• Partners
  • Privacy Policy
  • About Us
  • Contact Us
  • Submit an Article
Wednesday, June 18, 2025
Digital Boom
  • News
  • Startups
  • Marketing
    • Digital Advertising
    • Insights
  • Campaigns
  • Tech
  • Guides
  • Careers
  • Culture
  • Market Watch
No Result
View All Result
  • News
  • Startups
  • Marketing
    • Digital Advertising
    • Insights
  • Campaigns
  • Tech
  • Guides
  • Careers
  • Culture
  • Market Watch
No Result
View All Result
Digital Boom
No Result
View All Result
Home News

Twilio lays off 11% of its staff to cut cost

Dalia Khirfan by Dalia Khirfan
September 19, 2022
in News
10
Twilio lays off 11% of its staff, aims to profitability
85
SHARES
353
VIEWS

San Francisco-based cloud communication giant Twilio will lay off 800 to 900 employees across its staff of over 7,800, approximately 11% of its headcount, to cut costs during the broader economic downturn.

In a letter to employees, Twilio CEO Jeff Lawson said the company decided to lay off staff to run more efficiently and align its investments with its priorities. He said the decision was “extremely difficult” but also “wise and necessary.”

“I take responsibility for those decisions, as well as the difficult decision to do this layoff,” Lawson wrote in a letter sent internally and published on Twilio’s blog.

“Twilio has always been a growth company. And as you know, we’re committed to being a profitable growth company. At our scale, profitability will make us stronger … We ultimately found that some investments no longer make sense and identified areas where we can be more efficient.”

Founded in 2018 by Jeff Lawson, Evan Cooke, and John Wolthuis, Twilio is a US company based in San Francisco, California, which provides programmable communication tools for making and receiving phone calls, sending and receiving text messages, and performing other communication functions using its web service APIs

Lawson said the employees impacted are in areas of the company that can operate more efficiently and where customers can “succeed without as much human intervention.”

Employees affected will receive at least 12 weeks of pay and one week for every year of service at Twilio, in addition to the value of Twilio’s next stock vest.

Lawson says Twilio’s talent acquisition team will create a list that laid-off employees can opt into, to be shared with other companies hiring and “investors who know many such companies.”

Paperwork filed with the U.S. Securities and Exchange Commission shows that the headcount reduction will cost between $70 million to $90 million, by Twilio’s estimates, with the bulk of costs being incurred during the company’s third and fourth fiscal quarters in 2022.

“Today’s layoffs are about aligning our investments more squarely with our priorities, as well as running our company more efficiently overall,” Lawson continued. “No doubt, it will be a hard few months as we change the shape of our company for the opportunity ahead.”

As CNBC notes, publicly traded, San Francisco-based Twilio has been striving for profitability in 2023. The company nearly doubled its headcount during the pandemic as the appetite for its cloud services climbed.

In 2021, Twilio acquired data security platform Ionic Security and toll-free messaging services provider Zipwhip — the latter for $850 million.

Twilio said it expects to incur between $70 million and $90 million in charges related to the restructuring plan.

Join Our Community

Previous Post

Adobe Acquires Figma for US $20 Billion

Next Post

How to enable battery percentage indicator on iPhone

Dalia Khirfan

Dalia Khirfan

Dalia Khirfan is a tech and media writer based in Amman, Jordan, with a sharp focus on social media trends, digital platforms, and emerging technologies. At SOS Children’s Villages Jordan, she leads digital marketing and fundraising efforts, blending strategy with storytelling to drive real-world impact. Known for her passion for Apple products and a deep understanding of digital culture, Dalia brings clarity and energy to everything she covers. Whether analyzing algorithm shifts or spotlighting new digital tools, she connects the dots between tech, people, and purpose.

Related Stories

Germany Begins Government-Wide Exit from Microsoft Software
News

Germany Begins Government-Wide Exit from Microsoft Software

June 14, 2025
Builder.ai Ceases Operations After $1.3 Billion Valuation Collapse
News

Builder.ai Shuts Down After Layoffs and Investor Pullout

May 26, 2025 - Updated on May 28, 2025
Jordan’s U.S. Foreign Aid: 2025 Budget Cuts and Their Regional Impact
News

Jordan’s U.S. Foreign Aid: 2025 Budget Cuts and Their Regional Impact

March 20, 2025
McDonald's Sees 70% Sales Drop in Egypt Amid Gaza Boycott
News

McDonald’s Sees 70% Sales Drop in Egypt Amid Gaza Boycott

November 24, 2023 - Updated on May 17, 2025
Egypt's banks impose cash limits on withdraws abroad and internet dollar usage
News

Egypt Caps Overseas Cash Withdrawals and Spend, What It Means For Businesses?

October 6, 2022 - Updated on May 18, 2025
World Bank Signs Off $400M to Reduce Egypt’s Greenhouse Emissions
News

World Bank Signs Off $400M to Reduce Egypt’s Greenhouse Emissions

October 5, 2022
Germany Begins Government-Wide Exit from Microsoft Software

Germany Begins Government-Wide Exit from Microsoft Software

June 14, 2025
How 'Freed from Desire' Became the Viral Blueprint No Brand Could Buy

How ‘Freed from Desire’ Became the Viral Blueprint No Brand Could Buy

June 12, 2025
Google Ads for E-commerce: Complete Guide to Profitable Campaigns in 2025

Google Ads for E-commerce: Complete Guide to Profitable Campaigns in 2025

June 12, 2025 - Updated on June 14, 2025
What is Google Shopping? Definition, Optimization Tips & Complete Guide

What is Google Shopping? Definition, Optimization Tips & Complete Guide

June 12, 2025 - Updated on June 14, 2025
What is Performance Max? A Marketer’s Guide to Google’s Smartest Campaign Type

What is Performance Max? A Marketer’s Guide to Google’s Smartest Campaign Type

June 12, 2025
Woman smiling peacefully in therapy chair after AI financial counseling session, representing emotional healing from money stress through Custom Money platform

Custom Money: AI Financial Therapy Tackles Emotional Spending

June 10, 2025
  • Partners
  • Privacy Policy
  • About Us
  • Contact Us
  • Submit an Article

© 2025 Digital Boom, Inc.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • News
  • Startups
  • Marketing
    • Digital Advertising
    • Insights
  • Campaigns
  • Tech
  • Guides
  • Careers
  • Culture
  • Market Watch

© 2025 Digital Boom, Inc.