News
Snap to launch Creator Studio in Riyadh
Snap Inc. has announced that it will launch a Creator Studio in Riyadh, Saudi Arabia in 2022 to support its highly engaged local community in delivering new experiences on Snapchat.
The company has recently been investing in such studios in key international markets as a means to better serve local talent and business partners, including its growing creator ecosystems of augmented reality (AR) Lens developers, verified users, and local media publishers.
Riyadh will be the second location globally to house a Snap Creator Studio
Riyadh will be the second location globally to house a Snap Creator Studio following the launch of a similar location in Paris, France. Snap has already confirmed that the two studios will be followed by the opening of other regional studios in the future.
83% of Snapchatters in KSA now use augmented reality on a weekly basis to communicate, the highest use case in the world
The Creator Studio in Riyadh will engage current and future creators to showcase user-generated content and AR experiences built with Snap platforms, formats, and hardware. The company will leverage its global network of creatives and technical experts to evangelize new use cases. The studio will further provide in-person and virtual opportunities to train creative and technical talent. Snap will provide advice, resourcing, and investments to support creators within the local ecosystem to prototype and test new ideas, as well as incentivize creators to innovate with new content and AR tools.
Hussein Freijeh, General Manager for MENA at Snap Inc., said: “For years, Snap has been improving the way people live and communicate through visual self-expression and storytelling. The decision to open a Creator Studio in Saudi Arabia reflects the level of creativity we see on Snapchat amongst local users, the high levels of engagement on the app, and our desire to deepen the level of support that we can provide to the creator community and our business partners.”
Snapchat has a monthly addressable reach of over 19.5mn in KSA, with the Creator Studio to inspire, educate, and invest in local creator ecosystem
The Creator Studio in Riyadh will support all creators delivering experiences for Snapchat. Notable examples include Lens creators, those producing video content for Discover and Snapchat’s newest entertainment platform Spotlight, as well as developers focusing on Snapchat offerings such as Games, Minis, Layers, and more.
In Saudi Arabia, Snapchat’s Official Lens Creator community includes artists, designers, developers, and more who share an enthusiasm for redefining the world of camera creativity. Meanwhile, user-generated content is being produced by a large and thriving ecosystem in Saudi Arabia.
Publisher brands will also benefit from the Creator Studio. Saudi publishers see the value in their collaboration with Snapchat via Discover, tapping into Snap’s deep expertise in made-for-mobile content, while reaching an audience that is extremely engaged on the platform. In Saudi Arabia today, more people watch content on Discover than any of the top ten TV channels. Snap currently works with many premium content partners from Rotana Media Group to MBC, Saudi Broadcasting Authority, UTURN Entertainment, and many more.
“We deeply value these creator partners, and are grateful for all the exciting new experiences they build and bring to Snapchat,” adds Freijeh.
Through Snapchat, these creators can engage a monthly addressable reach of over 19.5mn individuals in Saudi Arabia. Snapchat now reaches 90% of 13-34-year-olds in the Kingdom. Not only is this a large community, but one that is highly engaged. Approximately 90% of Snapchatters in Saudi Arabia are engaging with Lenses on a daily basis, and 83% of those on Snapchat in the Kingdom use AR on a weekly basis to communicate–the highest use case in the world for Snapchat. According to data from Snap, over 80% of consumers in Saudi Arabia believe that AR will be both useful and important in the next five years.
“In Saudi Arabia, there’s a real understanding of Snapchat’s full value proposition, whether in communication, entertainment, commerce, or elsewhere,” concludes Freijeh. “Saudi Arabia is an incredibly exciting and dynamic market in terms of media, technology, and creativity. That is only being bolstered now as more businesses move to the digital economy and individuals spend more of their time online. The new Creator Studio will thus help inspire the next generation of creators about the possibilities of using the Snap camera across the arts, education, media, and cultural sectors.”
News
Saudi Fintech Lendo Signs MOU with J.P. Morgan
Lendo, a Saudi Arabia-based Shariah-compliant crowdlending marketplace, has signed a Memorandum of Understanding (MOU) today with J.P. Morgan to improve access to financing for small and medium-sized enterprises (SMEs) across the country.
The MOU was signed during 24 Fintech, a premier fintech event that brings together industry leaders, innovators, and investors in Riyadh.
J.P. Morgan and Lendo are working together on potential opportunities to support the SME sector in Saudi Arabia in growing and sustaining the remarkable demand in this market.
“This strategic collaboration with J.P. Morgan, a pioneer in the financial industry, marks a significant milestone for Lendo,” said Osama Alraee, CEO and co-founder of Lendo. “By combining our strengths, we’ll deliver cutting-edge financial solutions to SMEs, supporting their growth and contributing directly to the realization of Saudi Arabia’s Vision 2030.”
The SME financing landscape in MENA presents a substantial market opportunity as limited financial access continues to restrict the growth of the region’s businesses, with commercial banks hesitant to issue loans to SMEs at scale, resulting in a high percentage of declined financing requests annually.
The total SME financing gap in developing countries is estimated to be approximately $5.2 trillion, according to the International Finance Corporation (IFC).
Lendo’s debt crowdfunding platform aims to bridge the financing gap for SMEs, aligning with Saudi Vision 2030’s goal to significantly expand SME lending from 4% in 2018 to 20% by 2030.
According to the latest available report from the Saudi Central Bank (SAMA), the total value of debt crowdfunding in Saudi Arabia surged from SAR 1.4 million in 2019 to SAR 771 million in 2022, marking a remarkable growth.
Lendo raised SAR 132 million ($35.2 million) in total funding from leading investors, including the most recent Series B led by Sanabil Investments, a wholly-owned company by the Public Investment Fund (PIF).
Since its inception in December 2019, Saudi fintech Lendo has processed over 5,000 financing transactions on its platform, providing over SAR 2 billion ($600 million) in financing to SMEs and generating SAR 280 million ($74 million) in returns for investors.
News
TA Telecom Introduces AnteThink: A New AI Decision Support Tool
TA Telecom, a prominent player in the Middle East’s tech sector, has unveiled AnteThink, an AI-driven tool designed to enhance decision-making processes for individuals and businesses alike.
With a history of influencing the tech landscape through various initiatives, including advanced mobile solutions, high-volume payment platforms, and ventures in e-commerce, fintech, and analytics, TA Telecom has carved a niche for itself. Serving a vast user base of 40 million and processing an impressive 15 billion transactions across its platforms, TA Telecom has cemented its position as a tech industry leader, with some of its ventures achieving the status of Y Combinator companies.
Established in 2000, TA Telecom has emerged as a prominent player in the technology sector. With over 40 million users and processing 15 billion transactions annually, TA Telecom has made a notable impact. Recognized for its contributions by the Financial Times and featured on Deloitte’s list of fastest-growing tech companies in EMEA, TA Telecom is known for its adaptability and forward-thinking approach in the ever-evolving global tech landscape.
Sameh Ibrahim, CEO of TA Telecom, highlights the potential of AnteThink: “AnteThink reflects our commitment to leverage technology for practical impact. It aims to provide clarity and confidence in decision-making, whether in the professional or personal sphere. AnteThink is a tool that can empower startup founders, executives, and individuals to make more informed choices, alleviating the stress and uncertainty often associated with critical decision-making.”
Mostafa Ashour, CEO of Y Combinator-backed startup NowPay, shared his perspective on AnteThink: “AnteThink transformed our strategic planning, allowing us to explore various scenarios and prepare for different outcomes. It has strengthened our decision-making process, helping us navigate the complexities of the business landscape.”
AnteThink embodies TA Telecom’s commitment to innovation, focusing on supporting the startup ecosystem. The tool is tailored to help leaders and executives navigate the complexities of business management and strategic development by providing a clear picture of potential outcomes.
Key Features of AnteThink include:
1. Second Order Mode: Offering a comprehensive analysis of broader impacts, fostering a strategic mindset for long-term success.
2. Optionality Mode: Enabling detailed evaluation and comparison of different choices to ensure decisions align with strategic objectives and values.
3. Inversion Mode: Focusing on identifying and mitigating potential risks, thereby strengthening risk management strategies.
AnteThink’s advanced AI technology aims to assist decision-makers with insightful analytics, offering guidance through the decision-making process.
News
GoDaddy’s Global Markets VP Predicts Egypt’s E-commerce to Hit $9.88 Billion by 2028
Selina Bieber, the Senior Director of Global Markets at GoDaddy, has predicted a significant increase in Egypt’s e-commerce revenue. By 2028, it could reach $9.88 billion.
Godaddy is forming strategic partnerships and launching initiatives to help local entrepreneurs. These efforts align with Egypt’s digital transformation goals and its Vision 2030.
In an interview with the Arabic financial news “Amwal Al Ghad,” Bieber spoke about GoDaddy’s plans and how they match Egypt’s 2023 strategy. She highlighted the company’s aim to provide effective, easy-to-use digital tools and services. By 2024, GoDaddy wants to serve more customers in Egypt by making its digital tools more widespread.
The company is working closely with the Egyptian government, especially the Ministry of Planning. They are offering training programs to improve the digital skills of startups and existing businesses. GoDaddy’s services in Egypt include domain registration, web hosting, e-commerce solutions, and digital marketing tools.
Recent surveys support Bieber’s positive outlook for e-commerce in Egypt. They show a clear trend towards digital strategies among small businesses. Many are realizing the importance of having an online presence for their growth and success.
As GoDaddy continues its partnerships and supports government digital initiatives, its influence on Egypt’s digital landscape is growing. The company is committed to sustainability and reducing its carbon footprint. It aims not just for business growth but also to contribute to a sustainable and thriving digital economy in Egypt.
The 2028 projection indicates a vast potential for e-commerce, with GoDaddy playing a key role in this digital evolution.
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