The Zeigarnik Effect: How Unfinished Business Fuels Modern Customer Engagement
In the bustling cafés of 1920s Vienna, Soviet psychologist Bluma Zeigarnik made a fascinating observation: waiters could remember complex, unpaid...
Ahmed Maher is a marketing and growth leader with a proven track record across telecom, fintech, publishing, charity, government, e-commerce, and sports. He launched Vodafone Egypt’s digital and social media presence in 2008, setting new standards for brand engagement and performance marketing in the region.
As the founder of Digital Boom, Ahmed has helped shape the voice of digital media in the Arab world. He brings a rare blend of creative vision and data-driven thinking, using digital tools and storytelling to drive measurable impact and scalable growth.
In the bustling cafés of 1920s Vienna, Soviet psychologist Bluma Zeigarnik made a fascinating observation: waiters could remember complex, unpaid...
Every four years, FIFA transforms the World Cup into a global celebration uniting billions of people. Music has been the...
In the ever-evolving world of digital marketing, staying ahead of the curve is paramount. One essential factor that often flies...
The Kingdom of Saudi Arabia has rapidly emerged as a hub for fintech innovation in recent years, fueled by the...
Dubai-based startup OZZ Technologies has introduced OZZ, a secure digital contact wallet designed to help individuals and businesses manage and...
Al Nashmiah Farms, committed to aiding women burdened by debt and facing the threat of incarceration, offers a novel solution...
Selina Bieber, the Senior Director of Global Markets at GoDaddy, has predicted a significant increase in Egypt's e-commerce revenue. By...
Lendo, a Saudi Arabia-based shariah-compliant debt crowdfunding marketplace, has raised SAR 105 million ($28 million) in Series B funding led...
A McDonald's insider in Egypt anonymously disclosed a 70% sales decline in October and November, aligning with a global and...
Boycotts are sweeping across the Middle East, impacting US and European brands as consumers express their protest against Western governments'...
In the course of my professional endeavors, I consistently inquire about the origins of information, the methods by which our...
The no-code website builder Webflow released an update on the progress of its new product to localize websites for customers...
Egyptian officials and historians are criticizing Netflix for casting a bi-racial actor as Queen Cleopatra VII in its upcoming series,...
Jordan has officially joined the Apple Pay ecosystem, becoming the first country in the Levant region to offer Apple’s contactless...
TikTok has launched a Ramadan-inspired video series to present data and insights related to the Holy Month on the platform...
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