• News
  • Startups
  • Marketing
  • Ad Campaigns
  • Tech & Tools
  • How-to Guides
  • Insights
  • Culture & Media
Saturday, May 24, 2025
  • Login
Digital Boom
  • News
  • Startups
  • Marketing
  • Ad Campaigns
  • Tech & Tools
  • How-to Guides
  • Insights
  • Culture & Media
No Result
View All Result
  • News
  • Startups
  • Marketing
  • Ad Campaigns
  • Tech & Tools
  • How-to Guides
  • Insights
  • Culture & Media
No Result
View All Result
Digital Boom
No Result
View All Result

NRJ FM Makes Its Maiden Debut in Cairo, Egypt

Ahmed Maher by Ahmed Maher
April 3, 2017
in Culture & Media
2
A A
NRJ Egypt, NRJ FM, NRJ Cairo

Photo: NRJ Egypt Launch Event

40
SHARES
201
VIEWS

 

After months of preparation; NRJ Egypt finally launched at a star-studded event.

The new radio station, NRJ Egypt will mostly cater to the listening needs of the youth.

April 3, 2017 – Cairo: NRJ FM officially set root in Cairo, Egypt on the night of April 2, 2017.

The event, hosted by the Nile Ritz Hotel, was as star-studded as they come. The celebrities present who accepted invitations came from every one of the entertainment industries – including actors and actresses, musical geniuses, singers, superstars, radio presenters, and social media influencers.

See also: Radio.Garden Live Map of The Globe’s Radio Stations

Present at the launch of NRJ Egypt were actresses Laila Elwy, Nabila Ebaid musician Khaled Selim, actors like Khaled Abo Elnaga and Sherif Mounir, Hany Ramzy, and – finally and most importantly musician Carol Samaha, who is Dr. Waleed Mostafa’s wife.

NRJ Egypt in pictures

NRJ Egypt opening, Laila Elwy, Khaled Selim and Sherif Mounir, NRJ Egypt
Laila Elwy, Khaled Selim and Sherif Mounir
NRJ Egypt Opening, celebs
Carol Samaha, NRJ Egypt, NRJ FM Egypt
NRJ Egypt, NRJ FM Egypt
NRJ Egypt Launch
NRJ Egypt, NRJ FM Egypt, Carol Samaha
NRJ Egypt Launch / Carol Samaha
NRJ Egypt, NRJ FM Egypt
NRJ Egypt, NRJ FM Egypt, Sherif Mounir
NRJ Egypt Launch / Sherif Mounir
NRJ Egypt Launch
NRJ Egypt, NRJ FM Egypt, Hany Ramzy
NRJ Egypt Launch / Hany Ramzy
NRJ Egypt, NRJ FM Egypt, Sherif Mounir
NRJ Egypt Launch / Sherif Mounir
NRJ Egypt, NRJ FM Egypt, Mirna El Hilbawy
NRJ Egypt Launch
NRJ Egypt, NRJ FM Egypt
NRJ Egypt Launch / Dr. Waleed Mostafa
NRJ Egypt, NRJ FM Egypt
NRJ Egypt Launch
Aida Soudi, NRJ Egypt, NRJ FM Egypt
NRJ Egypt Launch / Aida Soudi
NRJ Egypt, NRJ FM Egypt, khaled Abo El Naga
NRJ Egypt Launch / Khaled Abo El Naga
NRJ Egypt, NRJ FM Egypt
NRJ Egypt Launch
NRJ Egypt, NRJ FM Egypt, Carol Samaha
NRJ Egypt Launch / Couple Dr. Waleed Mostafa and his wife Carol Samaha

The opening ceremony was kicked off with a short speech by Dr. Waleed Mostafa, Director of Radio NRJ Egypt, he mentioned that “The radio station hopes to introduce fresh and new music releases in both English and Arabic – hopefully before any other outfit in the entire Middle East. More particularly, NRJ will be known for its musical diversity and exclusivity. To achieve all of these, it will target young people between the ages of 13 and 39.”

During the opening ceremony, Aida Soudi, Managing Director said that “NRJ will offer 22 programs in Egypt – each tailored to a different facet of the youth, their interests and preferences, their diverse lifestyles, and their unique outlook on life”.

Soudi also mentioned that “The first of its kind in Egypt, NRJ will host radio shows live with in-studio audience. In the process, the station hopes to attract a youthful and vibrant audience with its interactive and entertaining programming schedule.”

Part of Aida Soudi’s Speech

https://www.facebook.com/adigitalboom/videos/1313434528732306/

The opening was set in motion by Egypt’s rising star Natalie Saba with a couple of her most recent songs, which are accessible on our Facebook page. Other performing acts included the Young Pharaohs band and The5, a sensational Algerian band.

https://www.facebook.com/adigitalboom/videos/1313484998727259/

Speaking during the event, Aida Soudi Managing Director of the NRJ group said that “NRJ would strive to provide an original program – bringing together all the favorite hits and audio entertainment that young Egyptians have been yearning for. Soudi also mentioned that “NRJ would provide listeners with the unique and diverse musical programs they need to be hearing on a daily basis.”

A fortnight before the opening ceremony, the yet-to-be-debuted radio station started a teaser campaign where participants were asked to identify the cat in the NRJ logo – no one, and not unexpectedly, got the right answer.

In the same line, Richard Mazaret, CEO of the NRJ Group said, “NRJ is already considered to rank among the most compelling and entertaining of all media providers around the globe.” Further, he mentioned that the new NRJ FM in Egypt would strive to cut across the divide by catering to a larger – albeit young – audience. “All of this will be part and parcel of the Group’s ambitious plan to tailor the NRJ offering within the Afro-Middle Eastern context,” he continued.

NRJ is a visible group targeted at meeting the needs, requirements, and preferences of young people around the world. Where excellence comes to play, the group goes over and above expectation particularly with regards to its use of media. The station is currently broadcasting in 24 countries including Germany, Austria, Canada, Denmark, Greece, Guadeloupe, Morocco Lebanon, and Russia as well as many other European and French speaking countries around the world.

The Egyptian market has great potential for expanding into, which was one of the reasons why the ground decided to launch NRJ FM in Egypt.

Ahmed Maher

Ahmed Maher

Ahmed Maher is a marketing and growth leader with a proven track record across telecom, fintech, publishing, charity, government, e-commerce, and sports. He launched Vodafone Egypt’s digital and social media presence in 2008, setting new standards for brand engagement and performance marketing in the region. As the founder of Digital Boom, Ahmed has helped shape the voice of digital media in the Arab world. He brings a rare blend of creative vision and data-driven thinking, using digital tools and storytelling to drive measurable impact and scalable growth.

Related Posts

Mohamed Salah’s Rise: Goals, Glory, and Global Fame
Culture & Media

Mohamed Salah’s Rise: Goals, Glory, and Global Fame

May 19, 2025
454
Top 10 historical series to watch on Netflix in 2022
Culture & Media

Best Historical Dramas on Netflix to Watch in 2025

May 18, 2025
259
10 Sensational FIFA World Cup Songs of All Time
Culture & Media

10 Sensational FIFA World Cup Songs of All Time

November 28, 2024
223
Outlander Season 7: premiere time, and more
Culture & Media

Outlander Season 7 Set to Premiere in June 2023

December 22, 2022
205
Emily In Paris Season 3: premiere date, trailer and photos
Culture & Media

Emily In Paris Season 3: premiere date, trailer and photos

December 21, 2022
205
Top 10 Christmas Songs to Play This Holiday
Culture & Media

Top 10 Christmas Songs to Play This Holiday

December 15, 2022
203

LATEST

Twitter History: Key Moments and Evolution from 2006 to Now
Tech & Tools

The History of Twitter: Key Milestones and Major Changes

by Dalia Khirfan
May 19, 2025
296
Nawy Raises $75M to Accelerate Real Estate Tech in MENA
Startups

Nawy Raises $75M to Accelerate Real Estate Tech in MENA

by Ahmed Maher
May 18, 2025
311
Facebook Memorialization Guide for Families Without a Legacy Contact
Tech & Tools

Facebook Memorialization Guide for Families Without a Legacy Contact

by Ahmed Maher
May 18, 2025
304
Google Updates Its Iconic "G" Logo for the First Time in Nearly a Decade
Creative & Design

Google Updates Its Iconic ‘G’ Logo for the First Time in Nearly a Decade

by Ahmed Maher
May 16, 2025
358
The Evolution of Influencer Marketing: From Royal Endorsements to Social Media Powerhouses
Marketing

The Evolution of Influencer Marketing: From Royal Endorsements to Social Media Powerhouses

by Ahmed Maher
May 15, 2025
46.1k
  • Partners
  • Privacy Policy
  • About us
  • Contact us

© 2025 Digital Boom, Inc.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • About us
  • Become a Digital Boom Author
  • Contact us
  • Contributing Writers
  • Digital Boom Home
  • Digital Tools
  • Join us
  • Login/Register
  • My account
  • Partners
  • Privacy Policy
  • Staff
  • Terms of Use

© 2025 Digital Boom, Inc.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.