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Events
Digital Media Forum Back to Cairo for the 3rd Year in a Row
The Digital Media Forum is coming back to Cairo on October 19th, in the heart of downtown at the Four…
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News
Big data more important than ever as e-commerce market in MENA booms
The e-commerce industry has been growing dramatically in the Middle East lately with an average revenue of $39 billion in…
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Events
Marketing Kingdom Cairo 2: 10 Marketing Tips That Actually Work
In exactly one month, from 26-27 October, Egyptian marketers will have the unique opportunity to hear groundbreaking presentations by…
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Campaigns
Careem Vs Uber: Which one wins summer 2016 digital activation marathon?
Egypt’s growing population has rejoiced time and again over the spread of alternative modes of transport. Rather than the classic…
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Campaigns
Nestlé Pure Life celebrates 150th anniversary with a ‘Recycling’ campaign
There’s nothing like reaching for an ice cold bottle of water on a hot summer’s day, but what do we…
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Opinion
Chipsy Egypt Manipulates Disgruntled Customer Using Mortada Mansour’s Meme
We’ve all seen it happen, but we rarely see a brand does it so well in Egypt. Chipsy Egypt got…
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Ramadan
5 Noteworthy Ramadan Content Consumption Tidbits [Infographic]
Here’s an infographic that shows five interesting facts based on Ramadan video-content consumption analysis on Facebook. Analysis done by our partners at Minitrics,…
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Case Studies
Careem App Raises EGP 105k for Food Bank in Ramadan
During Ramadan, Careem has raised more than EGP 105,000 in donations made directly through the usage of Careem’s car service…
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Apps
UBER hits Sahel with its safe and affordable rides
Starting Today, Tuesday, July 5th, Uber will be in Sahel to put an end to the hassle hopping around between compounds. Safe…
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Sports
FilGoal Brings Hossam Ghali to Twitter
Al Ahly Captain Hossam Ghali will tweet video responses to his fans questions on the hashtag #AskGhali, said FilGoal.com. How to…
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Startups
MENA entrepreneurs are ready for global markets: Eventtus CEO
Entrepreneurship in the Middle East and North Africa is ready to compete on a global level, believes Mai Medhat, CEO…
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Campaigns
7 Big Stats That Show Which Ramadan Advertisements Resonated Most
From ads about El-Dondoo to Sir Magdi Yacoub stealing the light from big brands, this Ramadan was full of fascinating social data.…
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News
Freedom Candles Glow for Nazanin in Cairo
A candlelight vigil was held Tuesday in Cairo in solidarity with Nazanin Zaghari, a British-Iranian who is currently detained in…
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News
Vodafone Egypt Names Stefano Gastaut’s CEO to Replace Ahmed Essam
Vodafone Group Plc named Italian Stefano Gastaut, chief executive office (CEO) at Vodafone Partner Markets, to run its growing Egyptian…
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How To
Branded Content and Local SEO
Any entity that wants to make a splash online has dreams of going viral. Unfortunately, there’s no set formula people…
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News
Filgoal’s Barakat, Emam Video Hits 1 Million Views in 24 Hours
Filgoal.com’s video featuring Al Ahly’s former striker Mohamed Barakat and Zamalek’s legend Hazem Emam has generated 1 million views in the first…
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Ramadan
Sir Magdi Yacoub’s Auctioned Tie Heals Hearts
Egypt’s first mobile-based charity auction raised EGP 26,000 for renowned heart surgeon Sir Magdi Yacoub’s tie, which he donated to…
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Events
Five Golden Rules For A Successful Video Marketing Strategy
Magnus Zar, Founder of Think Agency and Sweden and one of Europe’s biggest experts on video marketing is speaking at…
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Advertising
Facebook now accepts payments in Egyptian pound
Egyptian digital advertisers can now choose to pay for facebook ads in the local currency (EGP). The social network has added the Egyptian…
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News
Microsoft buys LinkedIn for $26.2 billion
Microsoft has acquired LinkedIn for $196 per share in an all-cash transaction valued at $26.2 billion, inclusive of LinkedIn’s net cash,…
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Advertising
Facebook lifts 20% text overlay image restrictions for all
Your ads are Facebook-approved regardless of the amount of text used, as facebook has dropped it’s 20% text overlay rule for all marketeers…
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News
Egypt Bans 4 Ramadan Ads Over Alleged Ethical Violations
The Egyptian Consumer Protection Agency (CPA) put off air the TV commercials of Juhayna, Cottonil, Dice, and Birell on charges…
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Ramadan
Update: False Rumors ‘Amr Diab’ Starring in Orange Egypt’s Ramadan Ad
Earlier this week, some optimistic Orange fans stated that Amr Diab will be starring in Orange’s ad for Ramadan. SEE ALSO: 7…
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How To
Data Recovery Services to the Rescue
The idea of going to switch on your laptop only to have nothing happen or your ability to access your…
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News
Viral Video: Canadian PM breaks fast with Muslim Parliamentarians
Canadian Prime Minister Justin Trudeau shared a video yesterday on facebook and twitter having Iftar with Canadian Muslim parliamentarians. The video hit four million views…
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News
Kan Ya Makan: empowering young people for community change
Akhbarak.net, Think Tank Egypt, Kan Ya Makan Project, Waseela in collaboration with the British Council Egypt launched a new campaign called “Kan Ya…
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Campaigns
Juhayna’s Talking Babies ‘Eldondo’ Advertisements Win Laughs
Juhayna’s three talking baby boys advertisements won viewers’ laughter on the first day of Ramadan as they discuss growing out of breastmilk,…
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Ramadan
Vodafone Ramadan 2016 Ad Hits 1.2M Organic Views in 6 Hours
Quick insight: Vodafone Ramadan TVC “The Big Family” has reached 1.2M organic views in the first 6 hours on facebook. The ad…
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Ramadan
Etisalat kicks off Ramadan Media Race 2016
Etisalat kicked-off Ramadan’s advertising race with a brand TV copy, with a song by the Syrian singer Asala in the theme of “#تخيل_بكره” Imagine…
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News
Uber secures $3.5 billion from Saudi Arabia’s wealth fund
SAN FRANCISCO and RIYADH – The Saudi Arabian Public Investment Fund (PIF), the Kingdom of Saudi Arabia’s long-term sovereign investment arm,…
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News
Dentsu Aegis Acquires Digital Republic to Extend Creative Capabilities in the Middle East
DUBAI – Dentsu Aegis Network today announces the acquisition of a majority interest in Digital Republic, one of the largest…
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Ramadan
Euro 2016 comes with lots of surprises on korabia.com
Get involved in Euro 2016 fever with the launch of Korabia.com microsite dedicated to France’s finals, taking place on June 10. Korabia.com…
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Campaigns
Baraka Water Features Karim El-Zoghby’s Success Story – Inspiring Ad
Baraka Water released one of the most artful and ambitious ads of the year to promote hope. The campaign features the Egyptian horse-rider Karim…
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Campaigns
Emirates showers Ellen’s audience with free Dubai flights
Elegantly dressed in their beige uniforms and red hats, Emirates airline hostesses walked into Ellen DeGeneres studio, surprising the entire audience with…
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News
Juventus appoints Kingfut as digital media agency partner in MENA
Juventus FC has appointed Kingfut as its digital media agency partner across the Middle East region. This appointment follows an extensive review…
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Advertising
10 Most Watched Ads in MENA April 2016 on YouTube
Football fever took a big part of April’s advertisements, due to the peak of international championships: UEFA champions league and…
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News
Confirmed: Egyptair missing plane from Paris to Cairo with 66 passengers has crashed in the sea
Missing Egyptair flight MS804 from Paris to Cairo with 66 passengers on board has crashed in the mediterranean sea 2:45…
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Advertising
Eatimate Cost of Ramadan 2016 TV Ads in Egypt
Egyptian television channels raised their ad spot prices for Ramadan 2016 by 50 percent to bring their advertising revenue up to EGP…
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News
Jumia Supports Local Fashion Industry Through the Launch of ‘Jumia Chic Boutique’
May 16, 2016, Cairo, Egypt – Jumia Egypt, one of the largest e-commerce platform in Africa, is taking the fashion…
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News
‘Huawei Captures Egypt’ Photography Competition flood Social Media
Huawei Egypt Consumer Business Group launched the first amateur photography competition on social media last April entitled ‘Huawei Captures…
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Advertising
The 10 Most Watched Ads Globally on YouTube in April 2016
Google has released the top ten most-watched advertisements on youtube in April 2016. Here’s a round-up of April’s most-watched ads worldwide according…
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News
Mohamed Omar joins Twitter MENA as Egypt Country Consultant
Mohamed Omar, formerly Digital Managing Editor at Sarmady (a Vodafone company), has joined Twitter MENA as Egypt Country Consultant, he…
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Tech
Whatsapp releases desktop app for windows and mac
In 2014 Whatsapp introduced a web access to its app mirroring your phone’s chat conversations for a faster access. Yesterday,…
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News
Etisalat Deletes Sexist Tweet After Social Media Outrage
The giant telecom operator Etisalat Egypt account was called out by several social media users for a sexist tweet mocking…
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Campaigns
Nestle Egypt paints bright future on 150th birthday
To celebrate 150 years of presence around the world, Nestle Egypt decided to amplify its Nutrition, Health and Wellness message…
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News
hug digital Launches New Research Department in MENA
Cairo, Egypt – hug digital, one of fastest growing digital marketing agencies in the MENA region (with 95 staff and 4…
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News
Facebook introduces a temporary flower reaction for Mother’s Day
Over 40 countries worldwide celebrate Mother’s Day on May 8th. This year, Facebook introduced a new temporary flower reaction to…
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Events
Marketing Kingdom Cairo 2: Full Speakers List, First 50 Tickets On Sale Now
The organizers of the Marketing Kingdom Cairo, Egypt’s biggest annual international marketing gatherings, have just announced the full speakers list…
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Sports
Mido to shave his hair live on TV after losing bet against Leicester City
beIN sports analyst Ahmed Hossam Mido will shave his hair completely on Saturday live on TV after he lost the bet he made early…
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Tech
Opera integrates built-in AdBlocker in Opera Mini, desktop
Oslo, Norway – May 4, 2016 – A native ad blocker is integrated into both the stable version of the Opera…
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Advertising
10 Most Watched Ads on YouTube in MENA March 2016
Youtube has released the top 10 watched advertisements in the Middle East and North Africa region for March 2016. Here’s a round-up…
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News
QNB turns a blind eye to social media over a massive data hack
The National Bank of Qatar QNB has been hit by a massive data breach on April 26 that exposed personal details…
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Advertising
6 Interesting Insights from the Egyptian Publishing Industry – March 2016
Numbers never lie, So we talk numbers. The digital media industry pays great attention to “Data” every day, one of the…
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News
YouTube Reactivates Amr Diab’s Channel
The video-sharing website YouTube reactivated Amr Diab’s channel few minutes ago after a sudden termination yesterday. It’s still unclear why YouTube removed and reactivated the…
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News
Egyptian Inventors Win 10 Medals at International Exhibition of Inventions of Geneva
Egyptian inventors returned home with 10 medals, seven gold, two bronze and one silver in appreciation of their important inventions in…
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News
Breaking News: YouTube Terminates Amr Diab Channel
Update: Youtube has reactivated Amr Diab’s channel Amr Diab’s youtube channel has been terminated hours before the new album’s release on…
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Advertising
The 10 Most Watched Ads on YouTube March 2016
YouTube March 2016 top ten most watched advertisements leaderboard has been revealed and here’s the list: 1- Always #LikeAGirl – Girl Emojis 72%…
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News
Viber Launches Full End-to-End Encryption and ‘Hidden Chats’
Viber, one of the world’s leading messaging apps with more than 711 million unique users worldwide, today announces complete end-to-end…
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News
Hug Digital’s hiring spree goes viral
Traditional recruiting is dying especially in the digital media industry. Everyone is online, “the digital agency and the talents”, so…
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News
Cinema Guide App Campaign is Taking Over Twitter Trends in Egypt, Saudi
Cinema Guide App called on social media users to post the most good and important things a man cannot miss using the hashtag…
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How To
Facebook Introduces ‘Video Rights Manager’ Copyrights Tool
Worried about your video content? Facebook released a new tool to help brands, publishers and users claim ownership of their…
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News
Facebook Testing ‘Shop Section’ to Showcase Products Effectively
A new feature is being tested by Facebook, which will allow brands add ‘shop section’ to page tabs to showcase their…
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Startups
Axeer Studio Ventures into Global Markets With Giraffics
Today, with a solid track record of experience in visualized communication, Axeer Studio has launched Giraffics “a new subsidiary focuses on infographic videos”. “Now, we’re taking our impact…
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Marketing
Which categories will suffer most from increased prices in Egypt?
Skyrocketing prices are affecting many industries in Egypt everyday on different intensities. Some may have felt it while others not…
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News
SocialEyez UAE Acquires BSocial Egypt for EGP 10 Million
SocialEyez UAE Company which is specialized in the field of digital services, announced on Wednesday, April 6, completing a deal…
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Events
Marketing Kingdom Cairo 2: Dates And First Confirmed Speakers
The second edition of the Marketing Kingdom Cairo, Egypt’s only international marketing event, will take place from 26-27 October in…
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News
Facebook lifts 20% text overlay image restrictions for UK, Ireland ads only
Marketers in the UK are now getting ads Facebook-approved regardless of the amount of text they’re using as Facebook lifts…
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Creative Work
Sharmoofers YouTube Hit ‘Zombie’ Mocks Influencers
Zombies and social media influencer wannabes glued to their mobile screens is how Sharmoofers portrayed Egyptian youth in their new…
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Campaigns
Juhayna, Uber join forces on Mother’s Day to help combat women cancer
Photos of Egyptians hugging their moms flooded social media on Mother’s Day in response to a fundraising campaign launched by…
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Marketing
Digital Managing Editor Mohamed Omar to Leave FilFan.com
FilFan.com’s key project/product manager, digital managing editor Mohamed Omar is stepping down from his position after 3 successful years of…
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News
Jumia Egypt Celebrates 1,000,000 Loyal Customers in 4th Anniversary
March 30, Cairo, Egypt, Jumia Egypt is celebrating today four years of success in the e-commerce market. In 2012, Jumia Egypt’s…
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News
hug digital wins Emaar Misr digital media account
Cairo, March 30, 2016 – hug digital has won Emaar Misr digital media account. The agency will be responsible for digital strategy, media buying, planning and execution across…
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News
Uber graduate 14 youth from inaugural education & training program
Cairo, Egypt, March 29, 2016 – Uber, the leading smartphone technology company that connects riders to drivers at the push…
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News
Cyprus tweets EgyptAir hijacker arrested, situation is over
Cyprus ministry of foreign affairs tweets EgyptAir hijacker arrested and situation is over, after 7 hours of kidnapping. Story: EgyptAir Flight…
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News
EgyptAir Flight MS181 Hijacked, Diverted to Cyprus
EgyptAir domestic flight MS181 between Alex – Cairo has been hijacked on 8:30 AM local time and landed at Larnaca Airport in Cyprus as requested by…
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News
Africa’s Vision For Education, How it Will Become Reality
More than 1200 international education and technology experts, advisers, and investors will gather in Cairo in May to discuss how…
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Case Studies
Frico Egypt Accused of Plagiarism Over Mother’s Day Visual
Frico Egypt has been accused of plagiarizing the visual for its Mother’s Day greeting, a digital agency have drawn similarities between Frico’s recent…
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News
JWT CEO Resigns Following a Lawsuit Accusing Him of Rape, Racist
J. Walter Thompson CEO Gustavo Martinez resigned after a lawsuit accusing him of rapping female employees, and multiple racist comments about…
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Events
Discover the Russian innovation ecosystem
Meet Innovation Russia (MIR) offers the opportunity during three days to meet the main actors of innovation in Russia. This…
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News
Uber Senior Strategist Visits Cairo
Cairo, Egypt – March 9, 2016: David Plouffe, Uber’s chief adviser and former campaign manager for Barack Obama in 2008, made…
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News
JWT CEO denies suit’s allegations of rape and racist jokes
JWT CEO Gustavo Martinez denied allegations of rapping female employees, and multiple racist comments about black people and Jews. “I…
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Advertising
Brands Stop Sponsoring Maria Sharapova over Failed Drug Test Results
Nike and TAG Heuer dropped sponsorship of Maria Sharapova, and Porsche suspended all activities with the famous tennis player until…
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Advertising
Voting now open for 2016 Oscars best commercials in MENA
It’s time to take action, it’s time to VOTE! Our 2016 Oscars Best Commercials in collaboration with the leading Arabic digital…
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News
Orange replaces Mobinil as rebranding hits final stages
Mobinil’s logo is officially down from the company’s headquarters as Orange continues to roll out its rebranding plans Saturday, killing off Egypt’s 18-year-old first mobile operator…
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Sports
Kijamii Looking for a Digital Sports Community Manager
After on boarding Arsenal FC last week, Kijamii has announced today an open vacancy as a digital sports community manager to join the…
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News
Introducing The 2016 Oscars Best Commercials in The Middle East
Digital Boom in collaboration with the leading Arabic digital marketing publication e3langi.com have launched a new online initiative called “The Oscars Best Commercials…
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News
Arsenal Assigns Kijamii as Its Digital Agency in MENA
Arsenal has appointed Kijamii to handle its digital media activities in Egypt and the MENA region with effect from March.…
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Campaigns
UNICEF Egypt is using click-funding to fundraise ‘Water for Life’
For the first time, UNICEF Egypt is using click-funding to fundraise “Water for Life” project. Each view, like, comment or…
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Events
4 Reasons Not To Miss ID Cristal Congress MENA 2016
For its second edition, ID Cristal Congress MENA, the Annual Summit for Media professionals to connect and learn on Digital &…
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Events
Build a CSR Programme That Adds Value To Your Business
Registration for upcoming CSR Training Course on Implementing A CSR Business Strategy And Mastering CSR Reporting, taking place from 10-11…
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Startups
BentB100 features inspirational stories of super Egyptian women
A single mother of five hits the street daily to wipe pedestrians’ shoes for an income that helped her raise…
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News
Viber Spreads Good Vibes in Egypt & MEA with the Introduction of Public Chats
Cairo, Egypt – 19th January 2016 – Viber, one of the leading messaging and calling apps with more than 664…
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Sports
Video Interview with Arsenal Player Mohamed ElNeny
Following the successful transfer of Egypt’s midfielder Mohamed El Neny to the Northern London football club Arsenal. The club interviewed…
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News
Kijamii Wins Netflix Middle East Pitch
Netflix has appointed Kijamii as its digital marketing agency in the Middle East. Kijamii will be responsible for media planning &…
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News
Netflix Is Now Available Around the World
Las Vegas, January 6, 2016 – Netflix launched its service globally, instantly bringing its Internet TV network to more than 130 new…
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Music
Syrian Girl Moves Hearts at MBC The Voice Kids
In its first season, MBC The Voice Kids introduced a 9-year-old Syrian girl who moved our hearts while singing a song…
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