Generations Together, Unlocks 4G Power
With Egypt’s popular celebrities passing on experience to their rising younger peers, Vodafone Egypt has launched its 4G service today…
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Anonymous Instagram campaign goes viral in Egypt
We spotted an anonymous viral campaign on Instagram in Egypt! We still don’t know who is behind it but we’re…
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Instagram now has more than 600 million monthly active instagrammers
Facebook-owned photo sharing app Instagram now has more than 600 million monthly active users. Instagram made the announcement of the…
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Shezlong offers free psychotherapy sessions for cathedral attack victims
Shezlong the pioneering startup launched yesterday a Nobel campaign that shows a sense of responsibility and support towards the Egyptian community.…
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A15, Careem Empower Tech Startups in Egypt
A15, the leading technology investor, announced a strategic partnership with Careem, the car-hailing app and one of the fastest growing…
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Careem Deploys Free Rescue Rides Post Cathedral Attack, Uber Joins Forces
Careem Egypt has launched a new nationwide initiative, offering free rides to all hospitals in Egypt for blood donation, in…
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At least 25 killed in blast inside Cairo’s Coptic cathedral
An explosion inside Cairo’s Coptic cathedral killed at least 25 people, most of them women, and injured 49, Egypt’s state…
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Top global moments, live videos on Facebook in 2016
Facebook has released its top moments of 2016 in its Year in Review list, which highlights the most talked about…
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Facebook looks back at 2016 with top UAE moments
Dubai, UAE, December 2016: Facebook has released its top moments of 2016 in its Year in Review list, which highlights…
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A funny campaign against favoritism ‘Ebn El Wazeer Khad Meny El Mic’ goes viral in Egypt
Over the last week a new kind of viral campaigns called “Ebn El Wazeer Khad Meny El Mic” has spread like…
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Egyptian Mohamed Abo El Fotouh among 50 most influential digital marketing leaders
Mohamed Abo El Fotouh, Senior Consumer Engagement Manager, MENA Digital & Media, PepsiCo, has been named one of the 50…
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Hussein M. Dajani among the 50 most influential digital marketing leaders
With over 15 years of marketing experience, Hussein M. Dajani, Chief Operating Office, hug digital, has secured a position in…
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Qatar hit by heavy rain with widespread flooding [in pictures]
Rainfall caused widespread flooding in Qatar on Saturday, several major roads were flooded, prompting official warnings. “As the rain continues…
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Instagram notifies you when someone screenshots your DMs
Instagram has rolled out a new update which sends a notification to you when someone screenshots your direct messages. The update comes…
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Spotlight on Egyptian Journalist Osama Tolba
Osama Tolba is a Digital Media professional and a Managing Editor with a number of online magazines. Osama continued his academic studies in…
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Instagram launches Live video and messages
Instagram rolled out two big new features, live video on Instagram Stories and disappearing photos and videos for groups and…
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Creative Project: ‘Brand Yourself’ by GearBox Studios
GearBox Studios launched a new personal project to help job seekers show what’s important to recruiters. They used the philosophy…
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‘Before the Flood’ Review: Going Viral Before TV Debut
After a few years of static buzz on the matter, climate change is back on our feeds. This time around,…
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Russian authorities block access to Linkedin
Russia blocked access to LinkedIn as it was in violation of a law requiring that the data of Russian users…
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Orange announces partnership with Jumia for exclusive offers
Jumia Egypt announced the Black Friday campaign this month to celebrate its commitment to delivering the best deals across the…
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FC Barcelona drops Qatar Airways logo from jerseys next season
Starting next season, Japanese retailer Rakuten will replace Qatar Airways as the main global partner of the Spanish football team FC Barcelona,…
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Real Madrid Launches Arabic Ad Campaign on Facebook
Update: Real Madrid Appoints Kijamii as Digital Agency in MENA We’ve noticed today a circulated ad in Egypt by Real Madrid official…
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