Kijamii has been appointed by Netflix as its digital media network in the Middle East. Kijamii will be responsible for media planning & buying, digital strategy and execution across digital and social in line with Netflix launch.
Netflix has launched its service globally today, bringing its Internet TV network to more than 130 new countries around the world. In line with other global brands, Netflix is seeking to increase the effectiveness and efficiency of its branding through the appointment of Kijamii as one of the leading digital media agencies in the region.
Kijamii Media is a leading digital media agency based in Cairo, Egypt. Kijamii is recognized for its global footprint, strategic integration, and creative innovation. Kijamii has an extensive experience in internationalization of global brands such as Chelsea FC, AS Roma, Soundcloud and FC Bayern Munich.
Bassem El-Hady, Chief Executive Officer, at Kijamii, said, “This is a very exciting and big win for us. We are thrilled to have won Netflix pitch in one of the most challenging market sectors in business today.”