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Ahmad Yousry: From Telecom to Quick‑Commerce Leader at Rabbit

by Ahmed Maher
July 7, 2025
Ahmad Yousry: From Telecom to Quick‑Commerce Leader at Rabbit

Ahmad Yousry

Ahmad Yousry is the co-founder and CEO of Rabbit Mart, Egypt’s leading quick-commerce platform delivering essentials in under 20 minutes across Egypt and Saudi Arabia.

Career Journey

Yousry began his career at Mobinil Egypt (now Orange Egypt) in distribution and sales, gaining frontline telecom experience that shaped his customer insights. He then advanced at Vodafone Egypt and Vodafone Group (2007–2016), where he led CRM, loyalty programs, and digital marketing across EMEA and APAC. In 2016, he joined Uber Egypt as Head of Marketing, then served as GM at Talabat/Otlob before co-founding Rabbit in 2021 with Walid Shabana, Ismail Hafezz, and Tarek ElGeresy. [Enterprise Profile]

Rabbit: Hyper-Growth & Regional Expansion

  • Founded in mid-2021 and launched in October; raised a record-breaking $11 million pre-seed—the largest in MENA quick-commerce at the time. [Enterprise News]
  • Served over 1.4 million users in Egypt, delivering 40 million+ items with 95% arriving within 20 minutes. [Arab News]
  • Launched in Riyadh in early 2024, building a dark-store network covering half the city within six weeks. [Arab News]
  • Maintains ~94–95% on-time delivery rates in KSA; with weekly reorder rates around one order per user, indicating strong product-market fit. [Arab News]
  • Targets 20 million delivered items in Saudi Arabia by 2026. [Wamda]
  • Sources over 60% of products from local suppliers in Egypt; applying this model in Saudi Arabia. [Arab News]

Leadership Philosophy

Yousry frames Rabbit’s mission as “in the business of time… we sell peace of mind,” emphasizing speed and operational discipline. He also stresses localization: “We are building Rabbit Saudi for Saudis by Saudi hands,” highlighting his commitment to local team building and market relevance. [Enterprise Interview]

Education & Early Telecom Foundations

Yousry holds a Bachelor’s degree in Electronics & Communication Engineering and an MBA from the Arab Academy for Science, Technology & Maritime Transport (AAST). His early career at Mobinil and later Vodafone laid a strong foundation for his expertise in data-driven customer marketing. [LinkedIn]

Looking Ahead

Under Yousry’s leadership, Rabbit aims to expand deeper into MENA cities, maintain operational profitability, and broaden GCC presence, leveraging AI-powered logistics and hyper-local sourcing to drive sustainable growth. [Arab News]

For more profiles of regional tech leaders, visit our People & Tech Startup sections.

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Ahmed Maher

Ahmed Maher

Ahmed Maher is a marketing and growth leader with a proven track record across telecom, fintech, publishing, charity, government, e-commerce, and sports. He launched Vodafone Egypt’s digital and social media presence in 2008, setting new standards for brand engagement and performance marketing in the region. As the founder of Digital Boom, Ahmed has helped shape the voice of digital media in the Arab world. He brings a rare blend of creative vision and data-driven thinking, using digital tools and storytelling to drive measurable impact and scalable growth.

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