Digital Managing Editor Mohamed Omar to Leave key project/product manager, digital managing editor Mohamed Omar is stepping down from his position after 3 successful years of expanding the user base of and transforming it from a dry news website to the number one interactive online entertainment portal in the Arab world.

Omar’s skills allowed him to guide into its position as a leader in the online entertainment industry. Mohamed Omar has joined Sarmady in April 2013. He has been in his current position since April 2014.

Omar deeply expressed his gratitude for managing’s team of 12 talented and bright web editors as well as researchers and data editors. He felt that he has completed his mission and he is ready to pursue his career elsewhere where his expertise is needed. His extraordinary vision, unique editorial skills, combined with a 7-year experience in digital media, will allow Omar to be part of a major media organization where the power of media opens doors for him to better serve the society in terms of information sharing.

As a digital managing editor, Omar was previously responsible for leading and’s editorial planning process (short and long-term), ensuring that copy is on-brand, authentic, and consistent in terms of style, quality, and tone. He also managed the editorial calendar, evaluated the website traffic through scientifically implementing SEO methods, and worked on strategies to amplify the web through social media networks, marketing and content updates which ultimately resulted in:

  • Successfully expanding user base and page views by 50% (YOY).
    • Transforming from a dry news website to the number one online entertainment platform in the Arab world.
    • Laying out the strategic entertainment products roadmap including Cinema Guide, Events Guide, and TV Guide.
    • Strengthening new partnerships with mega players like Google, Twitter, and Facebook through thriving content partnerships.
    • Establishing a growing network (15+ so far) of highly effective contributors. is the leading Arabic-language entertainment news portal in the Arab region. Launched in 2004, offers in-depth movie and television updates, analysis, and news, as well as extensive coverage of more than 100 events a year ranging from concerts, cultural events, to movie premieres and cinema or music festivals. is owned and managed by Sarmady (A Vodafone company), the biggest content provider in Egypt owns and manages some of the top content brands in the Arab region include is an Arabic-language country-wide social directory and city guide that digs deep every day to offer the user information about upcoming events, cinema information, where to hang out.

Since 2001, Sarmady has been creating unique, regionally relevant and trusted content in Egypt availed to users to enjoy via the web, mobile-internet, mobile apps, social media, SMS, and voice, both in Arabic and English. Sarmady was fully acquired by Vodafone Egypt in 2011.