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UAE’s B2B2C startup ‘The Cloud’ raises $10M in Series A

by Dalia Khirfan
September 15, 2022
UAE's B2B2C startup The Cloud raises $10M in Series A

The Cloud's founders: Kamil Rogalinski and George Karam

Abu Dhabi-based B2B2C cloud kitchen startup has raised $10M in a Series A funding round. The investment round was led by Middle East Venture Partners (MEVP) and Olayan Financing Company (the Middle East investment arm of The Olayan Group), with participation from Rua Growth Fund.

Founded in 2019 by Kamil Rogalinski and George Karam, The Cloud allows restaurant owners to increase their kitchen utilization by hosting third-party food delivery brands.

The startup is supported by Hub71, Abu Dhabi’s unique, global tech ecosystem. It has been built on the principle of ‘the Airbnb of kitchens’ and allows restaurant owners to increase their kitchen utilization by transforming restaurants into cloud kitchens or virtual kitchens.

The Cloud’s founders developed the tech suite in-house, allowing the Company to scale rapidly to international markets.

The Company’s proprietary tech stack and virtual brands portfolio enables restaurants to achieve an entire virtual set-up in less than  30 days. In less than two years of operations, the Cloud already boasts a presence in UAE, KSA, and Europe.

The collected fund will allow The Cloud to continue its expansion in GCC and Europe. It also provides bandwidth for the Company to increase and accelerate the development of its AI-powered kitchen matching platform.

George Karam, co-founder & CEO of The Cloud, said: “The Cloud completely reimagines what a restaurant is and how it achieves scalability in the digital economy, which is why I am so delighted that our Series A funding raised $10 million in such a short space of time. We will utilize this funding to expand into KSA, make an even bigger impact on restaurant owners, and further bolster our talent and infrastructure. I am grateful to work with MEVP, Olayan Financing Company, and Rua Growth Fund, and I’m looking forward to expanding The Cloud’s market leadership in the cloud kitchen, virtual restaurant, and online food ordering segments and growing the brand regionally and globally, delivering strong returns for our investors.”

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Dalia Khirfan

Dalia Khirfan

Dalia is a digital marketing strategist and SEO specialist based in Amman, Jordan, with expertise in MENA market optimization and search strategy. As Digital Marketing Lead at SOS Children's Villages Jordan, she drives measurable growth through data-driven SEO campaigns and content strategy. She specializes in helping businesses navigate Arabic keyword research, cultural content adaptation, and algorithm changes across Middle Eastern markets.

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