Tech
Why Patch Management Is Crucial For Business Security
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Company data breaches have gone up a whopping 75% in the past two years, according to a report published in 2018 by risk management firm Kroll.
If that’s not enough to make you think deeply about the security of your own company’s data, this next statistic might.
The same report states that 88% of the incidents reported, 2,124 cases, were attributable to human error, compared to only 12%, or 292 cases, being caused by cyber-attacks.
It’s time for businesses to face the facts. While cyber-attacks are difficult to predict and control, human error isn’t. Human beings are prone to make mistakes, and just one mistake can leave your data vulnerable and put your entire company at risk.
What companies need is a system that compensates for human error and makes changes swiftly, effectively and automatically.
The good news is that acquiring and implementing such a solution has never been easier than it is today. Even the best IT and security team in the world simply won’t be able to protect you in the ways that an automatic digital IT management software can.
One company that learned this the hard way in 2017 was Equifax.
The Equifax Data Breach
In September 2017, it came to light that a massive data breach at the consumer credit monitoring agency, Equifax, led to hackers walking away with names, social security numbers, credit card numbers and more, for as many as 148 million of its customers.
Not only did the company handle the breach poorly after the fact, it turns out that the poor management of their network is what caused the breach in the first place.
“We know that criminals exploited a U.S. website application vulnerability. The vulnerability was Apache Struts CVE-2017-5638,” Equifax said in an update on the website is set up to handle the breach.
Apache Software Foundation, the company that owned the open-source application Equifax referenced, further confirmed that the breach was preventable in their statement on their blog, “The Equifax data compromise was due to their failure to install the security updates in a timely manner.”
Most software-as-a-service (SaaS) companies today, like Apache, license their software out to users, but provide continuous updates to add new features, fix any issues and make their programs more secure. It is important that users install these updates as soon as they’re released to ensure that they have the maximum protection available.
When Apache released the update mentioned, no one at Equifax had installed it. This left their system vulnerable to attack.
Once hackers noticed, well, we all know how that turned out.
What Would Have Saved Equifax?
Simple answer? Eliminate the chance for human error by adopting patch management software.
Specifically, an automated patch management software from a company like Cloud Management Suite (CMS), which automatically keeps desktops, laptops, and remote users up-to-date with security patches and software updates.
The automated nature of such security software means that it is working constantly to check your network for potential vulnerabilities before you do, and updating where needed to prevent situations like these.
In Equifax’s case, when Apache pushed out its security updates, CMS would have automatically detected the update and installed it at the most optimal time, such as nighttime when all employees are out-of-office. This would have required limited to no input from busy IT personnel and protected the company from the massive loss it incurred. Ironically, it’s reasonable to assume that the solution to the vulnerability would have been installed when the responsible IT personnel were fast asleep at home.
Don’t Let Data Breaches Happen to You
Data breaches don’t only happen to your customers, they happen to you. The disastrous effects can impact your company’s reputation and profitability for a long time after the panic has died down.
Stop wasting your energy on blaming employees for human errors and start investing in the technology necessary to safeguard your company data. Patch management software is easy to access and readily available, so there’s no reason to delay.
These attacks are happening now, and your company could be vulnerable. Ignore the warnings, or you risk playing the starring role in the next Equifax saga.
Image Source: Soumil Kumar | Pexels
Marketing
5 AI Copywriting Tools That Are Transforming Content Creation
![5 AI Copywriting Tools That Are Transforming Content Creation](https://adigitalboom.com/wp-content/uploads/2023/07/AI-COpywriting-tools.jpeg)
In today’s digital world, businesses constantly seek ways to stay ahead of the competition. One of the most effective ways to achieve this goal is through content creation. However, creating engaging content requires a significant amount of time and effort, which can often be a challenge for busy professionals. This is where AI copywriting tools come into play. In this article, we will explore the latest developments in AI-powered copywriting tools and how they are revolutionizing content creation.
What are AI Copywriting Tools?
AI copywriting tools are software programs that use artificial intelligence (AI) and natural language processing (NLP) to generate high-quality content. These tools allow users to create content quickly and easily, without extensive writing skills. The software analyses data and generates text content, including articles, blog posts, product descriptions, social media posts, and more. The content generated by these tools is often indistinguishable from content written by a human, making it an excellent option for businesses looking to scale their content creation efforts.
Benefits of AI Copywriting Tools
Here are some of the benefits of using AI copywriting tools:
- Increased efficiency: AI-powered tools can generate content faster than humans, allowing businesses to produce more content in less time.
- Improved accuracy: These tools can help ensure that content is free from errors, improving the overall quality of the content.
- Cost-effective: AI copywriting tools can be more cost-effective than hiring a full-time writer, particularly for businesses that require a lot of content.
- Consistency: These tools can help ensure that content is consistent in tone and style, which can be a challenge when using multiple writers.
Top AI Copywriting Tools
There are several AI copywriting tools available in the market. Let’s take a look at some of the top options:
1. Writesonic
Writesonic is an AI-powered copywriting tool that uses deep learning algorithms to generate high-quality content. The tool offers many features, including blog post generation, product descriptions, landing pages, and more. It also supports multiple languages, making it an excellent option for businesses in different regions. Additionally, the tool offers a content rephrase, which can help businesses avoid duplicate content penalties.
2. Copy.ai
Copy.ai is another popular AI copywriting tool that uses GPT-3 technology to generate high-quality content. The tool offers several features, including blog post generation, email marketing, and social media post creation. It also provides a feature called “Inspire Me,” which gives users writing prompts to help them get started.
3. Conversion.ai
Conversion.ai is an AI-powered copywriting tool that uses GPT-3 technology to generate high-quality content. The tool offers many features, including blog post creation, product descriptions, and more. It also provides a feature called “Long-Form Assistant,” which can help users create in-depth content, such as articles and white papers.
4. Articoolo
Articoolo is an AI copywriting tool that uses NLP technology to generate articles and blog posts. The tool analyses a user’s topic and creates an article from scratch, making it an excellent option for businesses looking for original content. It also offers a feature called “Content Quality Score,” which can help businesses ensure their content is high-quality and engaging.
5. Writesphere
Writesphere is an AI-powered copywriting tool that uses GPT-3 technology to generate high-quality content. The tool offers many features, including blog post creation, product descriptions, and more. It also supports multiple languages, making it an excellent option for businesses in different regions.
Advertising
Advertising and Digital Adoption in MENA and SEA
![Advertising and Digital Adoption in MENA and SEA](https://adigitalboom.com/wp-content/uploads/2023/07/digital-economy-1200x630-1.jpeg)
As traditional advertising revenues plummet globally and broadcasting budgets are slashed, The Middle East and North Africa (MENA) and South East Asia (SEA) regions have reported tremendous growth in digital adoption and a rise in digital advertising revenue as a result.
This growth is driven by an increase in internet users, smartphone penetration, and the rise of social media platforms. AI Copywriter tools are now being widely adopted by brands, organisations, and companies in these regions to enhance their digital advertising campaigns.
Let’s delve deeper into the trends and statistics of advertising revenue and digital adoption in MENA and SEA.
Digital Advertising in MENA
MENA has emerged as one of the fastest-growing digital advertising markets, driven by a young population and increasing smartphone penetration. According to a report by McKinsey, the United Arab Emirates (UAE) has the highest degree of digitisation, while Egypt represents the largest untapped opportunity. The report also highlights a growth in the adoption of digital channels and spending in the coming years, coinciding with the increased use of artificial intelligence (AI) across all sectors.
The Market Size
The digital advertising market in the MENA region is estimated to be worth over 1.2 billion U.S dollars in 2021. The market is expected to continue growing, with a projected growth rate of 20% by 2024. The region’s e-commerce market is also expected to grow and reach 69 billion U.S dollars by 2020. The GCC and Egypt account for 80% of the regional e-commerce market.
Media Channels in the MENA
The advertising market in the MENA region is witnessing a major shift toward digital advertising. Traditional channels such as newspapers are declining, while the internet is taking over with 44.2% of the total ad expenditure in 2020, according to Statista. Social channels account for more than half of the total digital ad spend, surpassing global benchmarks. The region is also moving towards a “mobile-first” strategy, with a majority of internet traffic generated through mobile devices such as smartphones and tablets.
Performance Marketing in the MENA
Performance-based campaigns are gaining traction in the MENA region, with 59% of advertising agencies significantly shifting into performance-based campaigns, according to a survey conducted by the Interactive Agency Bureau (IAB). Brands are demanding payment by results (ROI & Return on ad spend ROAS) as well as enhanced consumer insights and analytics.
Digital Advertising Agencies in the MENA
The MENA region has over 500 advertising agencies that have a large number of employees, with Egypt, Saudi Arabia, and the UAE fuelling the region with small and medium-sized agencies. The UAE is home to big advertising firms, while Egypt, Lebanon, and Jordan represent the majority of digital marketing talents and creative resources. However, the highly qualified talents in digital advertising and performance are always moving outside the region to join companies in the European market.
Programmatic Advertising in the MENA
The slow transition from traditional to digital media is one of the key reasons programmatic advertising is struggling to dominate the region. Collectively, the MENA trails other regions in innovation and adoption of ad tech and marketing technologies. The top ad networks in the MENA region include Facebook, Google Ads, IronSource, Applovin, Adcolony, AdFalcon, InTarget, AdZouk, and Ambush. The United Arab Emirates is leading the growth in programmatic advertising due to technology partners and pressure from clients and brands to automate the process and use AI.
Digital Advertising by Sector
According to Ipsos research, the top ten sectors in the region are dominated by beauty care, food, telecommunications, and entertainment. Telecommunications companies, followed by real estate and banking, are the top categories.
Digital Advertising in SEA
SEA is a rapidly growing digital advertising market, driven by a young and tech-savvy population. According to a report by eMarketer, digital ad spending in SEA is expected to reach 15.3 billion U.S dollars in 2021, with Indonesia, Thailand, and Vietnam leading the growth.
The Market Size
The digital advertising market in SEA is expected to grow at a rate of 13.7% in 2021, with a projected market size of 22.45 billion U.S dollars by 2025. The region’s e-commerce market is also booming, with a projected market size of 153 billion U.S dollars by 2025.
Media Channels in SEA
SEA is also witnessing a major shift toward digital advertising, with traditional channels such as newspapers and TV declining. Social channels are the most popular, accounting for 63% of total digital ad spend, according to a report by Hootsuite. Mobile advertising is also on the rise, with a majority of internet traffic generated through mobile devices such as smartphones and tablets.
Performance Marketing in SEA
Performance-based campaigns are becoming popular in SEA, with advertisers demanding more accountability and transparency. Brands are looking for more measurement and optimisation to ensure their campaigns are reaching the right audience and delivering the desired results.
Digital Advertising Agencies in SEA
SEA has a large number of digital advertising agencies, with many emerging startups and creative agencies. The region is home to a highly skilled workforce, with many professionals trained in digital marketing and advertising.
Programmatic Advertising in SEA
Programmatic advertising is becoming more popular in SEA, with many brands and agencies adopting the technology to automate their advertising campaigns. The region is also seeing an increase in the use of AI-powered tools and platforms to help advertisers optimise their campaigns.
Digital Advertising by Sector
The digital advertising market in SEA is dominated by the retail and e-commerce sector, followed by the travel and hospitality sector. The region is also seeing growth in the financial services, healthcare, and automotive sectors.
AI Copywriter Tools in Advertising
AI copywriter tools are becoming increasingly popular in the MENA and SEA regions, with many brands and agencies adopting the technology to enhance their digital advertising campaigns. These tools use natural language processing (NLP) and machine learning algorithms to generate high-quality, engaging content that resonates with the target audience.
AI copywriter tools can help brands and agencies save time and money by automating the content creation process. They can generate a large volume of content quickly and efficiently, allowing advertisers to test multiple variations of their ads and optimise their campaigns for better performance. AI copywriter tools can also help advertisers improve the quality of their content by ensuring that it is grammatically correct, engaging, and relevant to the target audience. They can analyse data from social media and other sources to identify trends and insights that can inform the content creation process.
Conclusion
The MENA and SEA regions are witnessing tremendous growth in digital advertising and digital adoption, driven by a young and tech-savvy population, increasing smartphone penetration, and the rise of social media platforms. AI copywriter tools are becoming increasingly popular in these regions, providing brands and agencies with a cost-effective and efficient way to enhance their digital advertising campaigns. The future of digital advertising in these regions looks bright, with continued growth and innovation in the years to come whilst broadcast and traditional advertising feels the pinch. The time has come for the more conservative amongst us to take the plunge and fully embrace digital and all it entails.
Creative Work
How Artificial Intelligence is Revolutionising Video Editing
![How Artificial Intelligence is Revolutionizing Video Editing](https://adigitalboom.com/wp-content/uploads/2023/07/Adobe-Firefly.jpg)
In a world where technology continues to push the boundaries of what’s creatively possible, one industry stands poised for a revolutionary transformation: video editing.
Enter the era of Artificial Intelligence (AI), where algorithms and machine learning are set to revolutionize the way we edit and create captivating videos. From automated tasks to intelligent scene analysis, AI brings a wave of innovation and many shiny new features to video editing. Luckily, most will be integrated into platforms we are already familiar with instead of looming on the horizon like some scary monsters.
Nevertheless, grab your popcorn, and let’s explore how AI is reshaping the future of the creative realm.
1. Automated Tasks:
Say goodbye to tedious and time-consuming tasks that bog down the editing process. AI-powered tools can now handle tasks like video stabilization, color correction, and audio enhancement automatically. With just a few clicks, AI algorithms analyze and optimize video footage, saving editors precious time and allowing them to focus on the creative aspects of their craft. It’s like having a dedicated assistant who handles the nitty-gritty details. Will this spell the end of specialist jobs like color grading? I doubt it. But it will surely speed up the process.
2. Intelligent Scene Analysis:
AI algorithms can analyze video footage to identify specific objects, people, or scenes, enabling editors to search and find the exact moments they need quickly. Imagine being able to search for specific locations, things, or even emotions within a vast library of footage. AI-powered scene analysis makes it possible, revolutionizing how editors navigate and find the perfect shots for their projects.
3. Advanced Transitions and Effects:
AI is pushing the boundaries of visual effects and transitions, taking them to a new level. With machine learning, AI algorithms can study and learn from vast databases of visual effects, enabling them to generate unique and innovative transitions automatically. From seamless scene changes to breathtaking visual effects, AI empowers editors with a toolbox of creative possibilities that were once unimaginable. We can’t wait.
4. Personalised Editing Assistance:
AI algorithms can learn an editor’s preferences and style by analyzing past work. Armed with this knowledge, AI tools can suggest edits, recommend suitable transitions, or even predict the pacing and timing of a video based on the editor’s previous projects. This personalized assistance not only saves time but also enhances the creative collaboration between AI and human editors, opening new avenues for exploration and experimentation.
5. Real-time Feedback and Analysis:
Gone are the days of waiting for rendering and exporting to see the result. AI-powered video editing tools can provide real-time feedback and analysis, allowing editors to make instant adjustments and see the impact immediately. This iterative process speeds up the editing workflow and enables editors to experiment and refine their vision.
6. Seamless Collaboration:
AI-powered editing tools streamline collaboration among teams. With cloud-based platforms and AI-driven workflows, multiple editors can work simultaneously on a project, making edits, leaving comments, and even merging their changes effortlessly. This level of collaboration and synchronization enhances productivity and encourages creative synergy among team members.
7. Hyper-personalised Content:
AI algorithms can analyze viewer preferences, engagement patterns, and demographic data to generate hyper-personalized video content. By tailoring videos to individual viewers, AI enables content creators to deliver highly targeted and engaging experiences. This level of personalization enhances viewer satisfaction and increases the impact of video content in various industries, including marketing, entertainment, and education.
As AI continues to evolve and push the boundaries of what’s possible, the world of video editing is transforming. With automated tasks, intelligent analysis, advanced effects, personalized assistance, real-time feedback, seamless collaboration, and hyper-personalized content, AI is revolutionizing how we edit and create videos. So, grab your camera, embrace the power of AI, and get ready to create captivating stories that push the limits of imagination and creativity.
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