How To
5 Email Subscriptions to Become Your Startup’s Marketing Maniac
![email subscriptions, marketing maniac, digital boom, lion marketing, lion digital, egypt](https://adigitalboom.com/wp-content/uploads/2016/02/marketing-maniac.png)
One of the biggest issues for startups is marketing. You know your product/service is awesome, and you’re trying to generate the highest sales. One of the ways you do this is by having accounts on multiple social media networks but what should you post?
Let’s imagine social media networks are your microphones; content marketing in that case, is what you say. The most successful businesses are those that talk to their followers and have a two-way discussion instead of always shouting out: THIS IS AN AMAZING PRODUCT/SERVICE. YOU SHOULD BUY THIS, etc.
That’s why content is extremely important; whether it’s text, image, videos or others. Big businesses have the talent and budget to produce original content, which is difficult for startups. However, you can share content with your customers that is both relevant and interesting to start a discussion with them.
There is an easy way to find topics; monitor trends, news and points of interest to your industry and people by subscribing to various websites. I’ve compiled a list of 5 newsletters, which you will find very useful. You can access your email on the go, so this won’t take you time to go through, but is definitely resourceful for sharing content with your customers and pinpointing trends in your industry and region.
1- Twitter (Opt for the Newsletter within your new account’s settings)
You may already have a Twitter account, but are you using it to its full potential? Twitter can send you weekly or even daily newsletters with updates on what you follow. So, start by following what is relevant to you and your industry. Then go to settings, where you will find under “Activity for your network” checkboxes for Recommendations and Top tweets!
2- Flipboard or StumbleUpon (Opt for the Newsletter within your new account’s settings)
Flipboard is a beautiful mobile gadget that creates inspiring magazines according to your interests. Let’s say your startup is related to travel. On Flipboard, you will find topics such as adventure travel, Asia travel, travel photography, travel technology, etc. Also, you can connect to newspaper accounts and various key opinion leaders related to your business. Following them can bring about lots of relevant content that you can share.
StumbleUpon is another website that sends you a newsletter with relevant content according to your interests. It searches the internet for relevant webpages or content according to what you would like to see.
*BONUS: Both Flipboard and StumbleUpon have mobile applications*
3- Scoop it Sign Up for Scoop.it
To be honest, Scoop.It is a recent discovery for me, so I haven’t gotten down to analyzing the nuts and bolts of it. You get to choose topics and curate certain keywords under them. Tip: start by creating a topic of your region or country. For example, I started with “Egypt” just so I can stay in the loop on local trends and news. I would suggest you use the desktop version to set yourself up first!
Now watch as great and relevant content flies to your inbox.
4- Reddit Sign Up for Reddit
The homepage of the internet! Reddit is based on “upvoting” content that appears on the internet. You can join subgroups called “Subreddits” where trending topics in your industry or region show up. Reddit is an amazing way to discover what will become viral. Make sure to join the “Egypt” Subreddit. Reddit may seem complicated at first, but focus first on the condensed and relevant newsletter you receive.
5- Visual.ly News & Trending Infographics (Sign Up for Visual.ly emails from your new account)
Visual.ly combines the best of both: tips and content. Their newsletter is sent on a monthly basis with three different sections: reports about certain marketing topic, trending infographics and trending creatives.
The topics range from science, to tech to culture. Unfortunately, you can’t personalize the newsletter and you just have what you get. Either way, visual.ly gives you content in a non-traditional manner.
Take all content you see with a grain of salt. Localize it. Describe it. Use the appropriate hashtags. Make sure it is relevant and interesting.
So here you go! Five email subscriptions to get you started with content on your social media for your startup. Don’t limit yourself to using existing content but allow yourself to utilize it and get inspired by it; and definitely don’t forget to cite the sources you use. Tell us, what email subscriptions do you have?
Apps
5 Best URL Shortener Services in 2024 [Free & Paid]
![The 5 Best URL Shorteners 2020](https://adigitalboom.com/wp-content/uploads/2020/02/url-shortener-1.jpg)
A URL Shortener is a technique in which a URL may be made shorter and still redirect to the original long page.
Most URL Shorteners are free and easy to use but come with limitations.
Google shut down its Google URL Shortener in 2018 with continued support until March 30, 2019. However, all existing links will continue to redirect to the intended destination.
Top URL Shortener Services on the Internet
1. Bitly.com
Bitly offers a free and enterprise version of its URL shortening service. No signup necessary, but creating an account allows you to manage links quickly and change the short link characters if you wish.
According to this Quora answer, the enterprise version of Bitly costs around $995/month.
Pro Tip: add + after the short link to access analytics of any bitly link. bitly.com/link+
2. TinyURL
A simple shortener that requires no sign-up and allows users to customize the keyword. The service is free to use, but there is no analytics.
3. Short.io
The best shorten link provider so far, it has so many useful features such as google analytics integration, bulk import, broken links detection, built-in analytics with so many details, link cloaking, and more.
Cost: affordable compared to similar solutions.
4. Rebrandly
Rebrandly is one of the popular URL shortener services in the market. It’s the most complete and reliable link management platform. Their solution provides the easiest way to create, measure, and manage short URLs with a custom domain name.
You can buy your domain name using Rebrandly, tag your URLs using UTM tagging, allow social media pixels to optimize for conversions, and more.
It’s expensive compared to other solutions.
5. eg.gd
eg.gd is a new URL shortener service that offers the same as rebrandly but for free. It was launched last year when bit.ly service was blocked in Egypt.
How To
How to include current URL in a Webflow form?
![How to include current URL in a Webflow form?](https://adigitalboom.com/wp-content/uploads/2023/03/webflow-tricks.jpg)
In the course of my professional endeavors, I consistently inquire about the origins of information, the methods by which our audience discovers us, and the roots of potential leads. These inquiries, among others, are integral to unraveling the complexities of the marketing funnel.
A commonplace challenge encountered by numerous marketers on a daily basis revolves around a pivotal question: which blog post proves most effective in generating leads and conversions?
If you have a blog on Webflow that includes a lead gen form or a newsletter form in all blog posts, when you receive an email from one of the forms – of course, you have to find out the URL of the respective page. This way, you can detect the top converting posts.
I’ve been searching for a solution here and there and finally found it. So, I thought to share it here.
How to automatically include the current URL in the webflow form?
- Add an embed code before the submit button of your lead generation form or any other form type – make it hidden, and insert the following code into it then save.
- The javascript code you need to make this work:
<script type="text/javascript"> window.onload=function() {document.getElementById('pageurl').value = window.location.href;} </script> <input type="hidden" id="pageurl" name="pageurl" value="pageurl" />
3. Once published, any new form submission will have a new column called “pageurl” so you can detect the source page of this submission.
Follow us for more Webflow hacks.
How To
Google’s E-E-A-T Principle Explained for SEO Success
![Demystifying Google's E-A-T Principle for SEO Success](https://adigitalboom.com/wp-content/uploads/2023/09/google-e-e-a-t.webp)
In the ever-evolving world of digital marketing, staying ahead of the curve is paramount. One essential factor that often flies under the radar is Google’s E-A-T principle, which stands for Expertise, Authoritativeness, and Trustworthiness. This principle, now upgraded to E-E-A-T to include Experience, plays a pivotal role in enhancing website credibility and user experience.
In this article, we’ll delve into how understanding and implementing E-E-A-T can significantly influence your search engine rankings.
Unearthing the Essence of Google E-E-A-T
E-E-A-T is an acronym that encapsulates the qualities Google values when assessing the quality of online content. While it might not be explicitly mentioned in Google’s 200 known ranking factors, it holds undeniable significance in the eyes of quality raters and SEO professionals alike.
Expertise: Mastering Your Domain
Expertise is the cornerstone of E-E-A-T. It revolves around showcasing your in-depth knowledge and proficiency in your niche. To demonstrate your expertise effectively, consider these strategies:
1. Comprehensive Subject Mastery: Your content should reflect a deep understanding of your subject matter, leaving no room for ambiguity.
2. Credentials and Qualifications: Display relevant qualifications and credentials to bolster your credibility.
3. Proven Track Record: Highlight your past accomplishments and successes, as they can instill trust in your audience.
4. Research and Data: Stay updated with the latest research and trends in your field and back your content with accurate data.
5. Niche Specialization: Focus on a specific niche to establish yourself as an expert in that area.
6. Active Contribution: Contribute to your field by publishing content, and research papers, speaking at relevant events, or joining professional organizations.
Experience: Real-World Application Matters
Experience complements expertise by emphasizing practical, real-world application. To convey your experience effectively, consider these tactics:
1. Practical Application: Apply your knowledge in real-world scenarios and showcase your problem-solving skills.
2. Case Studies: Present real-world examples and results to illustrate your expertise in action.
3. Success Stories: Share stories of achievements or satisfied clients to instill confidence in your abilities.
4. Portfolio Display: For creative fields, such as design, art, or writing, showcase your previous work to demonstrate your experience.
5. Knowledge Demonstration: Stay updated with industry best practices, trends, and new developments, and share your insights through blog posts, articles, or speaking engagements.
6. Customer Testimonials: Positive testimonials from satisfied customers provide social proof of your expertise.
Authoritativeness: Building a Trustworthy Reputation
Authoritativeness centers on establishing your website as a reliable source of information within your niche. To enhance your authoritativeness, consider the following strategies:
1. Backlinks and Citations: Earn backlinks from authoritative websites in your industry, a strong signal of your website’s trustworthiness.
2. Awards and Recognition: Credible recognition, such as awards and certifications, contributes to your reputation.
3. Thought Leadership: Demonstrate authority through original research or innovative ideas, and engage in industry discussions.
4. Collaboration with Experts: Collaborate with recognized experts in your field through co-authored articles or speaking engagements.
5. Strong Social Media Presence: Engage with your audience on social media platforms to establish yourself as an authoritative figure.
6. Consistent, Relevant Content: Create high-quality content consistently to build credibility with users and search engines.
Trustworthiness: The Bedrock of Credibility
Trustworthiness is the final piece of the E-E-A-T puzzle, focusing on the credibility of your website’s information. To foster trustworthiness, adhere to these guidelines:
1. Transparency: Be transparent about your brand, contact details, business operations, and the purpose of your content.
2. Provide Accurate Information: Ensure your content is factually correct and up-to-date, and avoid misleading practices.
3. Ethical Practices: Follow ethical guidelines, respect user privacy, handle sensitive data responsibly, and comply with relevant laws.
4. User Experience and Security: Create a positive user experience and prioritize website security with HTTPS connections.
5. Customer Testimonials and Reviews: Genuine testimonials from satisfied customers bolster your website’s trustworthiness.
6. Customer Support: Offer prompt and helpful customer support to engage with your audience effectively.
7. Disclosure of Affiliations: Clearly disclose any affiliations or sponsorships that might impact your content.
While Google’s Quality Rater Guidelines may not explicitly mention E-E-A-T, adhering to these principles can significantly improve your website’s credibility and user experience. Remember, achieving higher SERP rankings requires a holistic approach, and understanding and implementing E-E-A-T is a valuable piece of the puzzle.
If you need expert guidance, consider enlisting the support of professional SEO services to help you navigate this ever-changing landscape.
-
Startups9 years ago
3 Creative Egyptian Women Who Master E-commerce
-
News9 years ago
11 Talented Egyptian Photographers on Instagram
-
Campaigns8 years ago
Vodafone Egypt Brings Generations Together, Unlocks 4G Power
-
Marketing8 years ago
Which categories will suffer most from increased prices in Egypt?
-
Apps8 years ago
Radio Garden Live Map of The Globe’s Radio Stations
-
News8 years ago
Top 10 Egyptian Fashionistas to Follow on Instagram
-
Campaigns8 years ago
7 Big Stats That Show Which Ramadan Advertisements Resonated Most
-
Opinion8 years ago
F*** Being a Founder, Be a Follower