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mastercard gets a new logo design

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mastercard new logo

mastercard has released a new flat logo design to work smoothly across all digital platforms, retail stores and devices. the iconic red and yellow interlocking circles remained the same, the word-mark got a new placement under the logo or on the right, to be more clean and digitally flawless.

MasterCard haven’t done much changes to their logo since 1968 – they only changed their name once from “Master Charge” to “MasterCard” in 1979. In 1990, they started using the Italic font MasterCard, they haven’t changed the core of their logo though (the red and yellow circles).

The redesign was done by Michael Beirut and Luke Hayman of Pentagram, one of the industry’s most respected design firms – the project is focusing on simplicity, connectivity and seamlessness

Evolution of the brand identity to emphasize simplicity, connectivity and seamlessness.”

And it looks even better on dark backgrounds

mastercard Typography 

They used a font called FF Mark, the font is fully lowercase (I’m sure you noticed by now why we’re writing mastercard in lowercase – not MasterCard)

Masterpass

The change didn’t just include their logo, mastercard is expanding its Masterpass digital payment system, partnering with numerous banks and retailers to give consumers the ability to use the service for in-store purchases. The enhanced service will be rolled out over the next few weeks. Garry Lyons, chief innovation officer at MasterCard, said the improvements to Masterpass will change the face of digital payments.

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5 Best Cameras for Filmmakers in 2023

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5 Best Cameras for Filmmakers in 2023

If you’re ready to take your filmmaking to the next level, it’s time to invest in a top-notch camera that will capture your creative vision in stunning detail. Whether you’re a budding director, a passionate documentarian, or a visual storyteller, we’ve scoured the market to bring you the crème de la crème of cameras. Get your director’s chair ready as we unveil the best cameras for digital filmmakers.

1. Sony A7 III

The Sony A7 III is a powerhouse camera that combines exceptional image quality, superb low-light performance, and incredible dynamic range. With its 24.2-megapixel full-frame sensor, 4K video capabilities, and impressive autofocus system, this camera is now a favorite amongst vloggers and serious filmmakers.

Price: $1,998.

2. Canon EOS R5

This beast of a camera boasts a 45-megapixel full-frame sensor, 8K video recording, and advanced image stabilization. With its lightning-fast autofocus and superb color reproduction, it’s a dream come true for filmmakers seeking unrivaled quality.

Price: $3,899.

3. Blackmagic Pocket Cinema Camera 6K

This compact camera punches well above its weight class. With its Super 35mm sensor, 6K resolution, and wide dynamic range, it delivers breathtaking footage that will make your audience sit up and take notice. The camera’s versatility and robust color-grading capabilities make it a top choice for filmmakers on a budget. For the size, it’s superb.

Price: $1,995.

4. Panasonic Lumix GH5

The Panasonic Lumix GH5 is a mirrorless camera that packs a punch. With its 20.3-megapixel Micro Four Thirds sensor, 4K video at 60fps, and impressive image stabilization, it’s a reliable companion for filmmakers on the go. The camera’s rugged build and extensive video features make it a favorite among adventurous filmmakers.

Price: $1,497.95.

5. RED Komodo 6K

Ready to make a blockbuster? The RED Komodo 6K is a professional cinema camera that delivers stunning image quality and flexibility. With its compact form factor, global shutter, and 6K resolution, it’s a favorite among filmmakers aiming for cinematic perfection. While it comes with a higher price tag, its capabilities make it a worthwhile investment for severe digital filmmakers.

Price: $6,000.

With these top cameras in your arsenal, you’ll be ready to bring your cinematic visions to life. From Sony’s excellence to Canon’s innovation and Blackmagic’s affordability to RED’s unmatched quality, there’s a camera for every budget and filmmaking style. So, grab your director’s chair, gather your crew, and let your creative genius shine on the silver screen.

[Note: Prices mentioned here are approximate and subject to change. Please refer to the manufacturer’s websites for the most up-to-date pricing information.]

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How Artificial Intelligence is Revolutionising Video Editing

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How Artificial Intelligence is Revolutionizing Video Editing

In a world where technology continues to push the boundaries of what’s creatively possible, one industry stands poised for a revolutionary transformation: video editing.

Enter the era of Artificial Intelligence (AI), where algorithms and machine learning are set to revolutionize the way we edit and create captivating videos. From automated tasks to intelligent scene analysis, AI brings a wave of innovation and many shiny new features to video editing. Luckily, most will be integrated into platforms we are already familiar with instead of looming on the horizon like some scary monsters.

Nevertheless, grab your popcorn, and let’s explore how AI is reshaping the future of the creative realm.

1. Automated Tasks:

Say goodbye to tedious and time-consuming tasks that bog down the editing process. AI-powered tools can now handle tasks like video stabilization, color correction, and audio enhancement automatically. With just a few clicks, AI algorithms analyze and optimize video footage, saving editors precious time and allowing them to focus on the creative aspects of their craft. It’s like having a dedicated assistant who handles the nitty-gritty details. Will this spell the end of specialist jobs like color grading? I doubt it. But it will surely speed up the process.

2. Intelligent Scene Analysis:

AI algorithms can analyze video footage to identify specific objects, people, or scenes, enabling editors to search and find the exact moments they need quickly. Imagine being able to search for specific locations, things, or even emotions within a vast library of footage. AI-powered scene analysis makes it possible, revolutionizing how editors navigate and find the perfect shots for their projects.

3. Advanced Transitions and Effects:

AI is pushing the boundaries of visual effects and transitions, taking them to a new level. With machine learning, AI algorithms can study and learn from vast databases of visual effects, enabling them to generate unique and innovative transitions automatically. From seamless scene changes to breathtaking visual effects, AI empowers editors with a toolbox of creative possibilities that were once unimaginable. We can’t wait.

4. Personalised Editing Assistance:

AI algorithms can learn an editor’s preferences and style by analyzing past work. Armed with this knowledge, AI tools can suggest edits, recommend suitable transitions, or even predict the pacing and timing of a video based on the editor’s previous projects. This personalized assistance not only saves time but also enhances the creative collaboration between AI and human editors, opening new avenues for exploration and experimentation.

5. Real-time Feedback and Analysis:

Gone are the days of waiting for rendering and exporting to see the result. AI-powered video editing tools can provide real-time feedback and analysis, allowing editors to make instant adjustments and see the impact immediately. This iterative process speeds up the editing workflow and enables editors to experiment and refine their vision.

6. Seamless Collaboration:

AI-powered editing tools streamline collaboration among teams. With cloud-based platforms and AI-driven workflows, multiple editors can work simultaneously on a project, making edits, leaving comments, and even merging their changes effortlessly. This level of collaboration and synchronization enhances productivity and encourages creative synergy among team members.

7. Hyper-personalised Content:

AI algorithms can analyze viewer preferences, engagement patterns, and demographic data to generate hyper-personalized video content. By tailoring videos to individual viewers, AI enables content creators to deliver highly targeted and engaging experiences. This level of personalization enhances viewer satisfaction and increases the impact of video content in various industries, including marketing, entertainment, and education.

As AI continues to evolve and push the boundaries of what’s possible, the world of video editing is transforming. With automated tasks, intelligent analysis, advanced effects, personalized assistance, real-time feedback, seamless collaboration, and hyper-personalized content, AI is revolutionizing how we edit and create videos. So, grab your camera, embrace the power of AI, and get ready to create captivating stories that push the limits of imagination and creativity.

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8 Mind-Blowing Websites to Boost Creativity You Probably Didn’t Know Existed

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8 Mind-Blowing Websites to Boost Creativity You Probably Didn't Know Existed

In a world brimming with possibilities, it’s easy to get lost in the vast sea of digital distractions. But fear not, dear creative souls, for we have scoured the internet to uncover hidden gems that will ignite your imagination and jet-propel your creativity. Buckle up and prepare to be amazed as we introduce you to eight mind-blowing websites you probably didn’t know existed.

1. A Soft Murmur

Take a break from those tiresome deadlines and submerge yourself into a world of ambient bliss with A Soft Murmur. This website allows you to create custom audio scapes, blending different soothing sounds like rain, thunder, waves, and more. Whether you need a tranquil background for meditation or an inspiring audio backdrop for your creative projects, A Soft Murmur provides a sanctuary for the auditory creative.

2. This Person Does Not Exist

Prepare to be perplexed and fascinated in equal measure by this beguiling website. Powered by artificial intelligence, This Person Does Not Exist generates eerily realistic portraits of people who – you guessed it – do not exist. Each refresh reveals a new face and each new face leaves you pondering the boundaries between reality and fiction. A goldmine for character-inspired creatives.

3. Silk

Unleash your inner artist with WeaveSilk (Silk), a mesmerizing website that lets you create intricate, symmetrical designs with just a few strokes of your mouse or touchscreen. As you glide your cursor, the vibrant colors blend and weave together, forming breathtaking digital masterpieces. Silk is a playground we should all play in. Ideal for the creative seeking meditative and visually stunning experiences.

4. The Useless Web

Embrace the absurd and embrace creativity with The Useless Web. With a single click, you’ll be transported to a random and quirky website that defies explanation. From virtual cat pianos to button-clicking games, this digital rabbit hole is a constant reminder that creativity knows no bounds and that sometimes you’ve got to take the blue pill. Or was it the red one? For the curious creative.

5. Little Alchemy

Unleash your inner alchemist with Little Alchemy. This addictive online game challenges you to combine various elements to create new objects. From simple combinations like fire and water to complex creations involving mythical creatures, Little Alchemy offers endless hours of experimentation and discovery. For the creative that likes a bit of trial and error.

6. The Noun Project

The Noun Project is a treasure trove of high-quality icons and symbols that can breathe life into your creative projects. With over two million icons contributed by a global community, this website ensures that you’ll find the perfect visual representation for your ideas. Expand your visual vocabulary and let The Noun Project be your creative companion. Calling all visual storyteller creatives!

7. FutureMe

Step into a time machine and send a message to your future self with FutureMe. This unique website allows you, to write yourself, a letter, in the future. Get it? Simply select a date for it to be delivered, commit to the ether, and allow it to stew in the space-time continuum. Whether you want to set goals, share dreams, or capture a state of mind, FutureMe adds a touch of creative reflection to your journey through time. For the Time Traveller’s Creative.

8. Incredibox

Prepare to be dazzled by Incredibox, an interactive website that turns you into a badass beatboxing maestro. Mix and match different musical elements, such as rhythms, melodies, effects, and voices, to create your own banging tunes. With its playful interface and addictive audio combinations, Incredibox is for the funky creatives amongst us. And I’m willing to bet that’s all of us. Let’s get it on.

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