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Egyptian authorities have banned Facebook’s free internet service “Free Basics” three weeks prior Jan 25 uprising 4th anniversary. An insider at national telecommunication regulatory authority (NTRA)...
Cairo, Egypt – Uber, the smartphone technology company that connects riders to drivers, celebrated its one year in Egypt this month by launching Alexandria, making it the second...
Egypt’s midfield player Mohamed El-Nenny has joined Arsenal for a £7.4m deal. This deal will help Arsenal secure a strong replacement in the midfield area after the...
The Association for the Rights of Immigrants and Refugees in Tunisia “ADIRT” in collaboration with the media agency Memac Ogilvy Label launched a new online campaign called “Like Animals” in order...
Can you find the Panda? And how long did it take you to find it? These are the most asked questions online in the last 24 hours!...
Acquiring quality fans is an uneasy process, yet with valuable returns. Once they’re caught, losing them is not an option. However, many brands unintentionally drive those fans to “unfollow”...
Turkish Airlines decided to carry the love of soccer fans from ground to the sky, to support Fenerbahce team on their way to UEFA Europe League match against...
Google has released the annual trends charts that show which terms were searched for most in 2015 “A Year in Search”. So what Egyptians searched for...
Egypt’s Ministry of Tourism launched a new social media campaign calling upon Egyptian youth to promote the country’s hard-hit industry just one month after the November...
UN Women’s Egypt in collaboration with the National Council for Women has produced a campaign on Ending Violence Against Women called “Mateskotoosh” (‘Speak Up’). The campaign addresses...
Individuals and delegations from over 25 countries will be participating at the RiseUp Summit 2015, the Middle East & Africa’s top entrepreneurship experience, which will occur...
A Syrian child gets assistance to remove her life jacket upon her arrival on an inflatable boat carrying migrants on the Greek island of Kos after...
Beirut, Lebanon — WPP announced today that its wholly owned operating company J. Walter Thompson (JWT), the world’s best-known marketing communications brand, agrees to acquire a...
Everyone wanted to meet a Martian or visit Mars. Well, here is their best chance as Get2Space.com launches the “Become an Astronaut” program at the RiseUp Summit 2015...
The photo sharing giant Instagram has released 2015’s year in review report. Instagram revealed the most used hashtag, top locations, most liked photos, and top days on...
FP7/CAI and UN Women teamed up to create some remarkable violence against women billboards campaign on 6th of October Bridge in Cairo. They used lights on/off to...
The Sphinx Awards ceremony revealed the Egyptian winners of the African Cristal Festival in Cairo last week. The Jury, constituted of MENA & International representatives, awarded 9...
A new boycott campaign to Al Nahar TV channel is trending on social networks in Egypt, following the news of resuming Reham Saeed’s television talk show “Sabaya Al...
FP7/CAI was named “agency of the year 2015” at the MENA Cristal in Cairo last week, with Gold and Emerald for Baheya’s Pink Ramadan campaign for Best Use of...
Mena Cristal festival has crowned Digital Republic, a pioneer digital agency based in Egypt with two top prizes “Gold & Grand” Cristal awards, as the best use of...
The TV Commercial Ad titled “A bridge for Santa” was done by J. Walter Thompson advertising agency for Coca-cola in Brazil. It was released in the Nov...
Al Ahly Football Club signed a three-year sponsorship deal with Vodafone, replacing Etisalat’s logo on the team’s red t-shirt starting next season. Etisalat Egypt has been...
Kinda Ibrahim (@kindaibrahim) joined Twitter in Dubai, UAE as Director of Media Partnerships for the Middle East and North Africa region, after 12 years of leadership positions with Microsoft, Yellow Pages Group...
Recognized for technological innovation in the analytics and mobile industry, TA Telecom is the only African and Arab company to win the Red Herring Top 100...
Jumia, Africa’s largest online shopping mall, aims to surpass last year’s Black Friday e-commerce success, when the company experienced a tenfold in sales and had over 1,500,000 online...
A consortium of three international investors acquired 85 percent of Fawry, Egypt’s largest e-payment network. The profit-making company, which generated EGP 210 million in 2014 was acquired for...
Egyptian pop star Amr Diab restricted the privacy of all his Rotana clips on Youtube following the termination of his contract with the music production giant last week....
Brand storytelling, audience targeting and content distribution are on the agenda of the Nov. 25 Cairo Cristal Academy conference. Dedicated to the advertising and marketing communications...
US presidential candidate Donald Trump threatened to end Starbuck’s lease on Trump tower, asking whether it’s about time to boycott the coffee chain following the coffee chain decision...
Trees, snowflakes, snowman, and santa went missing from Starbucks Christmas plain red cups this season sparking a social media frenzy with thousands of controversial conversations coming on the hashtag #MerryChristmasStarbucks...
Prominent journalist and human rights advocate Hossam Bahgat has been released today amid social media outburst, which generated more than 80,000 tweets in 48 hours putting an...
Reham Saeed’s television talk show ‘Sabaya Al Khair lost 18 major sponsors and advertisers today following a storm of criticism on social media for invading the...
Recognized as an entrepreneurial leader for business excellence, profitability and innovation, the Egypt-based analytics and mobile technology company, TA Telecom, is chosen among 3 finalists for...
Making a public marriage proposal on stage after ending his presentation, the COO of Hug Digital, Hussein Dajani, awed the audience. He surprised his girlfriend with...
Leading marketing professionals in the Cairo gathered for the two-day Marketing Kingdom Cairo 2015, listening to topnotch speakers from Twitter, Google, Facebook, Shazam, Coca-Cola ConnectAds, Bayt.com, sharing experiences and staying...
The online streaming service Netflix announced three job vacancies in the Middle East & North Africa (Manager, Social Media – Middle East, Senior Manager – EMEA Marketing Insights, Manager,...
Nestle and Intel has issued statements today refuting false media reports that both multinationals are closing their offices in Egypt in light of the US Dollar crisis....
Taking place from 25-26 October at the InterContinental Citystars Hotel in Cairo and with speakers from Twitter, Google, Facebook, Yahoo! and Shazam presenting, the Marketing Kingdom...
October 17 is marked as the National Pasta Day worldwide. Pasta lovers celebrate the day with over 600 known pasta shapes, comes on top of their favorites Spaghetti,...
2015 Egyptian Super Cup has been able to oust all topics in the country’s trends list on social media with many controversial topics, after Zamalek and Al Ahly Super Cup match...
A great deal for startups, OMD is offering its office furniture for free to Startups, as the multinational agency is moving to a new office in Zamalek with a...
The process of going to a doctor in Egypt is very complicated 1- Searching for a good doctor in Egypt is a hard and hectic process....
Hatem Dowidar joined Etisalat Group in Abu Dahabi, UAE as (COO) Chief Operating Officer, after 16 years of leadership positions with Vodafone Egypt, Vodafone Malta, and Vodafone Group. Hatem joined Vodafone...
To end up the debate, there will be no dislike button but reactions. Facebook is rolling out a new set of six reactions emojis to be placed right...
For 42 years, Egyptians used to celebrate the 6th of October victory over Israel with lots of national songs & movies. This year, Durex Egypt decided to jump-in and join the celebrations...
With presentations by Twitter, Google, Facebook, Yahoo!, Shazam and Coca-Cola, the Marketing Kingdom Cairo, is without doubt, this year’s most anticipated marketing event in Egypt. MKCairo...
The best global brands annual ranking list has been released by Interbrand. Apple retained the first position to be on top of the list with $170B value, since ousted Coca Cola in...
Cairo – Dunkin Donuts Egypt announced a generous promotion of one year free donuts offered to the first 250 customers who arrive at the new branch opening in...
If you were online midnight Sept. 28, you certainly noticed the Supermoon mania which erupted on social media, with over 300K tweets in Arabic, and 21K posts...
Facebook is testing a new page design for pages. The main changes include, resizing the profile picture to be smaller, bigger cover photo, and a new placement to the...
Egyptian pop-star Sherine Abdel-Wahab posted two tearful photos on social media, asking for her fans’ support and that she doesn’t feel safe – Few hours later and...
Coca Cola became the first brand to get a branded emoji on twitter. The Coca-Cola emoji featuring two Coke bottles clinking when using the hashtag #ShareaCoke in...
Few minutes ago, AS Roma ‘s official facebook page announced the launch of its Arabic version on facebook. We’ve been waiting for this update since Mohamed Salah’s transfer...
Egypt will host its first-ever Red Bull BC One Final this year, bringing together the region’s Top 16 B-Boys to Cairo to battle for a place...
Huawei Egypt responded proactively to a tweet asking for the P8 device as a birthday gift. The tweet was signed with the hashtag #P8GoesNorth without mentioning...
Apple has introduced this year a wide range of updates and new products, one of the most interesting products is “the new Apple TV”. Tim Cook...
Apple announced today in its September event new additions to its Apple Watch to be more personalized, with new colors, materials, and advanced capabilities, to enable...
LM3ALLEM by Saad lemjarred hits 121 million views on youtube in 3 months, to be the most-watched Arabic song of all time! Comes next Boshret Khair...
The Marketing Kingdom Cairo, Egypt’s biggest marketing event this season features groundbreaking presentations by marketing gurus from Twitter, Facebook, Google, Yahoo!, Shazam and Coca-Cola. Among the...
The Egyptian billionaire Naguib Sawiris has offered to buy an island in the Mediterranean from Italy or Greece to help the Syrian refugees. In a phone...
Facebook enabled companies to initiate private messages to engaged users. Before this update, companies were only able to reply to messages sent to the company page;...
Google has announced today a major change in google logo and branding across all products, destinations and platforms. See also: mastercard gets a new logo design The new...
McDonald’s declined a sandwich proposal by Burger King, the McWhopper Proposal, which would have been served on World Peace Day, Sep. 21. The initiative seeks to raise awareness of...
Asad Ur Rehman, Media Director MENA at Unilever is one of the keynote speakers at the Marketing Kingdom Cairo, Egypt’s first ever international marketing event, taking...
Van Persie met his loyal 4-year-old fan in response to a viral video showing how vividly distraught Louis Diamond was over the football player’s transfer from...
Vodafone Egypt allegedly copied a health awareness Facebook post from GEhealthyme, said a digital agency early this month. “We found that Vodafone Egypt are copy-pasting the same...
Ahmed Adly, Social Media Director at Leo Burnett, is one of the keynote speakers at the Marketing Kingdom Cairo, Egypt’s first-ever international marketing event, taking place...
Lexus has been teasing us for 2 months now with the flying Hoverboard, today, the company released a video on youtube and Facebook revealing the Hoverboard in...
“All our agents are busy now, but your call is really important to us so please stay on line.” Tired of this message? Massively improving customer service...
Josh Partridge, Senior Director for EMEA, Latin America and Canada at Shazam. Josh is one of the keynote speakers at the Marketing Kingdom, Egypt’s first ever...
The Marketing Kingdom Cairo, taking place from 25-26 October in Cairo, has been a frequent topic of discussion between Egyptian marketers in the past couple of...
Video messaging app Snapchat decided to live-stream Ramadan prayers in Mecca as an instant reaction to requests by many Muslims on Twitter across the globe on...
The famous digital audio platform Soundcloud has launched its page on Facebook in Arabic to users in Egypt, a step that is believed to open the...
July 10, 2015, Omar Sharif died at 83, “He will be missed.” We thought of reminding you of some of his international and local precious moments...
As the telecom war continues in Egypt, Etisalat Misr released their Ramadan TVC, mocking Vodafone Egypt’s Ramadan family ad. Etisalat hired the famous genie featured in...
Vodafone Egypt kicked-off Ramadan’s media race with a brand TVC. The ad theme “قوتك في عيلتك” is portraying how people get empowered by their families. Vodafone...
The Palestinian singer Laith Abu Joda sparked happiness this year at Social Media Day Egypt, which took place in the Greek Campus in downtown Cairo. Laith Abu Joda Trending...
Dubai – So, what happened with Etisalat UAE’s latest brand campaign #EtisalatChallenge? The campaign featured six international celebrities including Gerrard Butler, Ahmed Helmy, and dozens of social media...
Youtube Aflam is a movie library, aggregating Egyptian cinema classics from different official channels in one organized channel. Aggregation is a smart way to create a movies library on youtube. It’s easy...
Social Media Newsjacking is essential for all brands. It’s a good opportunity to engage your customers on social media in a creative way, to show them how does your brand fit...
YouTube took down Al Nahar TV channel over alleged copyright violations, the world’s biggest online video platform said. “Al Nahar TV has been terminated because we...
The international money transfer giant “Western Union” kicked off a new TV Commercial featuring the Egyptian legend Amr Diab’s success story to build a new layer of credibility, trust for...
Vodafone Egypt has launched a new advert featuring the Amr Diab’s effect on youth culture over the past three decades. Portraying the Egyptian star’s impact on youth...
Dolce kicked-off summer 2015 activations with a TVC hitting on the corporate life drama. The new product which called Dolce Mistecca “Gum”, was first proposed by...
Chipsy Egypt kicked off a new positive advertising campaign calling for the start of a “90 million laugh”. Featuring Egyptian comedian Ahmed Helmy, the TVC reveals...
The Lebanese singer and actress Haifa Wehbe has recently joined Vevo as one of the most notable singers in the Middle East. Joining VEVO is one...
Coca-Cola is celebrating 100 years with the world this year. Each country/region is creating a localized campaign inline with the big picture celebration “100 Years of...
TA telecom is the only African tech company shortlisted as a finalist for Red Herring’s Top 100 Europe award. This is a prestigious list, honouring the...
The story of the Egyptian cat Sinbad, which found himself in England after getting locked up in a shipping container for 16 days, sparked a flood...
April Fools’ Day is celebrated every year on the first day of April as a day when people play practical jokes and pranks on each other. The...
Google and Amazon have kicked off this year’s April Fool’s Day with two out-of-the-box ideas. The famous e-commerce website, Amazon covered its homepage with an old...
After it was introduced in February, Twitter Curator tool is finally available for media companies, all you want to do is to request an access via...
Leading PR professionals in Cairo gathered for the two-day Global PR Trends Summit, listening to topnotch speakers, sharing experiences and staying abreast of the latest in...
Millions of people around the world will turn off the lights for 60+ minutes on March 28 at 8:30 p.m. as part of Earth Hour global movement – Earth Hour...
#WomensDay It is 2015’s International Women’s Day. Happy Women’s Day girls. These three ladies “Sketch She’s” have portrayed a lovely scene by shooting this amazing car...
Tottenham Hotspur is the first football club to broadcast their Final Cup kickoff show on Facebook. The show was streamed on Sunday via Spurs TV on Facebook “for the first...
Millions of people used Shazam to discover new music in 2014, and these are the ten most Shazamed songs of the year. Top Ten Most Shazamed Songs of...
Recognized as one of the Fast 50 Africa growing technology companies, TA Telecom ranked fourth on the Deloitte Technology Fast 50 Africa 2014 for achieving a revenue growth of 560...
In July 2014, Nogoum FM was recognized as the number-one radio station worldwide on social media, with more than four million likes on Facebook. Nogoum FM’s...
June 2014, we announced on our Facebook page a caution about a the latest Facebook hacking tricks, asking pages’ managers to take care of falling in the...