Frico Egypt has been accused of plagiarizing the visual for its Mother’s Day greeting, a digital agency have drawn similarities between Frico’s recent Mother’s Day greeting and the work done by the cheese manufacturer Old Amsterdam Egypt.
“We found that Frico Egypt are copy-pasting the same visual in the Mother’s Day greeting post on Facebook page, which we already used five hours earlier” said a digital agency in an e-mail to Digital Boom.
Frico Egypt VS Old Amsterdam Egypt
Meanwhile, we’ve researched the creative piece and discovered that it’s a paid photography on Shutter-stock – however, that doesn’t spoil the plagiarism claims, because it’s simply the same industry players using the same creative piece on the same occasion, a coincidence?
Frico has yet to respond to this claim.