To celebrate 150 years of presence around the world, Nestle Egypt decided to amplify its Nutrition, Health and Wellness message through launching an inspirational song calling on Egyptians to eat better and lead a more active life style for a better tomorrow for them and their families.
Nestle has released the campaign video yesterday under the name “بكرة يستاهل” and has already gathered more than 500,000 views across Facebook and YouTube with hundreds of positive comments across platforms.
What is truly unique about this campaign is the style of shooting and edit as the entire song was created with iPhone 6 and GoPro cameras or through submissions of user generated content. The shooting of the song took the team to over 30 different locations across Egypt ranging from Metro stations and sporting clubs to famous landmarks such as Magra al oyoun and Tahrir square.
The outcome of this song was a result of great collaboration between multiple entities; FP7/CAI with creative direction, the talented Ahmed El Naggar directing, the great team from Tayarah handling production, music by Sary Hany and Vocal by Hany El Dakkak.
Nestle’s commitment has been to enhance the quality of life for consumers for the past 150 years and we are dedicated to continue on our path for good food, good life for the coming 150 years.
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