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Home Campaigns

Report: Facebook comes to life in Ramadan

Ahmed Maher by Ahmed Maher
March 29, 2017
in Campaigns
10
Facebook comes to life at Ramadan

Image: Facebook

351
VIEWS

Facebook has released a new report on how people share their Ramadan experiences, find inspiration, and discuss their passions on the platform during the holy month.

Inside this article hide
1. Community: Comes to life on Facebook
2. Leisure: Comes to life on Facebook
3. Prime Time: comes to life on Facebook
4. Night Time: comes to life on Facebook

Community: Comes to life on Facebook

Over 244M people on Facebook celebrate Ramadan. Including 86% of people on Facebook in the Middle East.

Leisure: Comes to life on Facebook

Every day during Ramadan in MENA, People spend 1.92M incremental hours on Facebook. That represents 5% more time spent per session by the average MENA Facebook user during Ramadan, which means you have an extra 57.6M hours to capture attention during Ramadan.

Prime Time: comes to life on Facebook

Usage of Facebook rises by up to 200% from 2-5AM.

Prime Time on Facebook during Ramadan
Chart: Facebook Report

Night Time: comes to life on Facebook

  • There are 4.16x more conversions at 4AM during Ramadan compared to non-Ramadan months.
  • And there are 4.84x more conversions on Mobile during this time.
night time conversion ratio on Facebook during Ramadan
Source: Facebook Ramadan Report 2017

For more insights, download the Facebook Ramadan Playbook

Tags: Ramadan

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Ahmed Maher

Ahmed Maher

Ahmed Maher is a marketing and growth leader with a proven track record across telecom, fintech, publishing, charity, government, e-commerce, and sports. He launched Vodafone Egypt’s digital and social media presence in 2008, setting new standards for brand engagement and performance marketing in the region. As the founder of Digital Boom, Ahmed has helped shape the voice of digital media in the Arab world. He brings a rare blend of creative vision and data-driven thinking, using digital tools and storytelling to drive measurable impact and scalable growth.

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