Snap Inc. recently kicked off its new B2B global marketing campaign, ‘Open Your Snapchat’, in Saudi Arabia and the UAE, showcasing the exceptional results and reach that businesses can achieve through the Snap Camera.
The campaign showcases how brand partners across different verticals in the region are leveraging the full power of augmented reality (AR). On the campaign landing page, visitors can try out sponsored Lens from 16 brand partners, including regional activations done by adidas, Ounass, Nestle, stc, and StarzPlay.
Here are a few of the highlights from the local Lens activations, delivering real business results powered by augmented reality:
adidas collaborated with Snapchat to help raise awareness of its new regional flagship location, and to get Snapchatters to talk about the brand and its new location. The partnership aimed to provide customers with a unique and engaging augmented reality experience, highlighting what they can expect when they visit the store. Consequently, a Portal Lens was developed, inviting Snapchatters to step foot right into the action, encouraging them to head to the store to experience it all in real life. The Portal Lens achieved 3.4 million impressions.
To encourage customers across the Kingdom of Saudi Arabia to explore its beauty and fine jewelry categories during Eid al-Fitr, Ounass shared an AR Try-On Lens with a selection of women’s fine jewelry and a men’s Gucci hat alongside a message wishing their customers and friends an Eid Mubarak. To maintain their share of voice on Snapchat during this high-conversion period, they ran a multi-product strategy that included this AR Lens and Story Ads, Snap Ads, Collection Ads, and Dynamic Ads. The AR Try-On Lens drove 3x ROI for Ounass.
NESCAFÉ® Dolce Gusto®
NESCAFÉ® Dolce Gusto® partnered with Snap to launch “Your Coffee Shop at Home” campaign, inviting Snapchatters to experience different coffee machines and create their own “coffee corner” in their homes through a dedicated AR Lens. The campaign also allowed Snapchatters to purchase their preferred machine and get it delivered to their doorstep. Reaching 6.2 million Snapchatters in KSA, UAE, and Kuwait, the campaign helped drive all measured brand metrics in a positive direction. Due to the success achieved, the AR Lens experience is now available on the NESCAFÉ® Dolce Gusto® website for anyone looking to buy the machine.
stc partnered with Snap to help Saudis express their pride on Saudi National Day and celebrate this special day in a unique way. For this purpose, Snap built an AR Lens that placed Snapchatters on a top-view balcony in the capital of Riyadh, bringing their backgrounds to life with fireworks and a few of the country’s landmarks. Running alongside Snap Ads and a Snap Filter on National Day, the AR Lens reached 4.55 million people.
As part of STARZPLAY’s initiative to announce and raise awareness of their partnership with Snapchat, the company launched an AR Lens, turning Snapchatters into anime characters. It ran alongside Snap Ads, Story Ads, and Commercials. This campaign contributed to a 32% increase in new users.
Ibrahim Al Qurashi
Bringing a whole new AR experience to Snapchatters during the holy month of Ramadan, Ibrahim Al Qurashi partnered with Snapchat to allow users to walk into the store virtually through a portal lens, allowing them to choose their favorite scent right from the app. The campaign reached an outstanding 7.8M unique Snapchatters across KSA.