• Partners
  • Privacy Policy
  • About us
  • Contact us
Friday, May 30, 2025
  • Login
Digital Boom
  • News
  • Startups
  • Marketing
  • Ad Campaigns
  • Tech
  • How-to Guides
  • Insights
  • Culture & Media
No Result
View All Result
  • News
  • Startups
  • Marketing
  • Ad Campaigns
  • Tech
  • How-to Guides
  • Insights
  • Culture & Media
No Result
View All Result
Digital Boom
No Result
View All Result
Home Ad Campaigns

Glade launches ‘Baby Abeer’ campaign with Snapchat for International Women’s Day

Editorial Team by Editorial Team
March 7, 2019
in Ad Campaigns
Reading Time: 1 min read
10
A A
Glade launches ‘Baby Abeer’ campaign with Snapchat for International Women’s Day
350
VIEWS

On International Women’s Day, SC Johnson’s Glade brand will launch a national lens takeover using a new Snapchat selfie lens that celebrates the rich heritage and bright hopes of women in the Kingdom.

Aligned with Glade’s new Elegant Amber and Oud™ fragrance, the Baby Abeer (fragrance) campaign invites every Saudi woman to make a wish for her future. Some of the wishes that women will be empowered to make for their country’s future generations include:

  • Inspire hope ألهمي الأمل
  • Have confidence تحلّي بالثقة
  • Be fearless كوني شجاعة
  • Embrace change تبنّي التغيير

The campaign team has created the first-ever Snapchat Lens triggered by a user’s eyes, allowing women to convey their optimism about the future while still wearing their traditional dress.

The World View Lens, Snapchat’s outward facing camera, also uses hand technology, meaning that a woman wearing a full burka can engage with the Lens in public in Saudi Arabia.

The campaign is the first time that hand technology has been used in a Snapchat Lens in Saudi Arabia.

Credit:

Brand: Glade (SC Johnson)

Agency: Ogilvy

Media Partner: Snapchat

Geography: Saudi Arabia

Campaign Snapcode:

baby abeer campaign snapchat snapcode

 

Previous Post

Nile Radio Productions’ Ex-Digital Marketing Guru Omar Shoeb Joins Kijamii

Next Post

Spotted: New Outdoor Buzz in Cairo

Editorial Team

Editorial Team

The Digital Boom Staff Writer covers breaking news, platform updates, and stories curated by our editorial team. This byline is used for collaborative content, press releases, and updates that reflect the voice of the newsroom rather than a single contributor.

Uber Launches Uber One in Egypt to Strengthen Customer Loyalty
Tech

Uber Launches Uber One in Egypt to Strengthen Customer Loyalty

by Ahmed Maher
May 27, 2025
0

Uber has officially launched its global subscription program, Uber One, in Egypt, offering ride-hailing users exclusive benefits such as ride...

Read moreDetails
Builder.ai Ceases Operations After $1.3 Billion Valuation Collapse

Builder.ai Shuts Down After Layoffs and Investor Pullout

May 28, 2025
How to Become LLM-Ready in 2025: A Guide for Publishers

Publishing for Machines: The 2025 Guide to LLM-Ready Content

May 26, 2025
Thndr Raises $15.7M to Expand into Wealth Management in MENA

Thndr Raises $15.7M to Expand into Wealth Management in MENA

May 26, 2025
Twitter History: Key Moments and Evolution from 2006 to Now

The History of Twitter: Key Milestones and Major Changes

May 23, 2025
  • Partners
  • Privacy Policy
  • About us
  • Contact us

© 2025 Digital Boom, Inc. - All Copyrights Reserved. The Middle Easy Marketing & Advertising Homepage.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • News
  • Startups
  • Marketing
  • Ad Campaigns
  • Tech
  • How-to Guides
  • Insights
  • Culture & Media

© 2025 Digital Boom, Inc. - All Copyrights Reserved. The Middle Easy Marketing & Advertising Homepage.