• Partners
  • Privacy Policy
  • About Us
  • Contact Us
  • Submit an Article
Monday, June 30, 2025
Digital Boom
  • News
  • Startups
  • Marketing
    • Digital Advertising
    • Insights
  • Campaigns
  • Tech
  • Guides
  • Market Watch
  • More
    • Careers
    • Ramadan Specials
    • Culture
    • Travel
    • Glossary
    • Apple Updates
No Result
View All Result
  • News
  • Startups
  • Marketing
    • Digital Advertising
    • Insights
  • Campaigns
  • Tech
  • Guides
  • Market Watch
  • More
    • Careers
    • Ramadan Specials
    • Culture
    • Travel
    • Glossary
    • Apple Updates
No Result
View All Result
Digital Boom
No Result
View All Result
Home Campaigns

Vodafone Egypt’s Ramadan Ad with Amr Diab Sparks Feelings

603 Views
3 years ago
18
Share
Facebook Twitter Linked In
    Dana Khammash Dana Khammash
    0 Subscriber

    Vodafone Egypt launched its Ramadan 2022 campaign with a new emotional TV ad titled “Eli Benna Hayah” (What We Have Between Us Is Life), featuring Egyptian superstar Amr Diab. The ad quickly went viral, sparking emotional reactions and praise across YouTube and Facebook.

    Inside hide
    Massive Engagement in Under 48 Hours
    A Ramadan Tradition of Emotionally Driven Storytelling
    Amr Diab Returns to the Spotlight
    Audience Reaction: Why It Resonated
    Behind the Campaign
    Watch the Ad

    Massive Engagement in Under 48 Hours

    Released just ahead of the first night of Ramadan, the ad has amassed over 8 million views on Facebook and another 4 million on YouTube. Viewers flooded the comments with emotional praise, with one noting, “It’s better than all Ramadan series,” while another called it “the best ad ever.”

    • Facebook: 112K reactions, 7K+ comments, 15K shares
    • YouTube: 4M+ views

    A Ramadan Tradition of Emotionally Driven Storytelling

    Vodafone has built a reputation for launching highly anticipated Ramadan campaigns that focus on human emotion and connection. This year’s ad continues that tradition, combining Amr Diab’s nostalgic vocals with scenes of love, relationships, and everyday moments of joy.

    Amr Diab Returns to the Spotlight

    The collaboration with Amr Diab marks another strategic move to appeal to a broad audience during Egypt’s peak media season. Diab, one of the Arab world’s most celebrated artists, adds both familiarity and star power to the campaign’s emotional message.

    Audience Reaction: Why It Resonated

    Many comments suggested the ad stirred feelings of longing and connection, with some saying it made them want to fall in love or reconnect with a partner. The nostalgic music, paired with visual storytelling, struck a deep emotional chord during a season known for reflection and togetherness.

    Behind the Campaign

    Vodafone has not officially shared who directed the ad or the agency behind it, but industry watchers credit the brand’s in-house team and long-time creative collaborators for executing another standout Ramadan spot.

    Watch the Ad

    Watch the full Ramadan 2022 ad below:

    Category: Campaigns
    Tags: Ramadan

    Join Our Community

    Previous Post

    Egypt Bans Dice Ad in Ramadan 2022 Over Alleged Ethical Violations

    Next Post

    Etisalat Egypt Features Ahmed Ezz, Carmen Bsaibes in Ramadan

    Dana Khammash

    Dana Khammash

    Based in Amman, Jordan, Dana Khammash is a culture and media writer at Digital Boom. She explores the evolving landscape of entertainment across the Arab world, with a focus on drama, streaming, and cultural trends. Known for her creative perspective and sharp editorial voice, Dana brings depth and nuance to stories that reflect the region’s changing media narrative. Her work bridges the worlds of pop culture and social context, offering readers a fresh lens on the stories shaping MENA's creative industries.

    Related Stories

    TikTok Debuts "Mousalsal" Series: Showcasing Brand Success Through Engaging Ramadan Content
    Campaigns

    TikTok Showcases Brand Success Through Engaging Ramadan Content

    March 15, 2023
    Fresh Ramadan 2022 Ad Features Ruby, Mahmoud El-esseily
    Campaigns

    Fresh Egypt Ramadan Ad 2022 Features Ruby & El-Esseily

    April 10, 2022 - Updated on June 24, 2025
    Zed Ramadan Ad 2022 Brings More Celebrities, Promotes Happiness
    Campaigns

    Zed Ramadan Ad 2022 Brings More Celebrities, Promotes Happiness

    April 7, 2022 - Updated on June 22, 2025
    Etisalat Egypt Ramadan 2022 Ad Features Ahmed Ezz, Carmen Bsaibes
    Campaigns

    Etisalat Egypt Features Ahmed Ezz, Carmen Bsaibes in Ramadan

    April 7, 2022 - Updated on May 15, 2025
    Throwback: Most Watched Video Ads in Ramadan 2021
    Campaigns

    Top 10 Most-Watched Ramadan Ads on YouTube in 2021

    April 2, 2022 - Updated on June 24, 2025
    Snap launches ‘Open Your Snapchat’ in UAE, Saudi Arabia
    Campaigns

    Snap launches ‘Open Your Snapchat’ in UAE, Saudi Arabia

    October 25, 2021
    The Complete Guide to Marketing Attribution in 2025: Advanced Models, MENA Insights & Server-Side Implementation

    Marketing Attribution Guide for MENA Marketers

    June 25, 2025 - Updated on June 27, 2025
    What Is Conversion Rate? Definition, Formula & Benchmarks

    What Is Conversion Rate? Definition, Formula & Benchmarks

    June 25, 2025 - Updated on June 27, 2025
    How to deactivate or delete your Snapchat account?

    How to Delete Your Snapchat Account (Step-by-Step 2025)

    June 25, 2025 - Updated on June 27, 2025
    Chief Marketing Officer Job Description

    Chief Marketing Officer (CMO) Job Description in MENA: Skills & Salary Guide 2025

    June 25, 2025
    How to delete your TikTok account

    How to Delete Your TikTok Account Permanently (2025 Guide)

    June 25, 2025
    Mai medhat profile

    Mai Medhat: How Egyptian Serial Entrepreneur Cracked the SaaS Exit Code

    June 24, 2025 - Updated on June 27, 2025
    • Partners
    • Privacy Policy
    • About Us
    • Contact Us
    • Submit an Article

    © 2025 Digital Boom, Inc.

    Welcome Back!

    Login to your account below

    Forgotten Password?

    Retrieve your password

    Please enter your username or email address to reset your password.

    Log In

    Add New Playlist

    No Result
    View All Result
    • News
    • Startups
    • Marketing
      • Digital Advertising
      • Insights
    • Campaigns
    • Tech
    • Guides
    • Market Watch
    • More
      • Careers
      • Ramadan Specials
      • Culture
      • Travel
      • Glossary
      • Apple Updates

    © 2025 Digital Boom, Inc.