Pain, misery and suffering have always been synonymous with charitable ads in Ramadan to gain viewers’ sympathy and increase donations but more charities this season resorted to joyful storylines in a clear shift from gloomy past trend.
Here’s a list of seven most prominent advertisements in the digital scene in Egypt this Ramadan.
1. Hospital 500 500 (NGO)
2. Magdi Yacoub Heart Foundation (NGO)
3. Hospital 57357 (NGO)
4. Waslet Kheir (NGO)
https://www.facebook.com/wasletkheir/videos/1512028315495768/
5. IMPACT BBDO (CSR)
Agency CSR initiative to help reduce food waste this Ramadan in partnership with a number of brands.
https://www.facebook.com/impactbbdocairo/videos/854274744737838/
6. Knorr Fine Foods in Partnership with Egyptian Food Bank (CSR)
https://www.facebook.com/EgyFoodBank/videos/1524716147548635/
7. Vodafone Egypt Foundation (CSR)
https://www.facebook.com/Vodafone.Egypt/videos/vb.19973233436/10154722514808437/
