Etisalat Egypt launched its 2022 Ramadan campaign with a romantic TV commercial featuring Egyptian star Ahmed Ezz and Lebanese actress Carmen Bsaibes, highlighting the company’s market-leading position.
In the ad, Ezz and Bsaibes appear in five distinct romantic scenarios, each capturing a different moment of love at first sight. The creative narrative parallels the confidence of those who believed in Etisalat’s early success, underscoring the brand’s rise to the top of Egypt’s telecom market.
The commercial is set to the song “Bahebek Enti” (“I Love You”) by Jordanian singer Aziz Maraqa, adding emotional depth to the story.
Since its release, the ad has garnered significant traction: over 10 million views on YouTube, more than 16 million views on Facebook, and 2,300 views on Twitter. Social media reactions have been overwhelmingly positive, with many praising the on-screen chemistry between Ezz and Bsaibes.
