VISA Middle East targets Egypt to promote Dubai on Twitter

Visa Middle East has launched a new campaign to promote the Dubai shopping festival on Twitter, targeting Egypt while the country is still suffering a strong economic crisis since the revolution in 2011.

It’s considered provoking to Egyptians, especially the ones on Twitter, after the considerable brand damage that happened to telecom and automotive brands in Egypt recently on Twitter.

The majority of Egyptians on Twitter are not there to receive ads, but to follow political news and movements.

Do you think it’s ok to target Egyptians on Twitter during this critical time?