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Home Campaigns

Vodafone Egypt’s Ramadan Ad with Amr Diab Sparks Feelings

Dana Khammash by Dana Khammash
April 4, 2022 - Updated on September 6, 2025
in Campaigns
Reading Time: 2 mins read
Vodafone Egypt's Ramadan 2022 Ad Sparks Feelings

Image credit: Vodafone Youtube

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Vodafone Egypt launched its Ramadan 2022 campaign with a new emotional TV ad titled “Eli Benna Hayah” (What We Have Between Us Is Life), featuring Egyptian superstar Amr Diab. The ad quickly went viral, sparking emotional reactions and praise across YouTube and Facebook.

Massive Engagement in Under 48 Hours

Released just ahead of the first night of Ramadan, the ad has amassed over 8 million views on Facebook and another 4 million on YouTube. Viewers flooded the comments with emotional praise, with one noting, “It’s better than all Ramadan series,” while another called it “the best ad ever.”

  • Facebook: 112K reactions, 7K+ comments, 15K shares
  • YouTube: 4M+ views

A Ramadan Tradition of Emotionally Driven Storytelling

Vodafone has built a reputation for launching highly anticipated Ramadan campaigns that focus on human emotion and connection. This year’s ad continues that tradition, combining Amr Diab’s nostalgic vocals with scenes of love, relationships, and everyday moments of joy.

Amr Diab Returns to the Spotlight

The collaboration with Amr Diab marks another strategic move to appeal to a broad audience during Egypt’s peak media season. Diab, one of the Arab world’s most celebrated artists, adds both familiarity and star power to the campaign’s emotional message.

Audience Reaction: Why It Resonated

Many comments suggested the ad stirred feelings of longing and connection, with some saying it made them want to fall in love or reconnect with a partner. The nostalgic music, paired with visual storytelling, struck a deep emotional chord during a season known for reflection and togetherness.

Behind the Campaign

Vodafone has not officially shared who directed the ad or the agency behind it, but industry watchers credit the brand’s in-house team and long-time creative collaborators for executing another standout Ramadan spot.

Watch the Ad

Watch the full Ramadan 2022 ad below:

Tags: Ramadan

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Dana Khammash

Dana Khammash

Based in Amman, Jordan, Dana Khammash is a culture and media writer at Digital Boom. She explores the evolving landscape of entertainment across the Arab world, with a focus on drama, streaming, and cultural trends. Known for her creative perspective and sharp editorial voice, Dana brings depth and nuance to stories that reflect the region’s changing media narrative. Her work bridges the worlds of pop culture and social context, offering readers a fresh lens on the stories shaping MENA's creative industries.

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