We might all remember how US President Obama proved the importance and power of Social Media in his 2008 presidential campaign against senator McCain. He was able to secure 55 million US dollars in one month from campaigning through Social Media channels, while senator McCain was only able to secure 11 million during the same period using traditional methods.
The New Obama Twitter Account Smart Activation
Although Obama has been always an active and prominent figure on Social Media since then with almost 60 million followers on Twitter, yet he was still able to surprise us and draw our attention to his new official government account, @POTUS (President of the United States)
His new account shattered the record for fastest time to reach one million followers on Twitter (Which was previously held by Robert Downey Jr. at 23 hours and 22 minutes back in April 2014), after his new verified account reached the figure in less than five hours.
The new account is different in that tweets come exclusively from Obama and not through his team to serves as a method of engagement directly with the American people.
Obama proves again and again that Social Media is all about being Human, it doesn’t matter if the account belongs to the President of the United States or even the CIA (remember the unique and funny first tweet?), engagement on Social Media should always remain H2H (Human to Human)
Obama displayed this same sense of humor and H2H interaction in his 3rd tweet in reply to Bill Clinton:
Obama refers to the new @FLOTUS account which is the official “First Lady of the United States” account which “should” go to Bill Clinton in case his wife Hillary Clinton becomes the next president. This comic and witty reply shows that being funny is one guaranteed way to get engagement over social media, even if it is an official account
Obama also shows that paying attention so small things can be have a far stronger impact than staying official and replying only to important stuff… (Regardless of agreeing or disagreeing on the context of Gay marriage) the focus here is on the engagement and reply.
Note that @DrFahmida’s account is a small account with only 406 followers, yet Obama took the time to reply, and smartly put a period “.” at the start of his tweet to let all his followers see the tweet.
So last word of advice, stay Human when you’re on Social Media, it’s doesn’t matter if you’re the president of the United States or the CIA or any other official account, being Human always wins.