Top 10 Egyptian Fashionistas to Follow on Instagram
Egyptian fashion influencers are setting trends that resonate far beyond borders—redefining style, culture, and visibility in the digital age. Fashion...
CIB’s Swype Card Campaign Goes Viral with 90s Pop Stars
CIB teamed up with 90s icons Ehab Tawfik, Mohamed Mohy and Hisham Abbas to promote its Swype Card, earning over...
How Fatma ElGoully Made Banque Misr a National Brand Again
Dr. Fatma ElGoully is an award-winning Egyptian communications leader, strategist, and educator. She currently serves as Chief Corporate Communication Officer...
Alaa El Sheikh: From El Mowaten El Masry to MENA’s Creative Vanguard
Alaa El Sheikh is an Egyptian content creator, satirist, podcast host, stand-up comedian, and creative director whose work helped shape...
YouTube Tightens Monetization Rules on AI-Generated Content
YouTube will enforce stricter monetization rules starting July 15, 2025, targeting AI-generated and mass-produced videos it classifies as "inauthentic." YouTube...
Ahmad Yousry: From Telecom to Quick‑Commerce Leader at Rabbit
Ahmad Yousry is the co-founder and CEO of Rabbit Mart, Egypt’s leading quick-commerce platform delivering essentials in under 20 minutes across...
Maha Nagy: From Vodafone to Orange, Transforming Egypt’s Telecom Marketing
Maha Nagy, one of Egypt’s most impactful marketing executives, transitioned from Vodafone Egypt to become Chief Communications Officer at Orange...
Amr Diab’s 2025 Album: Orange Sponsorship, Apple Music Comeback
Amr Diab, the Middle East’s biggest pop icon, has released his 2025 album “Ebtadena” today on YouTube and Apple Music,...
Marketing Attribution Guide for MENA Marketers
Marketing attribution has fundamentally changed since iOS 14.5 decimated third-party tracking in 2021. Yet most businesses still rely on outdated...
What Is Conversion Rate? Definition, Formula & Benchmarks
Most businesses obsess over driving more traffic while ignoring the conversion rate elephant in the room. Here's a controversial truth:...
Mai Medhat: How Egyptian Serial Entrepreneur Cracked the SaaS Exit Code
Mai Medhat built Eventtus into one of MENA's most successful SaaS exits, then pivoted to AI before the hype cycle...
Top 5 Digital Marketing Strategies Winning MENA in 2025
By mid-2025, digital marketing is no longer about chasing trends. It's about building systems that adapt, scale, and deliver measurable...
The Labubu Effect: How a Toothy Toy Sparked a Global Obsession
From Beijing to Cairo, TikTok to luxury handbags, one small toy has taken the world by storm. Labubu—a mischievous, toothy...
Germany Begins Government-Wide Exit from Microsoft Software
In a landmark shift toward digital independence, the German state of Schleswig-Holstein is dropping Microsoft software across all public departments....
How ‘Freed from Desire’ Became the Viral Blueprint No Brand Could Buy
Gala’s 90s Eurodance anthem found unexpected immortality on football terraces—and taught marketers a lesson they didn’t ask for. When Gala...
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