News
Tecno Launches the Camon CX in Egypt
Boasting an excellent variety of features and specs, the Camon CX is set to take Egypt by storm after Tecno launched it at a glamorous event at the Nile Ritz Hotel in Cairo.
April 24 – In a dazzling event dotted by the Who’s Who in the local tech industry, Tecno Mobile launched its latest market release – the Camon CX. The grand event was hosted by the Nile Ritz Hotel, Cairo.
In particular, the new Android-based phone is designed as the perfect camera phone. For instance, it boasts 16MP on the front camera meaning that users will now get to take quality selfies and generate crystal clear images.
At the event, Tecno Mobile announced that the Camon CX would be sold exclusively at Jumia Egypt and Orange stores over the next month. The first 400 buyers will also be rewarded with two cinema tickets.
Ashraf Halim recognized this exclusive partnership between Orange & Tecno mobile, Vice President of Orange Egypt, “Orange’s collaboration with Techno mobile in the launch of Camon CX, is a reflection of the continuity of the partnership with Transen Group, especially after Techno mobile’s products have been accepted and appreciated by our customers. Orange always strives to offer the best prices and exclusive offers,” said Ashraf Halim, And the new devices with different specifications and features to meet all tastes and requirements of users and supports the services of the fourth generation, which is sought by Orange during the coming period.
Mohamed Ismail, Regional Business Development Manager for Egypt and North Africa, said, “This is the continuation of our strategic partnership with Orange, which has started less than a year ago. We have officially announced that we have more than 14 products available in all Orange branches. This is a clear indication of this partnership’s success, which extends to all Orange branches in Africa. We will soon target all branches of Orange in the Middle East. “
Within the Egyptian market, these retailers will sell the Camon CX for EGP 3,500. Compared to other smartphones within the same range, this price is the lowest buyers can expect to part with. Especially considering the high-quality camera, it is anticipated that the smartphones will start flying off the shelves in no time.
Some influencers have joined the global Tecno mobile campaign to show off their quality selfies.
Immediately after the launch event, Tecno Mobile released a commercial video that shows the stunning selfies users will take with the Camon CX camera. The video will encourage new buyers to show their selfies and stand to win using the #QualitySelfie hashtags on various social media platforms.
In terms of entertainment, the Camon CX launch event attracted The Shakers Band, a musical group that has been causing waves in and around Egypt.
Camon CX Specifications
The Camon CX has the following specs in store for buyers:
- Water Drop Screen
- Super Screenshot
- Quad-Flash (Ring Flash)
- MT6750T Octa-Core 1.5GHz
- Light Speed Charging
- HiOS 2.0
- Full Metal Body
- Fingerprint
- Dual SIM Card, with 3 Slots
- Dual Flash Front Camera
- Android 7.0 Nougat
- 5.6mm Slim
- 4G Internet Connectivity
- 3200mAh Li-Polymer
- 2.5D Glass Screen
- 16MP Front Camera
Tecno Mobile, which counts on Africa as the largest market, has been causing a sensation across the continent with its impressive line of ultra-suave and affordable smartphones.
News
Putin, Obama war on social media starts with unfriend on Facebook
New stage of the cold war, is it?
The Social media war between Putin and Obama started with UnFriend, this is the action taken by Russian President Vladimir Putin to end the Facebook diplomacy with American president Barack Obama.
The unfriending comes after an official White House update about the possibility of a US-Syrian war. President Putin revealed that Obama’s updates about the Congressional debate on a possible war with Syria have annoyed him.
After unfriending, President Putin update status on profile “Something I should have done a long time ago”
Also, He said to Russia’s Pravda News Service “President Assad and I, we are the Facebook friends. We like the same pages, we share pictures of cute women and all that. Obama needs to lighten up on there, it’s not for serious stuff,”
President Obama’s latest posts about the possibility of the war in Syria have been reported by someone and he received a warning from Facebook that he will be prevented from posting on his profile for 24 hours.
He has also commented “Really, Putin needs to grow up. If he didn’t like that [post], he could have just hid it from his news feed instead of creating all this Facebook drama,”
JOE BIDEN “Vice President of the United States” announced to reports that President Obama has signed into his Twitter account to unfollow Putin.
The turmoil generated between Putin and Obama over their dispute on the Syrian crisis. Expanded to reach the social networks
Putin and Obama on social Networks
The question now is, are we witnessing a new stage of the cold war between the two countries, will they continue the war online instead of the military tactics and old spy war?
It’s obvious that social media is really changing the game in everything, and now it’s taking over on a very high level.
Keep an eye on Digital Boom and we will keep you posted with more news and updates on the cold war and even more…
News
Amr Diab Gets Hacked on Twitter
Amr Diab’s Facebook page has announced that his twitter account has been hijacked by anonymous and now tweeting political.
Update: Amr Diab’s Facebook Page announced that “Amr Diab’s Twitter account has been restored successfully and you can follow Amr’s tweets normally now”
Amr Diab got hacked on Twitter
On Thursday 9th of Jan, Amr Diab’s Facebook page announced that Amr Diab’s Twitter account has been hacked by anonymous and now tweeting politics!
Amr Abdul-Basset Abdul-Azeez Diab (born 11 October 1961) is an Egyptian singer and composer of pop music. He was awarded the World Music Award for Best Selling Middle East Artist, three times: 1998 for the album “Nour El Ain”, 2002 for the album “Aktrr Wahid Byhbak 2001” and 2007 for the album “El Lillady”. Amr Diab also won The African Music Awards 2009, Big Apple Music Awards; Life Achievements Awards: Best Singer of The Year in 2009, and Best Male Act in African Music Awards 2010.
He is known as the Father of Mediterranean Music He has created his own style which is often termed “Mediterranean Music” or “Mediterranean Sound”, a blend of Western and Egyptian rhythms.
In The Mediterranean in Music, David Cooper and Kevin Dawe referred to his music as “the new breed of Mediterranean music”.According to author Michael Frishkopf, Amr Diab has produced a new concept of Mediterranean music, especially in his international hit, “Nour El Ain”.
In his analysis of The Very Best of Amr Diab album, Victor W. Valdivia of All music said: “His music melded traditional Arabic sounds and textures with Western rhythms and instruments. The mesh was dubbed Mediterranean music, and The Very Best of Amr Diab displays Diab’s superb skill in creating it.”
In 1997, he won three awards at the Annual Arabic Festival: one for Best Video, for Best Song, and for Best Artist of the Year. Diab received a Triple Platinum Award for the sales of Nour El Ain and a World Music Award in Monaco.
After the success of the previously shared overall analysis of Sherine’s new album “Ana Keter” and her social media presence, we decided to fulfill your requests with more details and additional insights.
The report is from Jan 15 through Jan 31, 2014; however, starting Feb, we noticed that Sherine’s team has enhanced and developed how they engage with fans on Facebook.
Still, there’s more to do; please review the slides below to know what exactly they are missing with recommendations.
Check out the report:
Key take-outs in 15 days after the launch:
- Album gained 11 million views in 2 weeks on YouTube
- YouTube Channel subscribers boosted by 90K subscribers in 15 days out of 127K total subscribers overtime
- Buzz reached 15K tweets/RTs since the launch on Twitter
- How do people talk about the album/Sherine on Twitter?
- People are sharing songs from YouTube & SoundCloud
- +90% positive sentiment on Twitter
- Sherine’s Twitter account is excellent at spreading the news about the album’s success.
- People are tweeting the song’s lyrics.
- Sarcastic tweets about Sherine & few songs (regular) - Almost zero negativity about the album
- Album teasers on Facebook created credibility for Sherine’s page, reflected in the page results after the album’s launch in the next 15 days with 92K Interactions & 312K New Likes.
- The album received tremendous engagement on the launching date of Jan 15. However, no posts for four days after the launch negatively affected the interactions.
Recommendations:
Sherine Abdel Wahab’s Facebook page would have received double or maybe triple new likes and interactions if the improved posts’ quality; please find below the points taken:
- Long updates with no extra value-added will lead to losing your fans’ interest
- The text-only format isn’t preferred, as it is well-known that they generate less reach than other content (Facebook announcement)
- A call to action is essential to generate leads & increase engagement
- Each post has to have its visual, audio, or video so you can attract/engage your audiences
- Understand the situation and act upon it, always be relevant to the time and avoid posting irrelevant content at the wrong time.
- Revise the tone of voice in future activities.
To recap - Overall performance is average to good - Enhance your content formatting - Improve the tone of voice on all networks - Be creative to engage your fans better - Be Consistent - Start your SoundCloud account.
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