Uber has officially launched its global subscription program, Uber One, in Egypt, offering ride-hailing users exclusive benefits such as ride credits, access to top-rated drivers, and faster customer support for a flat monthly fee of EGP 65.
Available to all users across Egypt, Uber One allows riders to earn up to 15% back in Uber One Credits on eligible trips. These credits are automatically added to the user’s Uber Wallet within one hour and can be used for future rides within 60 days. Members also get priority support and are more likely to be matched with top-rated drivers during busy periods.
The subscription renews monthly, with an option for annual membership at EGP 650. Users can cancel at any time directly through the Uber app.
This marks the first time Uber brings its loyalty product to North Africa, following launches in markets like the United States, UK, Canada, France, Australia, and the UAE.
How Uber One in Egypt Compares to Other Markets
While the core concept of Uber One remains consistent globally, offering frequent users added value, the benefits differ based on what services are available in each country. In the United States, for example, members receive 0% delivery fees on Uber Eats and discounts on both rides and grocery orders. In Egypt, where Uber Eats does not operate, the program is fully focused on ride-hailing.
Instead of fare discounts, Egyptian members earn Uber One Credits (up to 15% of the fare) which function as a cashback system. These credits offer flexibility and are positioned as an incentive for regular riders rather than an upfront discount model. The local package also includes access to top-rated drivers and faster customer service—features increasingly important as competition rises.
Uber’s Journey in Egypt and the Competitive Landscape
Uber began operations in Egypt in late 2014, starting in Cairo and expanding rapidly to Alexandria and other major cities. It quickly became the dominant ride-hailing app in the country, completing millions of trips annually and partnering with thousands of local drivers. Egypt has since become one of Uber’s largest markets in the Middle East and Africa.
However, the competitive landscape has evolved. Local and international players such as inDrive, DiDi, and even traditional taxis using aggregators like Swvl have been gaining traction, especially by offering lower fares or driver-friendly commission models. InDrive, in particular, has been expanding aggressively in Egypt by letting riders and drivers negotiate fares directly.
The launch of Uber One appears to be a strategic move aimed at strengthening user retention in a market where switching between apps is common. With rising fuel prices, economic uncertainty, and growing competition, Uber is betting on subscriptions to lock in loyalty and increase rider lifetime value.
To subscribe to Uber One in Egypt, users can open the Uber app, tap the menu icon, select “Uber One,” and follow the on-screen instructions.
