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Top Engaging Sham El-Nessim Activations on Social Media
![Top Engaging Sham El-Nessim Activations on Social Media](https://adigitalboom.com/wp-content/uploads/2015/04/sham-1.png)
Sham El-Nessim, or “Smelling/Taking In of the Zephyrs,” is an Egyptian national holiday marking the beginning of spring. It always falls on the day after the Eastern Christian ‘Easter’. Despite the Christian-related date, the holiday is celebrated by Egyptians regardless of religion, over time the holiday was settled on Easter Monday.
Egyptians used to celebrate Sham El-Nessim by visiting parks and zoos, going on picnics, eating certain foods (Salted and smoked Herrings, Fermented fish “Fesikh”), coloring and eating eggs.
Brands in Egypt used to take the opportunity to celebrate with Egyptians by presenting special promotions. After social media, almost all brands are building on the happy & fun atmosphere that Sham El-Nessim creates, it also became one of the country’s yearly competition between brands in different industries.
This year, we scanned the online scene in Egypt and came up with the following top engaging activities done on social media celebrating the Egyptian holiday Sham El-Nessim.
TODO Wins It All With Engaging Replies
https://www.facebook.com/todohatozbot/photos/a.317098558351964.73970.159120180816470/875041269224354/?type=1
TODO team followed their advertisements line by making fun of TODO character being colored by his TODO friends because he forgot to bring the eggs for Sham El-Nessim occasion, however that wasn’t the most engaging part, but the way they managed fan’s comments were the most engaging one, they understand their fans and know well how to engage them positively.
Coca Cola Egypt 100 FARHA Music Video
Coca Cola around the world is celebrating 100 years since the first bottle was produced, and there’s no better occasion than Sham El-Nessim to to start celebrating 100 Farha campaign. Coca Cola decided to take this activation exclusively online, as they didn’t broadcast the music video in any TV channel up till, Coca Cola also uploaded a music version of Soundcloud to let fans download the song and enjoy Sham El-Nessim.
Clorets Egypt Smart & Simple
https://www.facebook.com/CloretsEgypt/photos/a.10150523586851941.397600.15293076940/10153217835751941/?type=1&theater
Sham El-Nessim is known by traditional food eaten on this day consists mainly of Feseekh (a salted Grey Mullet), smoked herrings, lettuce, scallions or green onions, tirmis or Lupini Beans, and colored boiled eggs, which cause mouth unwanted smell.
Clorets team in Egypt made it smart in language “Feseekh Terminator”, simple & attractive in the creative design, which makes a winning combination on social media.
Etisalat Misr Funny Meme
https://www.facebook.com/etisalatmisr/photos/a.149674009666.112537.141606109666/10152990018859667/?type=1&theater
Etisalat Misr decided to engage their fans with a funny meme, capitalizing on their latest ADSL TV ad featuring two fishes who are discussing what’s around in a funny way. This time, the female fish said: “I’m so happy that Sham El-Nessim is coming on Monday this year”, the male fish replied ironically: “Sham El-Nessim is always on Monday, foolish!”.
SeaStar Egypt Simplifying Their Smoked Herrings “Ringa” with a Complex Video
https://www.facebook.com/video.php?v=928600100513529&set=vb.332839903422888&type=2&theater
Seastar is the leading salmon and herring processor in the Middle East and Africa. This year they decided to create a video on Facebook, positioning their smoked herrings as the most easier, safer, and delicious vs other Ringa suppliers in Egypt.
Viewers found it difficult to understand, that’s why they started to comment in a negative and questionary way, stating that the video is too short to understand the message, wasn’t funny and asking what is it about?
SeaStar Could Win It All:
The video got a high number of views and shares on Facebook, which means that it succeeded to find its way to people in a way or another, however, it missed two things to make it almost a winning case:
1- Add something to the caption to summarize the video main message, that could make it much easier for people to understand and spread the needed message.
2- Leaving people to assume on Facebook wasn’t a good reaction, Facebook community managers have to reply fans’ comments, and check shares if people have negative comments on shares to clarify and simplify the message if they couldn’t get it.
This way SeaStar can deliver the message clearly, and increase the positive shares. In social media, you should educate your advocates, if you didn’t they will turn against you or influence others to mock you.
We tried our best to collect the most unique and useful activations from different industries, but we believe that this’s not everything, there’re many other brilliant ideas in Egypt and would appreciate if you share anything you might find useful with us. Thank you!
Happy Sham El-Nessim everyone 🙂
News
Saudi Fintech Lendo Signs MOU with J.P. Morgan
![Saudi Startup Lendo Joins Forces with J.P. Morgan to Enhance SME Financing](https://adigitalboom.com/wp-content/uploads/2024/09/Lendo-x-JP-Morgan-MOU.png)
Lendo, a Saudi Arabia-based Shariah-compliant crowdlending marketplace, has signed a Memorandum of Understanding (MOU) today with J.P. Morgan to improve access to financing for small and medium-sized enterprises (SMEs) across the country.
The MOU was signed during 24 Fintech, a premier fintech event that brings together industry leaders, innovators, and investors in Riyadh.
J.P. Morgan and Lendo are working together on potential opportunities to support the SME sector in Saudi Arabia in growing and sustaining the remarkable demand in this market.
“This strategic collaboration with J.P. Morgan, a pioneer in the financial industry, marks a significant milestone for Lendo,” said Osama Alraee, CEO and co-founder of Lendo. “By combining our strengths, we’ll deliver cutting-edge financial solutions to SMEs, supporting their growth and contributing directly to the realization of Saudi Arabia’s Vision 2030.”
The SME financing landscape in MENA presents a substantial market opportunity as limited financial access continues to restrict the growth of the region’s businesses, with commercial banks hesitant to issue loans to SMEs at scale, resulting in a high percentage of declined financing requests annually.
The total SME financing gap in developing countries is estimated to be approximately $5.2 trillion, according to the International Finance Corporation (IFC).
Lendo’s debt crowdfunding platform aims to bridge the financing gap for SMEs, aligning with Saudi Vision 2030’s goal to significantly expand SME lending from 4% in 2018 to 20% by 2030.
According to the latest available report from the Saudi Central Bank (SAMA), the total value of debt crowdfunding in Saudi Arabia surged from SAR 1.4 million in 2019 to SAR 771 million in 2022, marking a remarkable growth.
Lendo raised SAR 132 million ($35.2 million) in total funding from leading investors, including the most recent Series B led by Sanabil Investments, a wholly-owned company by the Public Investment Fund (PIF).
Since its inception in December 2019, Saudi fintech Lendo has processed over 5,000 financing transactions on its platform, providing over SAR 2 billion ($600 million) in financing to SMEs and generating SAR 280 million ($74 million) in returns for investors.
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TA Telecom Introduces AnteThink: A New AI Decision Support Tool
![**TA Telecom Introduces AnteThink: A New AI Decision Support Tool for Enhanced Decision-Making**](https://adigitalboom.com/wp-content/uploads/2024/01/antethink-ta-telecom.png)
TA Telecom, a prominent player in the Middle East’s tech sector, has unveiled AnteThink, an AI-driven tool designed to enhance decision-making processes for individuals and businesses alike.
With a history of influencing the tech landscape through various initiatives, including advanced mobile solutions, high-volume payment platforms, and ventures in e-commerce, fintech, and analytics, TA Telecom has carved a niche for itself. Serving a vast user base of 40 million and processing an impressive 15 billion transactions across its platforms, TA Telecom has cemented its position as a tech industry leader, with some of its ventures achieving the status of Y Combinator companies.
Established in 2000, TA Telecom has emerged as a prominent player in the technology sector. With over 40 million users and processing 15 billion transactions annually, TA Telecom has made a notable impact. Recognized for its contributions by the Financial Times and featured on Deloitte’s list of fastest-growing tech companies in EMEA, TA Telecom is known for its adaptability and forward-thinking approach in the ever-evolving global tech landscape.
Sameh Ibrahim, CEO of TA Telecom, highlights the potential of AnteThink: “AnteThink reflects our commitment to leverage technology for practical impact. It aims to provide clarity and confidence in decision-making, whether in the professional or personal sphere. AnteThink is a tool that can empower startup founders, executives, and individuals to make more informed choices, alleviating the stress and uncertainty often associated with critical decision-making.”
Mostafa Ashour, CEO of Y Combinator-backed startup NowPay, shared his perspective on AnteThink: “AnteThink transformed our strategic planning, allowing us to explore various scenarios and prepare for different outcomes. It has strengthened our decision-making process, helping us navigate the complexities of the business landscape.”
AnteThink embodies TA Telecom’s commitment to innovation, focusing on supporting the startup ecosystem. The tool is tailored to help leaders and executives navigate the complexities of business management and strategic development by providing a clear picture of potential outcomes.
Key Features of AnteThink include:
1. Second Order Mode: Offering a comprehensive analysis of broader impacts, fostering a strategic mindset for long-term success.
2. Optionality Mode: Enabling detailed evaluation and comparison of different choices to ensure decisions align with strategic objectives and values.
3. Inversion Mode: Focusing on identifying and mitigating potential risks, thereby strengthening risk management strategies.
![TA Telecom Introduces AnteThink: A New AI Decision Support Tool for Enhanced Decision-Making](https://adigitalboom.com/wp-content/uploads/2024/01/antethink-screenshot-800x450.png)
Credit: Antethink
AnteThink’s advanced AI technology aims to assist decision-makers with insightful analytics, offering guidance through the decision-making process.
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GoDaddy’s Global Markets VP Predicts Egypt’s E-commerce to Hit $9.88 Billion by 2028
![GoDaddy's Global Markets VP Predicts Egypt's E-commerce to Hit $9.88 Billion by 2028](https://adigitalboom.com/wp-content/uploads/2023/12/Selina-Bieber-the-Senior-Director-of-Global-Markets-at-GoDaddy.webp)
Selina Bieber, the Senior Director of Global Markets at GoDaddy, has predicted a significant increase in Egypt’s e-commerce revenue. By 2028, it could reach $9.88 billion.
Godaddy is forming strategic partnerships and launching initiatives to help local entrepreneurs. These efforts align with Egypt’s digital transformation goals and its Vision 2030.
In an interview with the Arabic financial news “Amwal Al Ghad,” Bieber spoke about GoDaddy’s plans and how they match Egypt’s 2023 strategy. She highlighted the company’s aim to provide effective, easy-to-use digital tools and services. By 2024, GoDaddy wants to serve more customers in Egypt by making its digital tools more widespread.
The company is working closely with the Egyptian government, especially the Ministry of Planning. They are offering training programs to improve the digital skills of startups and existing businesses. GoDaddy’s services in Egypt include domain registration, web hosting, e-commerce solutions, and digital marketing tools.
Recent surveys support Bieber’s positive outlook for e-commerce in Egypt. They show a clear trend towards digital strategies among small businesses. Many are realizing the importance of having an online presence for their growth and success.
As GoDaddy continues its partnerships and supports government digital initiatives, its influence on Egypt’s digital landscape is growing. The company is committed to sustainability and reducing its carbon footprint. It aims not just for business growth but also to contribute to a sustainable and thriving digital economy in Egypt.
The 2028 projection indicates a vast potential for e-commerce, with GoDaddy playing a key role in this digital evolution.
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